Are Google Ads worth it for your studio or practice? If you’ve ever wondered why ads don’t seem to work for you—or why you’re spending thousands each month without seeing results—this episode is for you.

I’m walking you through the anatomy of a Google Ad and breaking down how to set up campaigns the right way so you can start generating consistent, high-quality leads.

Inside the episode, you’ll learn:

• The three types of Google Ad campaigns every brick-and-mortar business should run: non-brand, brand, and competitor.
• Why keywords and search intent matter more than anything else—and how to choose the right ones.
• How to structure campaigns, ad groups, and ads so your Pilates, yoga, or physical therapy clients land on the right page every time.
• The math behind cost per lead (CPL), conversion rates, and return on ad spend (ROAS)—and why even a $60/day budget can create thousands in revenue.
• The key difference between running ads on Google vs. Meta (Facebook/Instagram) and how to use them together for better results.

Google Ads aren’t about throwing money at the wall—they’re about strategy, structure, and tracking. When done right, they can be one of the fastest ways to get new clients in your door and grow your boutique fitness or wellness business.

✨ Want help learning and applying these strategies?

• Join the Inner Circle waitlist: christagurka.com/mentorship
  
  
• Or schedule a 1:1 coaching call with me to walk through your setup step-by-step.

Welcome back to another episode of Female emPOWERED, the podcast for female boutique fitness and wellness business owners. I’m your host, Christa Gurka, and today we’re diving into one of the toughest leadership challenges for studio and clinic owners: how to transition clients from your personal schedule to a new team member’s schedule—without losing trust, clients, or revenue.

If you’ve ever felt nervous about handing off your long-time Pilates clients, physical therapy patients, or yoga students to a new instructor, this episode is for you. We’ll unpack the real reasons this transition feels so uncomfortable (ego, perfectionism, people-pleasing, scarcity mindset), and I’ll walk you step-by-step through the process I used in my own business to successfully move off the schedule.

Inside this episode you’ll learn:

• Why keeping every client on your personal schedule leads to burnout and stunts your growth
• The mindset shift that reframes clients as belonging to the business—not just you
• How to position a new instructor or PT as an upgrade, not a downgrade
• Phrases and scripts that work (and the ones to avoid) when having the conversation
• The exact step-by-step process to transition clients smoothly and protect retention
• Creative ways to build trust in the handoff—like shadowing sessions, social media introductions, and check-ins
• How I personally transitioned more than 95% of my caseload off my schedule before selling my studio

🎁 Free Resource: Want my exact email script announcing my transition off the schedule? Grab it here → christagurka.com/clientletter

If you’re ready to stop being the bottleneck, reclaim your CEO time, and set your team up for success, this episode is a must-listen.

👉 Tune in now and let’s start building a business that thrives beyond just you.

How you pay your team can make or break your business. In today’s episode of Female emPOWERED, I’m breaking down the most common compensation models for Pilates instructors, yoga teachers, and physical therapists—and why getting this wrong can destroy your margins, retention, and culture.

Too many studio and practice owners overpay staff, set up complicated systems nobody understands, or tie pay directly to percentages that cut profits in half. It doesn’t have to be this way.

Inside this episode, I cover:

• The pros and cons of hourly pay, per-head + base models, percentage splits, and salaries
• Why “simple and fair” wins over complicated structures every time
• How to calculate the numbers so your payroll doesn’t eat more than 50% of revenue
• Perks and benefits (like CEU stipends, health stipends, and free classes) that attract and retain staff without tanking your margins
• A real-life math breakdown of what happens when you pay too much out of $100 in revenue

💡 Your challenge this week: Take a hard look at your pay structure. Does it actually support your profitability goals? Is it easy for your team to understand? If not, it’s time to adjust.

👉 Want more guidance on margins, pricing, and compensation strategies? We go deep into this inside the Fit Biz Foundations Membership. For just $99/month, you’ll get access to trainings, templates, and support to build a profitable, sustainable business.

Check it out here: www.christagurka.com/fitbizfoundations