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Page de couverture de Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers

Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers

Grocery Pulse Podcast by Innovar Marketing Agency | Insights for Retailers

Auteur(s): George Goodwin
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À propos de cet audio

 Introducing the GroceryPulse Podcast by Innovar Marketing Agency! Reimagined to bring you the latest insights, strategies, and innovations in grocery retail, GroceryPulse is hosted by George Goodwin, a fourth-generation grocer and Innovar’s lead strategist. Each episode dives into the unique challenges and opportunities facing today’s independent grocers and retail chains. We’re excited to present engaging discussions with industry experts, successful grocers, and thought leaders sharing real-world tips and best practices. From enhancing store operations and leveraging data-driven strategies to elevating customer experiences and driving growth, we cover the topics that matter most to your business. GroceryPulse also brings you inspiring stories from family-owned businesses and insights into the transformative innovations shaping the future of grocery retail. Our mission is to support grocers in their journey toward growth and success with actionable advice that keeps you ahead of the curve. Whether you’re a CPG brand trying to understand the grocery world, an independent grocer looking to expand, or a large chain seeking fresh strategies, our podcast is your go-to resource for practical guidance and inspiration. Subscribe now and join a community of forward-thinking grocers committed to excellence. Learn more at www.innovaragency.com or reach us at marketing@innovarmarketing.com. #InnovarAgency #GroceryPulse #ItsAGoodwinGeorge Goodwin Politique
Épisodes
  • Functional Mushrooms & Wellness: Walker | The Happy Mushroom Company x George Goodwin w/ GroceryPulse Podcast

    Functional Mushrooms & Wellness: Walker | The Happy Mushroom Company x George Goodwin w/ GroceryPulse Podcast
    Nov 21 2025
    In this episode of the GroceryPulse Podcast, host George Goodwin sits down with Walker, founder of The Happy Mushroom Company, for a deep conversation on the future of grocery, functional foods, and building a health-focused CPG brand from the ground up.Together, they explore how mushrooms are reshaping wellness, why consumers are shifting toward functional nutrition, and what it really takes to launch and scale a natural products brand in today’s competitive grocery landscape. From sourcing and sustainability to consumer education and retailer relationships — this episode is packed with insight for founders, buyers, and anyone passionate about natural health.Whether you're a grocer, CPG entrepreneur, or just curious about the mushroom revolution, this conversation will open your mind to the powerful connection between nature, health, and modern retail.00:00 — The Journey into MushroomsWalker shares how he discovered the healing power of mushrooms and launched The Happy Mushroom Company.12:18 — Connecting with Nature & HealthWhy reconnecting with nature is becoming the foundation of new consumer wellness trends.19:36 — Functional Mushrooms & Their BenefitsLion’s Mane, Reishi, Cordyceps — what they are, how they work, and why people are reaching for them.26:37 — Quality & Extraction ProcessesThe difference between real, effective mushroom extracts and the industry shortcuts consumers should avoid.33:34 — Sustainability & Environmental ResponsibilityRegenerative practices, sourcing commitments, and why mushrooms are one of nature’s most sustainable foods.36:06 — Building a Brand: From Local Roots to Wider MarketsHow Walker scaled from local customers to a regional movement — and what CPG founders can learn from his growth.40:52 — Consumer Education: Navigating the Mushroom SpaceHow brands can build trust and clarity in a confusing supplement landscape.46:18 — Health Benefits: Myths & FactsWhat mushrooms can ACTUALLY do for immunity, focus, stress, and energy.52:28 — Personal Insights: Gratitude & NatureWalker’s personal philosophy and the mindset behind the brand.54:46 — Future Product LaunchesNew innovations coming soon from The Happy Mushroom Company.Website: https://happymushroomco.com/Email (Customer & Wholesale): walker@happymushroomco.comPhone: 775-530-1019The Happy Mushroom Company focuses on high-quality functional mushrooms, sustainable sourcing, transparency, and education — helping people reconnect with nature through clean, powerful wellness products.GroceryPulse PodcastPodcast Home: https://grocerypulse.comEpisodes: https://grocerypulse.com/podcastBlog: https://grocerypulse.com/blogYouTube: https://www.youtube.com/@grocerypulseInstagram: https://www.instagram.com/grocerypulseInnovar Marketing AgencyWebsite: https://www.innovaragency.comMarketing Blog: https://www.enjoykobu.comInstagram:https://www.instagram.com/innovar_marketing_agency/🔥 Episode Highlights🌱 About The Happy Mushroom Company🔗 Links & Resources🌱 About The Happy Mushroom CompanyWebsite: https://happymushroomco.comEmail (Customer & Wholesale): walker@happymushroomco.comPhone: 775-530-1019The Happy Mushroom Company focuses on high-quality functional mushrooms, sustainable sourcing, transparency, and education — helping people reconnect with nature through clean, powerful wellness products.GroceryPulse PodcastPodcast Home: https://grocerypulse.coInnovar Marketing AgencyWebsite: https://www.innovaragency.comSponsore: https://www.enjoykobu.comInstagram: https://www.instagram.com/innovaragency
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    57 min
  • Future of Grocery & Natural Retail: How Community and Sustainability Drive Indie Success — Jeremiah Bogenhagen | Naturally Independent Expo 2025| George Goodwin x Jeremiah Bogenhagen

