Host Jack Thomas shares how you can turn Black Friday into one of their biggest sales days of the year. Jack breaks down his proven strategies to maximize revenue, create urgency without discounting too deeply, and build long-term loyalty, rather than short-term buzz.

SHOW SPONSORS

Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support!

Hapana, our preferred gym management software

Ezypay, our preferred subscription and payment solution

NEWSLETTER

For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

THE FIT GUIDE

The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

Visit The Fit Guide

The Fit Guide on LinkedIn

The Fit Guide on Instagram

SHOW RESOURCES

Jack Thomas on LinkedIn

Fitness Business Asia Website

Fitness Business Asia Instagram

Grab your tickets for CJ's upcoming Fitness & Wellness Business Virtual Summit happening on the 15th - 16th November 2025

Get Tickets Here:
https://summit.movenation.asia/

We welcome CJ Lee, co-founder of MOVE Private Fitness to the show to talk about how they've empowered coaches with ownership options to help fuel their vision of becoming Asia's biggest international personal training company.

SHOW SPONSORS

Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support!

Hapana, our preferred gym management software

Ezypay, our preferred subscription and payment solution

NEWSLETTER

For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

THE FIT GUIDE

The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

Visit The Fit Guide

The Fit Guide on LinkedIn

The Fit Guide on Instagram

SHOW RESOURCES

Jack Thomas on LinkedIn

Fitness Business Asia Website

Fitness Business Asia Instagram

GUEST RESOURCES

CJ Lee on LinkedIn

MOVE Private Fitness

We welcome back Pete Hull, founder of Australian fitness franchise Fitstop. Joined by Singapore franchisee Clarence Teo, we discuss Fitstop's global growth, their push into the US that started in the heart of LA's fitness scene and the current state of Singapore's boutique fitness market.

SHOW SPONSORS

Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support!

Hapana, our preferred gym management software

Ezypay, our preferred subscription and payment solution

NEWSLETTER

For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

THE FIT GUIDE

The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

Visit The Fit Guide

The Fit Guide on LinkedIn

The Fit Guide on Instagram

SHOW RESOURCES

Jack Thomas on LinkedIn

Fitness Business Asia Website

Fitness Business Asia Instagram

GUEST RESOURCES

Pete Hull on LinkedIn

Fitstop

Host Jack Thomas' gym went through a full, anonymous 'experience evaluation' by The Fit Guide. In this episode, Jack shares the full truth on what the report revealed and how it's helped him improve his gym's experience, training and systems.

SHOW SPONSORS

Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support!

Hapana, our preferred gym management software

Ezypay, our preferred subscription and payment solution

NEWSLETTER

For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

THE FIT GUIDE

The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

Visit The Fit Guide

The Fit Guide on LinkedIn

The Fit Guide on Instagram

SHOW RESOURCES

Jack Thomas on LinkedIn

Fitness Business Asia Website

Fitness Business Asia Instagram

Russell Harrison, founder and CEO of EliteFit, has decades of experience in both recruitment and as a fitness leader. In this episode, he shares his insights into how to find the best executive talent, as well as how to land top roles in the fitness and wellness industry.

SHOW SPONSORS

Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support!

Hapana, our preferred gym management software

Ezypay, our preferred subscription and payment solution

NEWSLETTER

For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

THE FIT GUIDE

The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

Visit The Fit Guide

The Fit Guide on LinkedIn

The Fit Guide on Instagram

SHOW RESOURCES

Jack Thomas on LinkedIn

Fitness Business Asia Website

Fitness Business Asia Instagram

GUEST RESOURCES

Russell Harrison on LinkedIn

EliteFit Advisory

Contact EliteFit

The fitness industry is addicted to discounts and sales. In this episode host Jack Thomas tells you how this is damaging your business, and what to do instead.

SHOW SPONSORS

Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support!

Hapana, our preferred gym management software

Ezypay, our preferred subscription and payment solution

NEWSLETTER

For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

THE FIT GUIDE

The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

Visit The Fit Guide

The Fit Guide on LinkedIn

The Fit Guide on Instagram

SHOW RESOURCES

Jack Thomas on LinkedIn

Fitness Business Asia Website

Fitness Business Asia Instagram

Dane Fort, founder and CEO of Vietnam's biggest gym chain California Fitness and Yoga, has a powerful mission to make the country healthier and happier. With a fitness empire that expands beyond gyms into recovery and health, Dane's umbrella of companies have over 60 locations across Vietnam.

This episode is a must-listen if you want to hear an inspiring and powerful story, or you'd like unique insights into Vietnam's fitness industry.

SHOW SPONSORS

Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support!

Hapana, our preferred gym management software

Ezypay, our preferred subscription and payment solution

NEWSLETTER

For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

THE FIT GUIDE

The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

Visit The Fit Guide

The Fit Guide on LinkedIn

The Fit Guide on Instagram

SHOW RESOURCES

Jack Thomas on LinkedIn

Fitness Business Asia Website

Fitness Business Asia Instagram

GUEST RESOURCES

Dane Fort on LinkedIn

California Fitness and Yoga Instagram

We ran a 'HYROX-style' event called BASE Games and sold out tickets in less than 6 hours. In today's episode we talk about how we did it.

SHOW SPONSORS

Our sponsors are helping us to raise the standards of Asia's fitness industry. Show these great companies some support!

Hapana, our preferred gym management software

Ezypay, our preferred subscription and payment solution

NEWSLETTER

For fitness business tips, insights and news - subscribe to The Fit Guide Newsletter

THE FIT GUIDE

The Fit Guide helps you find and experience the world's best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

Visit The Fit Guide

The Fit Guide on LinkedIn

The Fit Guide on Instagram

SHOW RESOURCES

Jack Thomas on LinkedIn

Fitness Business Asia Website

Fitness Business Asia Instagram