Épisodes

  • Jimmy Knowles - Canva
    Dec 2 2025

    Jimmy Knowles of Canva joins hosts Rick and Lucy for this episode of Experiential Alchemy. From hijacking his own college graduation in the name of job-hunting to orchestrating the sequin-filled explosion of Canva Create, Jimmy has a playbook you won't find in school. He spills on why corporate is out, the shift from attendees to fans, and how to turn internal culture into a brand's biggest asset.

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    45 min
  • Dustin Callif - Tool of North America
    Nov 25 2025

    In this episode of Experiential Alchemy, Rick + Lucy sit down with Dustin Callif, President of Tool of North America, to delve into his fascinating journey at the intersection of technology, content, and experience. From his early days in the dot-com era to pioneering innovative marketing strategies, Dustin shares how he transformed ideas into experiential realities. We explore the balance between cutting-edge technology and authentic human interaction, touching on standout projects like the interactive horror film "Take This Lollipop" and immersive campaigns for brands like Coca-Cola and LinkedIn. Join us as we uncover Dustin's insights on pushing creative boundaries and the future of experiential marketing. Tune in for an inspiring conversation that bridges the gap between technology and unforgettable experiences.

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    36 min
  • Sara Navarro - Dropbox
    May 14 2025

    Sara Navarro of Dropbox joins hosts Rick + Lucy for this episode of Experiential Alchemy. From Board of Trade to owning her own restaurant and now being in the technology industry, Sara has a lot to share! She spills lessons learned, the experiential trend she’d like to leave behind and an almost horror story so sweaty you’ll have to hear for yourself.

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    35 min
  • Matt Croft - McDonald's Agency 123
    Mar 5 2025

    Matt Croft of McDonald's Agency 123 joins hosts Rick + Lucy for this episode of Experiential Alchemy. With over 30 years of experience, Matt shares his advice for event professionals entering the industry, why he'll always be a Jennifer Hudson fan and so much more!

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    30 min
  • Heather Roeper - Relativity
    Jan 15 2025

    Hosts Rick and Lucy are joined by Heather Roeper, a seasoned professional with extensive experience in event management and marketing. Heather shares her unique path into experiential, her dream activations (some of which have come true!) and an event horror story that would make even the most seasoned professionals nervous!

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    27 min
  • Sara Pedersen - AWS
    Jul 30 2024

    This episode of Experiential Alchemy focuses on mental health in the experiential marketing workplace. Hosts Rick and Lucy are joined by Sara Pedersen, Organizational Communication & Employee Enablement Manager at Amazon Web Services (AWS). With a master's in positive psychology and over a decade in the events industry, Sara shares valuable tips and tricks for a better work experience.

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    43 min
  • Anna DeShawn and Channyn Lynn Parker - Pride Month
    Jun 27 2024

    In this episode of Experiential Alchemy host Lucy Stratton and guest host Danica Milich, Director Technical Production at Agency EA, are joined by Channyn Lynne Parker and Anna DeShawn to discuss pride. Channyn, CEO of Brave Space Alliance, discusses her career of 20 years and the philanthropy and work she does for the community. Anna Deshawn left the corporate world three years ago and has been troubled by the lack of black and queer voices. This led her to The Qube and E3 radio which both focus on giving people the opportunity to tell their story. In this episode they talk about what they are doing to celebrate Pride, how to help educate individuals, and how to be a good ally.

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    47 min
  • Katie Robinson - Suzy
    Mar 12 2024

    Join hosts Rick and Lucy in an engaging episode featuring Katie Robinson, Director of Events at Suzy, as she dives into her vast 17+ years of experience in event management and marketing. Katie opens up about her dream activation, shares invaluable career advice, and offers a behind-the-scenes look at Suzy's first AI summit, a proud moment in her career. With over a decade of experience at American Girl, Katie brings some amusing sidebars with an almost horror story you don’t want to miss.

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    34 min