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Focus & Vision

Focus & Vision

Auteur(s): Gino Wickman
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À propos de cet audio

 You need the right tools to focus your business and build your vision. Focus and Vision is the two-part series from EOS® that explores the tools to help you and your leadership team develop a guiding vision for your organization and stay on track to achieving your business goals. Listen to Gino Wickman as he discusses the tools and resources that shaped his entrepreneurial experiences and how the foundational ideas of business can be turned into the structure you need to get your business to the next level. Explore The 8 Questions™ of the Vision/Traction Organizer® to get clear on your vision and learn the five tools to keep your focus on track. To get the most out of this series, it is recommended that you listen to each audio more than once. Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Économie
Épisodes
  • Vision 6: 10-Year Target™

    Vision 6: 10-Year Target™
    Feb 28 2024
    Welcome to Focus and Vision with Gino Wickman, where we help you master EOS®. In this episode, we shift to your organization’s future vision by answering the third question on the V/TO®: “What is your 10-Year Target?” The significance of a 10-Year Target goes beyond a standard goal, providing a clear direction for the entire organization. Drawing inspiration from Jim Collins’ concept of a “Big, Hairy, Audacious Goal” (BHAG), we encourage leadership teams to collaboratively set a compelling and ambitious target that aligns everyone in the organization behind a common vision.
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    4 min
  • Vision 7: Marketing Strategy

    Vision 7: Marketing Strategy
    Feb 28 2024
    Welcome to Focus and Vision with Gino Wickman, where we help you master EOS®. In this episode, we focus on the fourth section of the V/TO®: Marketing Strategy. We’ll break the exercise into four key sections: Target Market, 3 Uniques™, proven process, and guarantee. Having a clear marketing strategy will simplify and laser-focus sales efforts, aligning with the 80/20 rule. By defining 3 Uniques, creating a measurable guarantee, developing a visual representation of a proven process, and identifying the target market, you’ll enhance focus and clarity in your sales and marketing efforts.
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    7 min
  • Vision 1: Opening

    Vision 1: Opening
    Feb 28 2024
    Welcome to Focus and Vision with Gino Wickman, where we help you master EOS®. This episode kicks off the Vision portion of the series. In this first episode, we’ll introduce the Entrepreneurial Operating System® and show how committing to it can give you the structure and support you need to achieve your goals. We’ll also share some great insights into what successful organizations are doing to gain traction and succeed.
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    1 min
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