Can you win with a mediocre product? If your go-to-market is sharp enough.

This week John and Nate are digging into the uncomfortable truth that not every product deserves to win, but plenty of them do anyway. Whether you're dealing with something faulty you haven't fixed, a solution without a real market, or just losing in competition, your go-to-market strategy can still move the needle.

John and Nate break down what "go-to-market" actually means beyond the buzzword (spoiler: it's not just marketing), how your organizational structure shows up in your website (Conway's Law in action), and the competitive advantages hiding in plain sight when you nail your ICP and messaging (while competitors burn cash targeting the wrong people).

Plus: the typewriter origins of double-spacing, why being nice is more productive than being right, and an unexpected PSA about gun safety during the holidays.

New to the show? Check out productischange.com to learn more.

Resources mentioned on this episode:

https://martinfowler.com/bliki/ConwaysLaw.html

https://www.goodreads.com/book/show/216238758-make-it-punchy

New Episodes every Tuesday

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

You took the job. Day one hits. And you realize: the product is bad. Maybe it's broken, maybe it's losing to competitors, or maybe there's just no market for it. Now what?

Nate and John break down the three types of bad products you'll encounter, how to diagnose which one you're dealing with, and what to actually do about it. From fixing broken functionality to pivoting when there's no market fit, this episode covers the scenarios most PMs face but few want to admit.

Plus: why job hopping might be your best education, the Batman effect on public transportation, and why $100K doesn't mean what it used to.

New website: ProductIsChange.com

New Episodes every Tuesday

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

You've got a great idea. Now comes the hard part: getting the right folks to care. Nate and John break down what it actually takes to sell an idea internally—from understanding whether you're solving a real problem to navigating the organizational politics that can doom even the best proposals.

They explore why most internal pitches fail, how to build credibility before you need it, and the difference between having an idea and having a strategy.

Plus: lessons learned about B2B pricing thresholds and the myth of learning styles.

New Episodes every Tuesday

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod