This week on Everybody in the Pool, we’re talking about one of the biggest blockers to real climate action: amazing solutions that never scale because no one pays for them. My guest is Grant Canary, founder and CEO of Mast Reforestation, a company rebuilding forests after catastrophic wildfires — and reinventing carbon credits so that reforestation can actually fund itself.

Mast takes the most expensive part of post-fire recovery — dealing with hundreds of dead, unstable, methane-emitting trees — and turns it into a high-integrity carbon removal credit. The fire-killed biomass gets buried in engineered clay “vaults” that lock away carbon for centuries, and the revenue pays for restoring forests with native seed, nursery-grown seedlings, and good old human labor. It’s the super-sexy carbon accounting we desperately need.

• Grant’s origin story: the high-school teacher, the brutally honest friend, and the maggot factory (this is a true story)
• From DroneSeed to Mast: why drones weren’t enough and what really unlocks reforestation
• What high-severity “Mordor” fires do to ecosystems — and why invasives take over
• How biomass burial works: clay soils, lasagna layers, 24/7 monitoring, and 5 different verification processes
• Why high-quality carbon credits are hard — and why they matter
• Who buys these credits (tech, airlines, real estate, Shopify, consulting firms) and the incentives behind each
• Why relying on altruism won’t scale — but pricing ecosystem services will
• How modern carbon accounting sets the stage for the actual holy grail: a price on carbon

• Mast Reforestation: https://www.mastreforest.com/
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This week on Everybody in the Pool, we’re starting in full aspirational mode (with one of my least climate-friendly obsessions) — with iconic classic cars rebuilt as state-of-the-art EVs. Think: vintage Porsches, Land Rovers, Pagodas, even a GT40… all stripped to bare metal, fully restored, and reborn as clean-air electric machines. Yeah, I’m dying over here.

My guest is Justin Lunny, founder and CEO of Everrati, a company that electrifies beloved classic cars while also building a cutting-edge EV powertrain platform used by new low-volume automakers around the world.

It’s a story about craft and circularity — giving existing cars a new, zero-emission life — and about how aspiration drives climate adoption. Wealthy early adopters (and their garages) help prove what’s possible, push down cost curves, and build social permission for the EV future.

• How Everrati “redefines” classic cars using full CAD modeling, advanced engineering, and hand-built restoration
• Why their EV powertrains use motors and components normally found in hypercars and Formula E
• The economics: donor cars, bespoke builds, and why the least-loved 964s are perfect candidates
• Why keeping old cars alive — electrically — is a circularity win
• The B2B side: powering new sports cars and specialty vehicles for low-volume OEMs
• Why electrifying halo cars helps drive broader consumer aspiration
• Battery modularity, future upgrades, and designing for long-term sustainability
• Justin’s personal journey from tech entrepreneur to climate-driven car nut

• Everrati: https://everrati.com/
• All episodes: https://www.everybodyinthepool.com/
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This week on Everybody in the Pool, we’re talking about one of the least-visible but largest waste problems in the world: food processing waste. Every time fruits or vegetables are peeled, chopped, juiced, or processed, mountains of perfectly good plant material get thrown out or sold for pennies. It’s expensive, it’s inefficient, and it’s a huge climate problem.

My guest is Michelle Ruiz, founder and CEO of Hyfe, a company unlocking the massive value hidden in this “waste.” Hyfe has developed a clean, water-based technology that can deconstruct food waste into high-value ingredients—like natural antioxidants that can replace carcinogenic petrochemical additives, fibers for gut health, and eventually the bio-based molecules that could power the broader bioeconomy.

Instead of paying to get rid of waste, food processors can turn it into a whole new revenue stream — while reducing emissions and building real circularity into the food system.

• Why food processing waste is one of the biggest untapped feedstocks in the world
• How Hyfe’s process “unlocks” the compounds inside plant material without toxic solvents
• The clean-label antioxidants that can replace petrochemical additives already being banned in multiple states
• Why fibers are booming — and how food companies want cleaner, more functional sources
• How this technology could one day replace a chunk of the petrochemical industry
• The business model: why food processors, not consumers, are Hi-Fey’s real customers
• Michelle’s journey from oil refinery engineer to World Economic Forum Tech Pioneer
• The role of circularity, resilience, and adaptation in the future food system

• Hyfe: https://hyfe.tech/
• All episodes: https://www.everybodyinthepool.com/
• Subscribe to the Everybody in the Pool newsletter: https://www.mollywood.co/
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