What started as a listserv evolved into a 150K+ member community that keeps customers from leaving. Jeni Asaba, Head of Community at Jamf, breaks down how community became their product moat—and why you should stop overthinking and just start.

We dig into platform migrations, measuring what actually matters, and why connecting Apple enthusiasts isn't about selling software. Whether you're building B2B products or trying to figure out community-led growth, this one's packed with practical insights.

Lessons learned: The power of dial-up nostalgia, the mystery of "six-seven," and why spy school erasers were the original DMs.

You can find Jeni here: https://www.linkedin.com/in/jeni-asaba-1006/

New Episodes every Tuesday

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

Ever wonder how things actually get done in a tech company? This week, John and Nate sit down with Jennifer Silvestre, Business Unit Operations Lead at insightsoftware, to decode the art of cross-functional alignment.

Jen shares her journey from market research to becoming a functional chief of staff (even if that's not her official title), and reveals the playbook for getting things done when you don't have direct authority. From "herding cats" across departments to knowing the "beats of the business," she breaks down what it really takes to turn organizational politics into productivity.

Lessons Learned: John worries about AI replacing product managers, Jenn reflects on work-life balance heading into Q4, and Nate discovers that Beethoven (the dog movie) has a deeply disturbing plot.

Jen's LinkedIn: https://www.linkedin.com/in/jennifersilvestre/

New Episodes every Tuesday

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

"One throat to choke." "Peek behind the kimono." "Let's go." You've heard them all, probably cringed, and maybe said a few yourself.

John ran an experiment: he analyzed earnings calls from the top 50 tech companies and found that buzzword usage spikes when performance tanks. Turns out corporate jargon is just expensive filler.

We go through our personal lists of phrases we'd retire, debate better alternatives, and admit which ones we're guilty of using. John hates "fly the plane while we build it." Nate makes the case against military jargon in software. And we discover that "puts and takes" might actually be useful.

Also: the difference between bison and buffalo, why crystallized knowledge matters more as you age, and John's continued quest to disconnect from his phone.

New Episodes every Tuesday

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod