Marcelo Burlon isn’t supposed to exist. He grew up in Patagonia, landed in Milan with a working‑class family, started as a teenage club dancer and somehow became one of the key figures turning underground nightlife into a global fashion movement.
He’s the founder of County of Milan, a label born directly out of dance floors, streetwear and music that ended up on artists all over the world. Marcelo never came up through the “proper” fashion system; he disrupted it. From doing PR at Magazzini Generali and throwing legendary parties, to connecting Virgil Abloh with Italian manufacturers and helping spark Off‑White and Palm Angels, he’s been quietly building a whole ecosystem of friends, brands and scenes.
In this episode of Flirting with Friendship, Seth and Bill sit down with their old friend Marcelo to talk about how club culture became fashion culture - and why he decided to walk away from all of it.
They get into:
• Growing up in Patagonia, moving to Italy, and discovering Riccione’s 90s club scene
• How fashion houses used club kids as the original influencers, pre‑social media
• How DJing, parties and community turned into a t‑shirt line that blew up overnight
• Connecting Virgil Abloh with production in Milan and the origin story of Off‑White
• The cross‑pollination of queer culture, fashion, hip hop and underground clubbing
• Queer visibility, casting trans models, and why he tried (and struggled) to run his own foundation
• Politics, dark times and why “the darkness” can be creatively inspiring
• Retiring from his brand, investing, opening a padel club in Patagonia and designing a quiet, ugly‑beautiful life with his husband
If you care about how nightlife, friendship and queerness quietly rewired global fashion, this one is a history lesson, a love letter and a retirement fantasy rolled into one.
Keep up with Marcelo Burlon on Instagram:
https://www.instagram.com/marceloburlon/
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Hosts: Seth Troxler and Bill Patrick
Executive Producers: Nikita Stanley, Jesse Rogg, Craig Pettigrew and Seth Troxler
Co-executive Producer: Lee Adams
Live Production Director and VFX & Motion Graphics Supervisor: Aaron Kulik
Director of Photography: Lukas Strebel
Set Designer: Veronica Gessa (aka Moki)
Editor: Tyler Christie
Sound Design and Original Composition by Jasper Van Dijk
Music Supervisors: Seth Troxler, Bill Patrick
Music Consultants: Jenna Wilson for Radish and James Cartwright for Bad Sneakers
Music Courtesy of: APM
Camera operator: Joseph Holton
Camera assistant: Jake Smith
Production Sound Mixer: Jo Youle