Feeling the pinch of a seasonal slowdown? Listen in as we discuss practical ways to handle predictable downtimes in the trade show industry.

Time Stamps

• 00:32 - Episode Intro
• 02:27 - Understanding the Trade Show Industry's Seasonal Patterns
• 04:49 - Strategies for Managing Financial Pressures
• 10:58 - Optimizing Operations During Slow Periods
• 21:53 - Maximizing Efficiency During Slow Periods
• 22:40 - Targeting Busy Industries During Slow Months
• 24:21 - Strategic Financial Management
• 27:27 - Reemerging from Slow Periods

Snippets from the Episode

•  ”A mentor of mine decades ago said, in the trade show and event space, you're guaranteed to make money six months a year if you show up. You're guaranteed to lose money two months a year. It's usually the summer and it's the other four months that determine whether your business has a good year or a bad year. So what are you doing with those four months?” -Chris

Resources

• Need Help With An Event? Get in touch with ⁠CrewXP ⁠
• Watch On ⁠YouTube⁠
• Follow Us On Social: ⁠LinkedIn,⁠ ⁠Facebook⁠
• Have Questions? ⁠Email us⁠

• 
  

More from Chris

• ⁠⁠⁠CrewXP ⁠⁠⁠
• ⁠⁠⁠Email Chris⁠⁠⁠
• ⁠⁠⁠Chris on LinkedIn⁠⁠⁠

More from Khalil

• ⁠⁠⁠benali.com ⁠⁠⁠
• ⁠⁠⁠Email Khalil⁠⁠⁠
• ⁠⁠⁠Meet With Khalil⁠⁠⁠
• ⁠⁠⁠LinkedIn⁠⁠⁠
• ⁠⁠⁠Facebook⁠⁠⁠
• ⁠⁠⁠Instagram

Heading to an international trade show? Listen to this episode and learn how to simplify your travel prep! Learn about visas, entry protocols, and practical tips for a seamless journey.

Time Stamps

• 00:42 - Episode Intro
• 01:02 - Legislative Action Day Preview
• 01:38 - The Four Ts: Tariffs, Taxes, Talent, and Travel
• 02:27 - Importance of International Travel for Trade Shows
• 03:39 - US Entry Requirements and Documentation
• 08:43 - Navigating US Customs and Border Patrol
• 12:54 - Travel Tips and Best Practices
• 28:06 - Final Thoughts and Resources

Snippets from the Episode

• "Just because you're granted a visa, it's not a guarantee that you can come into the country. It still comes down to the Customs and Border Patrol checkpoint. When you come in, they can still decline you.” -Chris
• “  I've seen people get uncomfortable and don't tell the truth. You can get yourself pretty quickly into a jam there if you fail to declare any unrestricted good.” -Chris
•  ”One in three are now brand new to this industry since the pandemic recovery. So it’s not unheard of to think that we're gonna have some first-time travelers to the U.S.” -Chris

Resources

• CBP Travel Information
• Find a U.S. Embassy
• Need Help With An Event? Get in touch with CrewXP
• Watch On YouTube
• Follow Us On Social: LinkedIn, Facebook
• Have Questions? Email us

• 
  

More from Chris

• ⁠⁠CrewXP ⁠⁠
• ⁠⁠Email Chris⁠⁠
• ⁠⁠Chris on LinkedIn⁠⁠

More from Khalil

• ⁠⁠benali.com ⁠⁠
• ⁠⁠Email Khalil⁠⁠
• ⁠⁠Meet With Khalil⁠⁠
• ⁠⁠LinkedIn⁠⁠
• ⁠⁠Facebook⁠⁠
• ⁠⁠Instagram

Join us as we dive into the essentials of designing an effective trade show booth. Learn how giving your booth a clear purpose can make all the difference in attracting and engaging visitors. Don't just show up—stand out!

Time Stamps

• 00:41 - Episode Intro
• 01:05 - Understanding the Trade Show Industry Post-Pandemic
• 02:44 - The Concept of Jobs to Be Done
• 04:55 - Defining Your Trade Show Booth's Job
• 06:44 - Strategies for Effective Booth Design
• 10:35 - Preparing and Managing Booth Staff
• 20:18 - Real-Life Examples of Successful Booths
• 30:26 - Final Tips and Resources for Exhibitors

Snippets from the Episode

• " 85% of us, the reason we participate as exhibitors at shows is to generate qualified leads. That's the mission. - Chris Griffin
•   "What's the experience I'm driving people to? What's gonna get 'em in and interacting with me a little bit? What are the six or eight pieces of information I've predetermined that I need, that I can work into the conversation so I can capture that information?" - Chris Griffin
•   "It is critical that your booth has a clear job, and it's part of the strategy that you guys have to put together for your company.” -Chris Griffin

Resources

• ⁠Jobs to be Done by Clayton Christensen
• Trade Show Displays⁠
• Need Help With An Event? Get in touch with⁠ CrewXP ⁠
• Watch On ⁠YouTube⁠
• Follow Us On Social:⁠ LinkedIn⁠, ⁠Facebook⁠
• Have Questions? ⁠Email us⁠

More from Chris

• ⁠CrewXP ⁠
• ⁠Email Chris⁠
• ⁠Chris on LinkedIn⁠

More from Khalil

• ⁠benali.com ⁠
• ⁠Email Khalil⁠
• ⁠Meet With Khalil⁠
• ⁠LinkedIn⁠
• ⁠Facebook⁠
• ⁠Instagram