Can you win with a mediocre product? If your go-to-market is sharp enough.

This week John and Nate are digging into the uncomfortable truth that not every product deserves to win, but plenty of them do anyway. Whether you're dealing with something faulty you haven't fixed, a solution without a real market, or just losing in competition, your go-to-market strategy can still move the needle.

John and Nate break down what "go-to-market" actually means beyond the buzzword (spoiler: it's not just marketing), how your organizational structure shows up in your website (Conway's Law in action), and the competitive advantages hiding in plain sight when you nail your ICP and messaging (while competitors burn cash targeting the wrong people).

Plus: the typewriter origins of double-spacing, why being nice is more productive than being right, and an unexpected PSA about gun safety during the holidays.

New to the show? Check out productischange.com to learn more.

Resources mentioned on this episode:

https://martinfowler.com/bliki/ConwaysLaw.html

https://www.goodreads.com/book/show/216238758-make-it-punchy

New Episodes every Tuesday

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

You took the job. Day one hits. And you realize: the product is bad. Maybe it's broken, maybe it's losing to competitors, or maybe there's just no market for it. Now what?

Nate and John break down the three types of bad products you'll encounter, how to diagnose which one you're dealing with, and what to actually do about it. From fixing broken functionality to pivoting when there's no market fit, this episode covers the scenarios most PMs face but few want to admit.

Plus: why job hopping might be your best education, the Batman effect on public transportation, and why $100K doesn't mean what it used to.

New website: ProductIsChange.com

New Episodes every Tuesday

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

You've got a great idea. Now comes the hard part: getting the right folks to care. Nate and John break down what it actually takes to sell an idea internally—from understanding whether you're solving a real problem to navigating the organizational politics that can doom even the best proposals.

They explore why most internal pitches fail, how to build credibility before you need it, and the difference between having an idea and having a strategy.

Plus: lessons learned about B2B pricing thresholds and the myth of learning styles.

New Episodes every Tuesday

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

Your manager just left, a reorg shuffled the deck, or a new leader landed on your team. Now what? Nate and John break down the first 30 days with a new manager—what actually matters, what you should avoid, and how to set yourself up for success when the reporting lines shift. From the "managing up with data" playbook to why your first impression matters more than you think, this episode covers the unspoken rules of navigating leadership transitions. Your job is real, your role is negotiable.

New Episodes every Tuesday

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

What tools are PMs actually using to get work done? John walks through his everyday tech stack: OmniFocus for personal tasks, Jira for team coordination, Confluence for documentation. But it's not about the tools themselves. It's about knowing when to use them and when they're getting in your way.

We dig into the AI creep happening across these platforms, the temptation to automate everything with Claude, and why John's implementing a "swear jar" for AI-generated content that nobody bothers to read. Plus: lessons learned from assuming "this will be quick" in meetings (spoiler: it never is) and economic warning signs hiding in plain sight.

New Episodes every Tuesday

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

When Congress pulled federal funding from public media in July 2025, it eliminated 15-30% of station budgets overnight. Alex Curley, founder of Semipublic, joins to break down what happened, what's next, and how his Adopt a Station platform is pairing supporters with stations in crisis.

Plus: Why GM killing CarPlay proves we never learn from our mistakes, and a lesson about vanishing careers that hits a little too close to home for John.

Guest: Alex Curley (Semipublic, Adopt a Station)

Learn more about Alex and his work here:

semipublic.co/

adoptastation.org/

linkedin.com/in/alexscurley/

@adoptastation on instagram and bluesky

New Episodes every Tuesday

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

From heat pump replacements to smart thermostats with speakers, Nate and John kick off this episode deep in the weeds of homeownership. But don't worry—they quickly pivot to more relevant matters: why nobody understands what marketing actually does, the surprising complexity of MarTech stacks, and whether meeting agendas are just corporate theater.

Along the way, they tackle Red Lobster's youngest CEO, the mystery of an unused gift card, and the revelation that parenting after 6pm is basically a DDoS attack. Plus: an accidental ADHD diagnosis that went unchecked for way too long.

Topics: Product management, marketing misconceptions, meeting culture, Red Lobster turnaround, parenting chaos, ADHD and auditory processing

New Episodes every Tuesday

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod

What started as a listserv evolved into a 150K+ member community that keeps customers from leaving. Jeni Asaba, Head of Community at Jamf, breaks down how community became their product moat—and why you should stop overthinking and just start.

We dig into platform migrations, measuring what actually matters, and why connecting Apple enthusiasts isn't about selling software. Whether you're building B2B products or trying to figure out community-led growth, this one's packed with practical insights.

Lessons learned: The power of dial-up nostalgia, the mystery of "six-seven," and why spy school erasers were the original DMs.

You can find Jeni here: https://www.linkedin.com/in/jeni-asaba-1006/

New Episodes every Tuesday

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod