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Experience Builders

Experience Builders

Auteur(s): Khalil Benalioulhaj
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À propos de cet audio

 Exhibitors and experiential design agencies just want to put on amazing events for their clients. We know that events always present challenges, but one many of us didn’t see coming was the pandemic. We started this podcast to share processes and systems to help you bounce back and future-proof your business against storms we may face down the road. We cover topics like how to access capital and funding, why and how to outsource, why and how to build a brand, creating a strong company culture, and much more. With more knowledge at your fingertips, you’ll be able to put on powerful events and build a strong business that can weather any storm.Khalil Benalioulhaj Gestion et leadership Économie
Épisodes
  • 060 - 10 Small Mistakes That Can Cost You Big Clients

    060 - 10 Small Mistakes That Can Cost You Big Clients
    Nov 6 2025
    Chris Griffin reveals 10 seemingly minor professional oversights that can destroy valuable business relationships and lose major clients. From poor proofreading to sloppy billing, these "small" mistakes can undermine years of relationship building and cost you six-figure deals.What You’ll LearnWhy the little things matter more than 900,000 minutes of expertise10 specific mistakes that signal unprofessionalism to clientsHow to build relationship capital through deposits vs. withdrawalsProfessional standards that separate top performers from the packSimple systems to protect your biggest client relationshipsTime Stamps00:35 - The Importance of Relationships01:31 - Seth Godin's Insight: 900,000 vs. 9 Minutes02:53 - The Power of Little Things in Business04:55 - Proofreading: A Small Step with Big Impact08:04 - The Value of Written Follow-Ups14:49 - Clear Communication: Visuals and Analogies21:09 - The Pitfalls of Wrong Information23:31 - Punctuality: Respecting Time and Commitments26:18 - Managing Digital Fatigue26:23 - Balancing Workload and Decompression27:45 - The Importance of Appearance32:38 - Making Deposits in Relationships44:15 - The Value of AccountabilitySnippets from the Episode"It takes 900,000 minutes to become a subject matter expert, but less than 9 minutes to make someone feel seen and understood."— Chris Griffin"Nothing can slow you down more than a mistake from not proofreading."— Khalil Benalioulhaj"Four deposits for every one withdrawal - there's gotta be something in the relationship account."— Chris Griffin"Shortcuts lead to dead ends."— Khalil BenalioulhajKey TakeawaysSmall Professional Oversights Destroy Big RelationshipsProofreading Everything Protects Your CredibilityWritten Follow-Ups Prevent Future DisagreementsClear Communication Uses Visuals and Relevant ExamplesBeing On Time Reflects Your Core ValuesRelationship Deposits Must Exceed WithdrawalsAuthenticity Trumps Polish in Client InteractionsResourcesSeth Godin's 9,000 vs 9 blogNeed Help With An Event? Get in touch with ⁠⁠CrewXP⁠⁠ Watch On ⁠⁠YouTube⁠⁠Follow Us On Social: ⁠⁠LinkedIn⁠⁠, ⁠⁠Facebook⁠⁠Have Questions? ⁠⁠Email us⁠⁠More from Chris⁠⁠CrewXP⁠⁠ ⁠⁠Email Chris⁠⁠⁠⁠LinkedIn⁠⁠More from Khalil⁠⁠benali.com ⁠⁠⁠⁠Email Khalil⁠⁠⁠⁠Meet With Khalil⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠Facebook⁠⁠⁠⁠Instagram⁠⁠Connect With UsReady to future-proof your experiential business? Subscribe to Experience Builders for more strategic insights that help agency owners build bulletproof businesses. Share this episode with fellow industry leaders who are planning their next growth phase.
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    53 min
  • 059 - Where is Your Next $1M in Business Coming From?

    059 - Where is Your Next $1M in Business Coming From?
    Oct 23 2025

    Chris and Khalil dive deep into the strategic question every agency owner should be asking: where will your next million dollars in revenue actually come from? They break down three proven pathways for sustainable growth and share hard-earned lessons about the difference between chasing revenue and building profitable, bulletproof businesses that can weather any storm.


