Most photographers are sitting on a goldmine without realizing it. Your email list is one of the most powerful tools in your entire business, yet it is often the last thing people build.

In episode 15 of Focus and Flourish, we are diving into Phase 2 of Module 3 of the Momentum Method, where I show you how to turn your email list into a strategic, relationship building, lead nurturing system that supports your business for years to come.

Your email list is more than a place to collect addresses. It is your built-in audience, your connection channel and your most reliable marketing asset. Social platforms change overnight, but your list is yours. When you use it well, it becomes the bridge between casual followers and paying clients.

I’m walking you through

→ Why photographers need an email list now more than ever

→ How your list strengthens your SEO and website performance

→ What makes a freebie convert and how to build one without overwhelm

→ The tech setup inside Squarespace and how to automate everything

→ How often to email your list and what to actually send

→ Simple action steps to start or improve your list this week

By the end of this episode, you’ll understand exactly how to build a list that grows with you and supports your long-term success. You’ll walk away with a clear plan to create your freebie, set up your automations and start emailing your audience with confidence. Your list becomes the foundation that stabilizes your marketing, warms up future clients and keeps your business moving forward even on your days off.

Links & Resources:

→ Here is the 60 page template I created to help you get started

​Explore My Websites:

• Mentorship + Coaching: The Kreate Collective
• Wedding + Lifestyle: Kreate Photography
• Branding + Commercial: KM Photography

Special Ai Editing Offers! We are founders with Aftershoot & partners with Imagen AI

• Not on Aftershoot Yet? 500 FREE edits and Get 15% off and try my profile FREE with code: KREATEPHOTOGRAPHY
• Aftershoot Max Users: Enjoy 30% off when you grab my Creator Style. Plus, everyone gets their first 500 edits free when they download my Creator Style!
• Imagen AI — Get 25% Off + 1,500 Free Edits with code TRYNOW25KP →TRY IT!
• Imagen samples on my site

FREE Resources Mentioned:

• FREE Training: 6-Figure Strategy

Let's Connect!

• Contact Katie
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• Facebook
• LinkedIn
• Pinterest
• Youtube

​

Would you be interested in being a guest?

• Fill out this form!

In this episode of Focus and Flourish, I sit down with Justin Benson, co-founder of the globally recognized AI editing platform Aftershoot. We dive into how AI is reshaping the photography industry and how you can use it to reclaim your time, elevate your brand, and scale to six figures. From practical workflow tips to big-picture business strategy, this episode is packed with insights you can implement right away.

What You’ll Learn:

→ How AI editing and culling can give you back 20+ hours per week

→ The systems photographers need in place to scale sustainably

→ Why branding is more than visuals—it’s about communication and connection

→ The best way to organize Lightroom catalogs and folders for efficiency

→ Why portfolio diversity and inclusivity are crucial for attracting dream clients

→ How to use your website as a digital storefront that converts

→ The mindset shift from photographer to CEO

Links & Resources:

Feature on Aftershoots Blog! -> The Art of Storytelling: Katie Monroe’s Photography Journey

🎉Special Aftershoot Offer:

• Not on Aftershoot Yet? Start your free trial today, and get my profile for free!
• Aftershoot Select, Essential, and Pro Users: Thinking about leveling up? Upgrade your plan, and my Creator Style is yours - no extra cost!
• Aftershoot Max Users: Enjoy 30% off when you grab my Creator Style. Plus, everyone gets their first 500 edits free when they download my Creator Style!

READ: My Photography Journey & adapting to modern tech and AI

Kreate Ai Editing Profile Discounts:

• Aftershoot Free Trial + Editing Profile → TRY IT FREE (Includes 500 free edits)
• Aftershoot samples on my site

​Explore My Websites:

• Mentorship + Coaching: The Kreate Collective
• Wedding + Lifestyle: Kreate Photography
• Branding + Commercial: KM Photography

FREE Resources Mentioned:

• FREE Training: 6-Figure Strategy

Additional Kreate Ai Editing Profile Discounts:

• Imagen AI — Get 25% Off + 1,500 Free Edits with code KREATE25 → TRY IT!
• Imagen samples on my site

Let's Connect!

• Contact Katie
• Instagram
• Facebook
• LinkedIn
• Pinterest
• Youtube

​Would you be interested in being a guest?

• Fill out this form!

In this episode of Focus and Flourish, I’m joined by Weronika Sobolak, a life and leadership coach and former Meta creative, to talk about one of the biggest challenges entrepreneurs face: burnout. Weronika shares her own journey of hitting that wall, how she rebuilt her approach to work, and the practical shifts she now teaches creatives to thrive without sacrificing themselves in the process.

If you’ve ever felt the pressure to keep pushing, even when your body and mind are telling you to slow down, this conversation will give you permission to pause, reset, and redefine what success looks like on your terms.

