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Gettin' to Market

Gettin' to Market

Auteur(s): John Miller and Nate Cook
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For when your job is real, but your role is…negotiable.


A podcast about building products, launching them, and figuring out how to stay useful along the way.


© 2025 Gettin' to Market Gestion et leadership Économie
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  • 12 - Roadmaps! Huh What Are They Good For?

    12 - Roadmaps! Huh What Are They Good For?
    Aug 7 2025

    Apologies to the Temptations and Edwin Starr (RIP), though maybe they'd love their hit song being referenced in a podcast about B2B software?

    Roadmaps: what are they really good for nowadays? Or, more importantly, whom are they for? Is there a difference between B2C and B2B roadmaps? What happens when your marketing launch doesn't align with your release date? John and Nate tackle these questions and more in the latest Gettin' to Market.
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    22 min
  • 11 - Four Products We Bought for the Features

    11 - Four Products We Bought for the Features
    Jul 31 2025

    In this episode, Nate asks John how his night job moonlighting as a kiss cam operator is going and they each share anecdotes about two purchases they've made where the product's features, and not the brand, were the driving factor. Because everyone loves a list of four. The conversation also touches on insights from an AI conference and a tweet about AI and legal privilege.
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    24 min
  • 10 - How We Got Here

    10 - How We Got Here
    Jul 22 2025

    Nate and John sweat through a heat wave (and tech glitches) to reflect on how they stumbled into careers in product and product marketing. From mentors to odd job pivots and PM vs. PMM debates, they unpack what led them here—and what might come next. Also: thermometers, Tour de France opinions, and why writing still matters (even with AI).
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    28 min
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