Most photographers are sitting on a goldmine without realizing it. Your email list is one of the most powerful tools in your entire business, yet it is often the last thing people build.

In episode 15 of Focus and Flourish, we are diving into Phase 2 of Module 3 of the Momentum Method, where I show you how to turn your email list into a strategic, relationship building, lead nurturing system that supports your business for years to come.

Your email list is more than a place to collect addresses. It is your built-in audience, your connection channel and your most reliable marketing asset. Social platforms change overnight, but your list is yours. When you use it well, it becomes the bridge between casual followers and paying clients.

I’m walking you through

→ Why photographers need an email list now more than ever

→ How your list strengthens your SEO and website performance

→ What makes a freebie convert and how to build one without overwhelm

→ The tech setup inside Squarespace and how to automate everything

→ How often to email your list and what to actually send

→ Simple action steps to start or improve your list this week

By the end of this episode, you’ll understand exactly how to build a list that grows with you and supports your long-term success. You’ll walk away with a clear plan to create your freebie, set up your automations and start emailing your audience with confidence. Your list becomes the foundation that stabilizes your marketing, warms up future clients and keeps your business moving forward even on your days off.

Links & Resources:

→ Here is the 60 page template I created to help you get started

​Explore My Websites:

• Mentorship + Coaching: The Kreate Collective
• Wedding + Lifestyle: Kreate Photography
• Branding + Commercial: KM Photography

Special Ai Editing Offers! We are founders with Aftershoot & partners with Imagen AI

• Not on Aftershoot Yet? 500 FREE edits and Get 15% off and try my profile FREE with code: KREATEPHOTOGRAPHY
• Aftershoot Max Users: Enjoy 30% off when you grab my Creator Style. Plus, everyone gets their first 500 edits free when they download my Creator Style!
• Imagen AI — Get 25% Off + 1,500 Free Edits with code TRYNOW25KP →TRY IT!
• Imagen samples on my site

FREE Resources Mentioned:

• FREE Training: 6-Figure Strategy

Let's Connect!

• Contact Katie
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• Youtube

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In this episode of Focus and Flourish, I sit down with Justin Benson, co-founder of the globally recognized AI editing platform Aftershoot. We dive into how AI is reshaping the photography industry and how you can use it to reclaim your time, elevate your brand, and scale to six figures. From practical workflow tips to big-picture business strategy, this episode is packed with insights you can implement right away.

What You’ll Learn:

→ How AI editing and culling can give you back 20+ hours per week

→ The systems photographers need in place to scale sustainably

→ Why branding is more than visuals—it’s about communication and connection

→ The best way to organize Lightroom catalogs and folders for efficiency

→ Why portfolio diversity and inclusivity are crucial for attracting dream clients

→ How to use your website as a digital storefront that converts

→ The mindset shift from photographer to CEO

Links & Resources:

Feature on Aftershoots Blog! -> The Art of Storytelling: Katie Monroe’s Photography Journey

🎉Special Aftershoot Offer:

• Not on Aftershoot Yet? Start your free trial today, and get my profile for free!
• Aftershoot Select, Essential, and Pro Users: Thinking about leveling up? Upgrade your plan, and my Creator Style is yours - no extra cost!
• Aftershoot Max Users: Enjoy 30% off when you grab my Creator Style. Plus, everyone gets their first 500 edits free when they download my Creator Style!

READ: My Photography Journey & adapting to modern tech and AI

Kreate Ai Editing Profile Discounts:

• Aftershoot Free Trial + Editing Profile → TRY IT FREE (Includes 500 free edits)
• Aftershoot samples on my site

​Explore My Websites:

• Mentorship + Coaching: The Kreate Collective
• Wedding + Lifestyle: Kreate Photography
• Branding + Commercial: KM Photography

FREE Resources Mentioned:

• FREE Training: 6-Figure Strategy

Additional Kreate Ai Editing Profile Discounts:

• Imagen AI — Get 25% Off + 1,500 Free Edits with code KREATE25 → TRY IT!
• Imagen samples on my site

Let's Connect!

• Contact Katie
• Instagram
• Facebook
• LinkedIn
• Pinterest
• Youtube

​Would you be interested in being a guest?

• Fill out this form!

In this episode of Focus and Flourish, I’m joined by Weronika Sobolak, a life and leadership coach and former Meta creative, to talk about one of the biggest challenges entrepreneurs face: burnout. Weronika shares her own journey of hitting that wall, how she rebuilt her approach to work, and the practical shifts she now teaches creatives to thrive without sacrificing themselves in the process.

If you’ve ever felt the pressure to keep pushing, even when your body and mind are telling you to slow down, this conversation will give you permission to pause, reset, and redefine what success looks like on your terms.

What You’ll Learn:

→ How to recognize the early signs of burnout before it takes over

→ Why slowing down is often the key to moving forward

→ Strategies to turn stress into fuel for growth

→ How to reconnect with your core values and build a business that feels aligned

→ Simple practices to protect your well-being while chasing big creative goals

Links & Resources:

About Weronika Sobolak [ex-Meta]: https://www.weronikasobolak.com/about

Grab our FREE 20 Affirmations for Focus, Clarity, and Confidence Guide

​Explore My Websites:

• Mentorship + Coaching: The Kreate Collective
• Wedding + Lifestyle: Kreate Photography
• Branding + Commercial: KM Photography

Special Ai Editing Offers! We are founders with Aftershoot & partners with Imagen AI

• Not on Aftershoot Yet? 500 FREE edits and Get 15% off and try my profile FREE with code: KREATEPHOTOGRAPHY
• Aftershoot Founders: Click here for UNLIMITED culling & editing $499 a year, only 356 spots left globally!
• Aftershoot Max Users: Enjoy 30% off when you grab my Creator Style. Plus, everyone gets their first 500 edits free when they download my Creator Style!
• Imagen AI — Get 25% Off + 1,500 Free Edits with code TRYNOW25KP → TRY IT!
• Imagen samples on my site

FREE Resources Mentioned:

• FREE Training: 6-Figure Strategy

Let's Connect!

• Contact Katie
• Instagram
• Facebook
• LinkedIn
• Pinterest
• Youtube

​Would you be interested in being a guest?

• Fill out this form!