What You’ll Learn:

→ How to recognize the early signs of burnout before it takes over

→ Why slowing down is often the key to moving forward

→ Strategies to turn stress into fuel for growth

→ How to reconnect with your core values and build a business that feels aligned

→ Simple practices to protect your well-being while chasing big creative goals

Links & Resources:

About Weronika Sobolak [ex-Meta]: https://www.weronikasobolak.com/about

Grab our FREE 20 Affirmations for Focus, Clarity, and Confidence Guide

​Explore My Websites:

• Mentorship + Coaching: The Kreate Collective
• Wedding + Lifestyle: Kreate Photography
• Branding + Commercial: KM Photography

Special Ai Editing Offers! We are founders with Aftershoot & partners with Imagen AI

• Not on Aftershoot Yet? 500 FREE edits and Get 15% off and try my profile FREE with code: KREATEPHOTOGRAPHY
• Aftershoot Founders: Click here for UNLIMITED culling & editing $499 a year, only 356 spots left globally!
• Aftershoot Max Users: Enjoy 30% off when you grab my Creator Style. Plus, everyone gets their first 500 edits free when they download my Creator Style!
• Imagen AI — Get 25% Off + 1,500 Free Edits with code TRYNOW25KP → TRY IT!
• Imagen samples on my site

FREE Resources Mentioned:

• FREE Training: 6-Figure Strategy

Let's Connect!

• Contact Katie
• Instagram
• Facebook
• LinkedIn
• Pinterest
• Youtube

​Would you be interested in being a guest?

• Fill out this form!

In this episode of the Focus and Flourish podcast, host Katie Monroe sits down with Madison Standkey, brand strategist and founder of Soulful Solution. They dive into the importance of building an authentic brand that resonates with your values and attracts the right clients. Madison shares her journey of balancing motherhood and entrepreneurship, offering honest insights into creating a business that’s both successful and sustainable.

At Soulful Solution, her process is simple, intuitive, and collaborative. From discovery to launch, she makes each step not only clear but enjoyable—helping founders feel supported every step of the way. The goal isn’t just a polished brand or a beautiful website, but the confidence to sell your services, show up for your vision, and step fully into the most aligned version of your entrepreneurial self.

Tune in to learn how to craft a brand that truly reflects who you are, while navigating the real challenges of building a business as a parent.

What You’ll Learn

➝ How to craft a brand that feels authentic and values-driven

➝ Why a simple, collaborative process can make branding enjoyable instead of overwhelming

➝ The mindset shifts that give entrepreneurs the confidence to sell and show up consistently

➝ Practical ways to balance parenthood with entrepreneurship without burning out

➝ How to stay aligned with your truest version of yourself while growing your business

Links & Resources:

Madison Standke: https://www.soulfulsolution.co/

​Explore My Websites:

• Mentorship + Coaching: The Kreate Collective
• Wedding + Lifestyle: Kreate Photography
• Branding + Commercial: KM Photography

FREE Resources Mentioned:

• FREE Training: 6-Figure Strategy
• Learn more about Momentum Method + Book a Free Call with Katie!
• Modern Photographer's Brand Identity Handbook (50-Page Guide!)

Kreate Ai Editing Profile Discounts:

• Aftershoot Free Trial + Editing Profile → TRY IT FREE (Includes 500 free edits)
• Imagen AI — Get 25% Off + 1,500 Free Edits with code KREATE25 → TRY IT!
• Imagen samples on my site
• Aftershoot samples on my site

Let's Connect!

• Contact Katie
• Instagram
• Facebook
• LinkedIn
• Pinterest

​Would you be interested in being a guest?

• Fill out this form!

If your portfolio is the only thing doing the talking for your photography business, you’re missing one of the most powerful marketing opportunities available to you.

In this episode of Focus and Flourish, we’re kicking off Module 4 of the Momentum Method with a deep dive into content creation and blogging — two tools that will not only help you get found but also help you get booked.

We’ll cover why content is about more than filling your Instagram grid and why a blog can be the long-term marketing asset your business needs to thrive. You’ll learn how to create intentional, evergreen content that builds trust, boosts your SEO, and keeps your business top-of-mind for the clients you want most.

You’ll Learn:

→ Why content creation is one of the most effective ways to set yourself apart in a saturated market

→ How blogging works hand-in-hand with SEO to attract your ideal clients

→ The Blogging Blueprint: my proven framework for writing posts that convert

→ Real-world content ideas you can post this week

→ How to repurpose one piece of content into multiple platforms for maximum impact

Whether you’re brand-new to blogging or you’ve been sitting on a half-finished post for months, this episode will give you the clarity, confidence, and strategy you need to start creating content that works for you — long after you hit publish.

Links & Resources:

Resources To Supercharge Your Workflow:

• Aftershoot Free Trial + Editing Profile → TRY IT FREE (Includes 500 free edits)
• Imagen AI — Get 25% Off + 1,500 Free Edits with code KREATE25 → TRY IT!
• Imagen samples on my site
• Aftershoot samples on my site

Learn + Take The Next Step:

• The Blogging + Content Workbook - FREE DOWNLOAD
• How to Ethically Train ChatGPT to be your marketing assistant - COMING SOON! Get on the list.
• FREE Training: 6-Figure Strategy
• Learn more about the Momentum Method + Book a Free Call with Katie!
• Modern Photographer's Brand Identity Handbook (50-Page Guide!)
• Listen to more episodes HERE!
• Learn more about my Momentum Method Course + Membership!