    What You’ll Learn

    • Three strategic channels for generating your next million in revenue
    • How to systematically grow existing client relationships beyond current offerings
    • Proven frameworks for identifying and approaching high-value target accounts
    • Why business development strategies are evolving and what's working now
    • Critical warning signs when pursuing large opportunities or acquisitions


    Time Stamps

    • 00:49 - Current Business Climate
    • 01:42 - Strategic Growth: Acquisitions and Alliances
    • 04:28 - Maximizing Revenue from Existing Clients
    • 19:59 - Evolving Business Development Strategies
    • 24:28 - Targeting New Accounts: Strategies and Insights
    • 25:50 - Networking and Building Relationships
    • 32:21 - Challenges and Risks in Business Growth
    • 43:49 - Key Takeaways and Final Thoughts


    Snippets from the Episode

    • "I do not chase revenue just for the sake of it. When I say where's the next million coming from, it really is, where's that next chunk of business that's gonna be good for the company?"— Chris Griffin
    • "By us asking this question, it changes your mindset. You sort of move from autopilot to having both hands on the wheel, both feet on the pedals."— Chris Griffin
    • "Everything requires maintenance. If you're going to take on this new project, you have to budget maintenance and attention to detail."— Khalil Benalioulhaj


    Key Takeaways

    1. Don't Hope to Grow - Plan Your Growth
    2. Focus on Profitable Revenue Over Total Revenue
    3. Segment Clients Into Strategic Categories
    4. Networking and Referrals Drive New Business
    5. Protect Your Business Model During Rapid Growth


    Resources

    • Need Help With An Event? Get in touch with ⁠CrewXP⁠
    • Watch On ⁠YouTube⁠
    • Follow Us On Social: ⁠LinkedIn⁠, ⁠Facebook⁠
    • Have Questions? ⁠Email us⁠


    More from Chris

    • ⁠CrewXP⁠
    • ⁠Email Chris⁠
    • ⁠LinkedIn⁠


    More from Khalil

    • ⁠benali.com ⁠
    • ⁠Email Khalil⁠
    • ⁠Meet With Khalil⁠
    • ⁠LinkedIn⁠
    • ⁠Facebook⁠
    • ⁠Instagram⁠

    Connect With Us

    Ready to future-proof your experiential business? Subscribe to Experience Builders for more strategic insights that help agency owners build bulletproof businesses. Share this episode with fellow industry leaders who are planning their next growth phase.
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    46 min
  • 058 - Government Shutdown: Steering Through Uncertainty in the Events Industry

    058 - Government Shutdown: Steering Through Uncertainty in the Events Industry
    Oct 10 2025
    Chris Griffin breaks down how the current government shutdown affects the trade show and exhibit industry beyond the obvious. While most exhibit houses report no direct business impact, the political instability creates ripple effects that smart business leaders can't ignore—from military event cancellations to broader concerns about economic uncertainty and business confidence.What You'll LearnWhy government shutdowns matter even when your business isn't directly affectedHow political instability impacts client spending decisions and business confidenceThe connection between government operations and critical trade show infrastructurePractical contingency planning strategies for uncertain political climatesWhy this pattern of governmental dysfunction poses long-term risks to business growthKey Topics & Timestamp00:24 - Understanding the Government Shutdown00:43 - Impact on Small Businesses01:37 - The Budget and Continuing Resolutions02:58 - Political Stalemate and Its Consequences05:31 - Broader Economic Concerns15:52 - Practical Steps for Businesses21:03 - Conclusion and Final ThoughtsSnippets from the Episode"Isn't that a good sentiment to greet every day with, Khalil? 'I've got a lot to learn today.'"— Chris Griffin"It's been 25 years since the United States has been able to present and agree on a balanced budget in Congress. So we've been in this slow death spiral of disagreeing and disagreeing more."— Chris Griffin"While there is no direct impact today on this current shutdown to businesses in our space, there is major concern by all business leaders that this inability to agree is just another nail in the proverbial coffin of our inability to trust our institutions."— Chris Griffin"I think we're all looking forward to and counting on a solid economy in 2026. But most of us always have some kind of defensive or contingency plan."— Chris GriffinKey TakeawaysNo Immediate Direct Impact on Most Exhibition BusinessesMilitary Events and Government Contracts Are VulnerableTravel Infrastructure Workers Face Payment DelaysBusiness Confidence Erodes with Repeated Government DysfunctionInternational Trade Show Participation Could DeclineContingency Planning Becomes More CriticalOctober 15th Military Pay Deadline Creates Resolution PressureResourcesNeed Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from ChrisCrewXP Email ChrisLinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagramConnect With UsReady to future-proof your exhibit sales career? Share your biggest sales challenge with us and connect with fellow Experience Builders who are mastering the new rules of our industry.
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    23 min
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