Allan Dib joins Katie Zeppieri on this episode of Get Mic’d to discuss his innovative approach to marketing through lean principles. As the author of The 1-Page Marketing Plan and a seasoned entrepreneur, Allan shares insights from his journey of transforming marketing strategies for businesses of all sizes. He emphasizes the shift from technical expertise to focusing on fundamental messaging and market fit, highlighting how these elements are crucial for success in today's landscape.

Throughout the episode, Allan offers practical advice on engaging audiences, the power of storytelling, and how to keep your marketing efforts relevant amidst technological advancements. Learn how Allan’s lean marketing philosophy can elevate your brand and streamline your marketing processes.

Purna Virji joins Katie Zeppieri on this episode of Get Mic’d to delve into the art of authentic content creation. With a wealth of experience as a globally recognized content strategist and author of High-Impact Content Marketing, Purna shares her insights on building trust and connection through meaningful storytelling.

She emphasizes the significance of consistency in content marketing and the importance of being true to oneself. Throughout the episode, Purna provides practical tips for leveraging personal authenticity to enhance brand visibility and engagement. Join us to explore how Purna's innovative strategies can elevate your content marketing game and drive impactful results.

Episode Highlights 00:00 Intro 03:31 Career Journey and Transition to LinkedIn

6:27 LinkedIn's Importance for Brands

21:46 Short-Form Video Strategies

26:50 Measuring Content Success

33:36 The Power of Consistency

42:01 Authentic Storytelling

43:00 The Trust Triangle

44:10 Purna’s MicDrop Moments Resources

• High-Impact Content Marketing

• HubSpot Blog

• LinkedIn Learning

• National Park Service: LinkedIn Page

• Dr. Frances Frei's Trust Triangle

• Connect with Purna Virji
• Listen to more Get Mic’d episode

About Purna

Purna Virji is a globally recognized content strategist and multiple award-winning author of High-Impact Content Marketing. Based in Philadelphia, Pennsylvania, she is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, she has been featured in publications including The Drum, TechCrunch+, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honored Listee on the Marquis Who's Who 2023 list.

Maryam Banikarim joins Katie Zeppieri on this episode of Get Mic’d to share her inspiring journey from almost launching a travel guide with Gap’s "Individuals of Style" campaign to leading Fortune’s Most Powerful Women and Brainstorm Tech brands.

As a purpose-driven leader and community builder, Maryam highlights the importance of resilience, personal storytelling, and building meaningful connections. She also shares success stories from her entrepreneurial ventures, her TED Talk on overcoming obstacles, and her leadership role in creating impactful live events. In this episode, discover how Maryam’s approach to branding, purpose, and community can transform your career and business strategies.

Episode Highlights

00:00 Intro

00:55 The Gap Story and Career Beginnings

5:01 The Power of Personal Stories and Resilience

07:18 Overcoming Obstacles and Building Resilience

13:51 Career Transitions and Innovation

21:03 Entrepreneurial Ventures and Community Building

33:05 Return to Corporate Life and Purpose-Driven Work

42:15 Joining Fortune and Leading the Most Powerful Women Brand

46:23 Maryam’s MicDrop Moments

Resources

• Columbia School of International and Public Affairs

• Gap Campaign: Individuals of Style

• Columbia Business School: Executives in Residence

• Le Cordon Bleu

• Is Advertising Dead? By Wired

• Maryam Banikarim Columbia Business School Commencement Speech

• Britain’s month-old government prepares to tackle worst national disorder in over a decade as far-right riot spread by Fortune

• Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry Porras

• WE❤️NYC Campaign

• Jim Collins' Good to Great

• Keith Ferrazzi's Never Eat Alone

• Priya Parker's The Art of Gathering

• The Longest Table

• Connect with Maryam Banikarim: LinkedIn

• Connect with Fortune Media on LinkedIn

• Listen to more Get Mic’d episodes