How do you become the leading property manager in your market? Spencer Sutton explains how to leverage videos as the ultimate differentiator in property management.

You'll learn:

• The five reasons why you need to be creating video content (and how to get started)
• How to generate trust via human anchors
• Marketing secrets to repurpose the content you create and use it to be found by large language models (LLMs) like ChatGPT
• How storytelling can help your BDMs close more deals with higher conversion rates

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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

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Production House: Flint Stone Media

Copyright of Evernest 2025.

Former Evernester and founder of Veritas Copy, Lucas Wollschlager, shares strategies most property managers don't know that will unlock more clients and empower you to net better deals - all through your social media presence. Want help from Lucas? Reach out to him on LinkedIn.

You'll learn:

• How to build a content strategy that evolves with your business
• Whether you have to be an influencer to score clients through social media (hint: no - and we make it so much easier!)
• The secret behind leveraging your LinkedIn for lead generation
• How to create a personal brand that pays in spades

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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Guest: Lucas Wollschlager, founder of Veritas Copy

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Copyright of Evernest 2025.

In the second episode of our marketing series, Spencer Sutton reflects on how to encourage leads to move down your marketing funnel so you can net more clients.

You'll learn:

• The best lead magnets in property management
• How to leverage email sequencing to convert more leads
• Why the fortune is in your follow up
• The difference between a marketing-qualified lead and a sales-qualified lead

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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Copyright of Evernest 2025.

How do you establish an online presence that wins clients? Kayleen vonSchondorf, Director of Marketing at Everrnest, sat down with Spencer Sutton to reveal marketing strategies that property managers need to land more leads, strengthen their brand, and convert clients.

You'll learn:

• What kind of information your website should include to boost your number of qualified leads
• The importance of building trust through your marketing efforts (and how to do it)
• How to leverage your industry's pain points to sell your services better
• Easy technical search engine optimization tips to boost your website's visibility in Google
• How to create content that answers your customers' questions and gets promoted via ChatGPT and other AI engines

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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Guest: Kayleen vonSchondorf, Director of Marketing at Everrnest

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Copyright of Evernest 2025.

AI is everywhere - including in property management. But will it replace property managers? Jay Berube, Founder of BetterWho, explains how he leverages AI for property management success in his 3,000+ door business. Reach out to Jay by visiting BetterWho.com or emailing jay@betterwho.com.

You'll learn:

• Which tools boost efficiency and maximize your profit potential
• If AI will replace property managers
• How to create master prompts for your business
• Why you should think of your long-term success like a road trip - and how to make AI your co-pilot

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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Guest: Jay Berube, Founder of BetterWho

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Copyright of Evernest 2025.

Are you using your business to meet your emotional needs? Successful investor Mark Brower is here to tell you how that approach will sabotage your growth and what to do instead.

You'll learn:

• How to determine if your self-worth is tied too closely to your professional success (and how that desperation could ruin your progress)
• Why it's better to tackle one painful situation head-on instead of living with papercuts day in, day out
• How to avoid moving the goal posts on your dreams so you can continue to build meaningfully
• The books and resources Mark has used to reframe his mindset
• The power of focusing on the impact you can make on one person

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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Guest: Mark Brower

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Copyright of Evernest 2025.

What does it take to become a leader who makes an impact? Where do most newbies stumble, and how can you recover? In this episode, Spencer Sutton shares his insights as Evernest's VP of Marketing through the lens of the book, Leader Shift.

You'll learn:

• What makes a true leader (and why falling short will cost you in the long run)
• How humility fuels growth
• The three price points of leadership
• Why you should embrace struggle to evolve in your career
• How to become a leader worth following

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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Copyright of Evernest 2025.

How well your employees' personalities mesh is among the most underrated aspects of scaling your property management business. That's why Spencer Sutton sat down with Matt White, an Executive Advisor at Culture Index. Culture Index lays out the potential of each employee's personality, allowing companies like Evernest to match each employee's unique strengths to the demands of every role. Reach out to Matt White on LinkedIn for more details.

You'll learn:

• Why success doesn't come down to the work that your company does, but rather the people you lead
• How identifying personality patterns for various departments leads to greater employee satisfaction and retention
• What to do when leading someone completely different from you
• Why hiring people whose internal wiring aligns with role-based personality trends empowers employee growth

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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Guest: Matt White, an Executive Advisor at Culture Index

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Copyright of Evernest 2025.