​Explore My Websites:

• Mentorship + Coaching:The Kreate Collective
• Wedding + Lifestyle::Kreate Photography
• Branding + Commercial:KM Photography

Let's Connect!

• Contact Katie
• Instagram
• Facebook
• LinkedIn
• Pinterest

Would you be interested in being a guest?

• Fill out this form!

If your website is just a place to display your work, you’re leaving leads on the table.

In this episode of Focus and Flourish, we’re kicking off Phase 1 of Module 3 of the Momentum Method — your complete marketing roadmap — by turning your website into a high-converting, client-attracting machine.

Your website is more than a digital portfolio. It’s your hardest-working employee, your lead generator, and your trust builder. From your homepage to your contact form, every page should be designed to guide your dream clients toward one thing — working with you.

I’m walking you through:

→ The real role your website plays in your business

→ The anatomy of a high-converting homepage (and why pretty isn’t enough)

→ How to build trust through strategic pages like About, Portfolio, and FAQ

→ The most overlooked conversion boosters photographers forget

→ Action items to instantly level up your site

By the end of this episode, you’ll have a plan to transform your website from a static gallery into a marketing powerhouse that works for you 24/7 — so you can book dream clients while you sleep.

Links & Resources:

🎧 Listen to more episodes HERE!

📸 Learn more about my Momentum Method Course + Membership

Resources To Supercharge Your Workflow:

• Aftershoot Free Trial + Editing Profile → TRY IT FREE (Includes 500 free edits)
• Imagen AI — Get 25% Off + 1,500 Free Edits with code KREATE25 → TRY IT!
• Imagen samples on my site
• Aftershoot samples on my site

Learn + Take The Next Step:

• The Anatomy of a High-Converting Homepage - FREE DOWNLOAD
• How to Ethically Train ChatGPT to be your marketing assistant - COMING SOON! Get on the list.
• FREE Training: 6-Figure Strategy
• Learn more about the Momentum Method + Book a Free Call with Katie!
• Modern Photographer's Brand Identity Handbook (50-Page Guide!)

​Explore My Websites:

• Mentorship + Coaching: The Kreate Collective
• Wedding + Lifestyle: Kreate Photography
• Branding + Commercial: KM Photography

Let's Connect!

• Contact Katie
• Instagram
• Facebook
• LinkedIn
• Pinterest

​Would you be interested in being a guest?

• Fill out this form!

AI isn’t here to replace your creativity; it’s here to help you protect it.

In this episode of Focus and Flourish, I’m joined by Britta Stevenson, Brand Strategist, Digital Systems Architect, and founder of BrittaMade Market. Featured in Business Insider for her innovative use of AI in content creation, Britta blends her background in software engineering, applied neuroscience, and design to help creatives and entrepreneurs build sustainable, intuitive businesses.

We’re talking about how to mindfully integrate AI into your photography business, keep your artistry at the forefront, and use tools like ChatGPT to work smarter, not harder. Britta also shares her Top 3 tips for using AI mindfully so you can scale your business without losing your voice.

You’ll Learn:

→ The biggest misconceptions about AI for creatives

→ How to preserve your artistry while embracing technology

→ Ways to train ChatGPT to act like your business assistant

→ The top 3 tips for using AI mindfully in your business

→ Where to grab Britta’s Free AI Assistant Workbook

Links & Resources:

Britta Stevenson: brittastevenson.com

Free AI Assistant Workbook: brittamade.com/free-ai-assistant-workbook

Explore My Websites:

• Mentorship + Coaching: The Kreate Collective
• Wedding + Lifestyle: Kreate Photography
• Branding + Commercial: KM Photography

FREE Resources Mentioned:

• FREE Training: 6-Figure Strategy
• Grab the free SEO swipe file & resources mentioned here
• Learn more about Momentum Method + Book a Free Call with Katie!
• Modern Photographer's Brand Identity Handbook (50-Page Guide!)

Kreate Ai Editing Profile Discounts:

• Aftershoot Free Trial + Editing Profile → TRY IT FREE (Includes 500 free edits)
• Imagen AI — Get 25% Off + 1,500 Free Edits with code KREATE25 → TRY IT!
• Imagen samples on my site
• Aftershoot samples on my site

Let's Connect!

• Contact Katie
• Instagram
• Facebook
• LinkedIn
• Pinterest

​Would you be interested in being a guest?

• Fill out this form!

🎁 Grab my free SEO swipe file & resources below:

01) 10 Plug-and-Play SEO Blog Titles + Descriptions for Photographers

02) Check out Ep. 4: Your Website Is Not Just a Portfolio—It’s Your Silent Salesperson