How do you become the leading property manager in your market? Spencer Sutton explains how to leverage videos as the ultimate differentiator in property management.

You'll learn:

• The five reasons why you need to be creating video content (and how to get started)
• How to generate trust via human anchors
• Marketing secrets to repurpose the content you create and use it to be found by large language models (LLMs) like ChatGPT
• How storytelling can help your BDMs close more deals with higher conversion rates

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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

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Production House: Flint Stone Media

Copyright of Evernest 2025.

Former Evernester and founder of Veritas Copy, Lucas Wollschlager, shares strategies most property managers don't know that will unlock more clients and empower you to net better deals - all through your social media presence. Want help from Lucas? Reach out to him on LinkedIn.

You'll learn:

• How to build a content strategy that evolves with your business
• Whether you have to be an influencer to score clients through social media (hint: no - and we make it so much easier!)
• The secret behind leveraging your LinkedIn for lead generation
• How to create a personal brand that pays in spades

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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Guest: Lucas Wollschlager, founder of Veritas Copy

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Copyright of Evernest 2025.

In the second episode of our marketing series, Spencer Sutton reflects on how to encourage leads to move down your marketing funnel so you can net more clients.

You'll learn:

• The best lead magnets in property management
• How to leverage email sequencing to convert more leads
• Why the fortune is in your follow up
• The difference between a marketing-qualified lead and a sales-qualified lead

===================================

Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Copyright of Evernest 2025.