Chasity Pritchett discusses her journey from HGTV show participation to founding Emblem Olive Oil, exploring market challenges and growth with BlackBrand. She emphasizes the importance of action, relationships, and navigating government contracts, ecommerce, and distribution. Chasity addresses logistics of contracts, debunks olive oil myths, and shares her experience starting a health foundation during COVID. She highlights flexibility in business and multimillion-dollar growth, discussing team structure, success measurement, and capital strategies. Personal anecdotes on balancing introversion with leadership and local food culture complete the episode. (0:00) Introduction, event announcement, and guest introduction (6:29) HGTV show experience and choosing a new home (14:42) The start of Emblem Olive Oil and market challenges (20:43) Business growth with BlackBrand and importance of action and relationships (25:11) Government contracts, ecommerce, and distribution challenges (30:43) Government contract logistics and understanding award management (33:32) Olive oil types and debunking myths (39:29) Starting a health foundation during COVID and future plans (45:47) Flexibility in business and multimillion dollar growth (48:50) Team structure, success measurement, and capital strategies (52:13) Building customer trust and overcoming business challenges (53:50) Balancing introversion with business leadership (56:04) Local food culture and collaborations (57:58) Show wrap-up and final thoughts https://www.emblemoil.com/ - Emblem Olive Oil gained significant exposure and growth through strategic participation in events like the Start World Cup and securing a USDA contract for supplying olive oil to Native American communities. - Chasity Pritchett emphasizes the importance of taking actionable steps from learned insights, such as registering on sam.gov and actively pursuing government contracts to scale her business. - The health benefits of extra virgin olive oil, including its high smoke point and potential to reduce heart disease risk, are foundational to both Emblem Olive Oil's product offerings and Chasity's nonprofit initiative, Let's Fight Back. Startup World Cup: https://www.innovate757.org/startupworldcupva/ 757 TechNite: https://www.innovate757.org/757technite/ Innovate Hampton Roads is on a mission to foster the growth of Hampton Roads' innovation and technology ecosystem by educating entrepreneurs and business leaders, providing access to essential resources, and building connections that drive synergistic partnerships. We are committed to creating a supportive environment that empowers entrepreneurs, strengthens the regional economy, and fuels long-term prosperity. By growing, guiding, and connecting key players in the ecosystem—including investors, industry leaders, universities, corporate partners, and community organizations—we aim to build a more innovative and inclusive economy. It’s time to unify our efforts, amplify our collective voice, and streamline resources to benefit aspiring entrepreneurs, students, employees, and businesses throughout the region. Don't miss out on key business events, local success stories, and expert insights—subscribe to This Week in 757 and stay ahead in Hampton Roads' innovation and business community. https://bit.ly/twi757newsletter
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