    Future of Grocery & Natural Retail: How Community and Sustainability Drive Indie Success — Jeremiah Bogenhagen | Naturally Independent Expo 2025| George Goodwin x Jeremiah Bogenhagen
    Oct 27 2025
    Independent grocers and emerging CPGs are rethinking which trade shows actually move the needle. In this GroceryPulse Podcast, host George Goodwin talks with Jeremiah Bogenhagen (President, Positively Natural Network and CEO of Health Essentials) about the Naturally Independent Expo in Palm Springs—why it’s intentionally small, how it maximizes retailer–supplier face time, and the education tracks built for indie retailers (not just brand booths). We cover ROI vs. mega expos, grassroots distribution for new CPGs, and why relationships + education beat slotting fees.Chapters00:00 – Cold open: why smaller shows win for ROI01:18 – Welcome & guest intro (Jeremiah Bogenhagen)02:22 – Jeremiah’s path from grocery → wellness center operator06:32 – Leading Positively Natural Network & mission08:18 – Building supplier–retailer relationships that last12:42 – What makes the Naturally Independent Expo different15:37 – Education tracks for indie retailers (beyond product 101)18:46 – Real talk: connections, ROI, and success stories22:13 – Community, differentiation, and staff education25:46 – First-time attendee tips (note-taking + AI, relationship focus)31:45 – Post-COVID shift: whole-health mindset & community events34:37 – Biggest threats to independents (online + big-box pricing)36:58 – Advice to first-time CPG founders (start indie, go grassroots)39:37 – Panel goals & why regional differences matter42:58 – Who exhibits? (supplements, better-for-you foods, beverages)50:42 – Live podcast from the show? Logistics & ideas52:38 – How to get involved + final takeawaysGroceryPulse PodcastPodcast Home: https://grocerypulse.comMore Episodes: https://grocerypulse.com/podcastBlog: https://grocerypulse.com/blogYouTube: https://www.youtube.com/@grocerypulseInstagram: https://www.instagram.com/grocerypulseInnovar Marketing AgencyWebsite: https://www.innovaragency.comBlog (Grocery/CPG Marketing): https://www.enjoykobu.comInstagram: https://www.instagram.com/innovaragencyPositively Natural Network / Naturally Independent ExpoWebsite: https://www.positivelynatural.org Positively NaturalExpo Info (Palm Springs • Nov 14–15, 2025): https://www.positivelynatural.org/npp Positively NaturalTrade Show details (hours, setup, contacts): https://www.positivelynatural.org/trade-show Positively NaturalAbout PNN (“Support • Educate • Advocate”): https://www.positivelynatural.org/our-story Positively NaturalContact: director@positivelynatural.org • 360-379-2805 Positively NaturalVRM Media / Vitamin Retailer (Media Partner)Vitamin Retailer Magazine (VRM Media): https://vitaminretailer.com Vitamin Retailer MagazinePartnership announcement (PNN × VRM Media): Vitamin Retailer MagazineAbout Jeremiah BogenhagenPNN Board page (President bio): https://www.positivelynatural.org/membership Positively NaturalHealth Essentials (CO) listing: https://www.burlingtoncochamber.com/business-directory/ (search Health Essentials Inc.) Burlington Chamber of Commerce
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    48 min
  • The Future of Grocery: The Emotional Science Behind Why We Shop — How Smell, Design, and Human Connection Are Shaping Retail | George Goodwin x Kevin Kelley

    The Future of Grocery: The Emotional Science Behind Why We Shop — How Smell, Design, and Human Connection Are Shaping Retail | George Goodwin x Kevin Kelley
    Oct 24 2025
    In this episode of the GroceryPulse Podcast, host George Goodwin sits down with Kevin Kelley, Co-Founder of Shook Kelley, to explore the future of grocery through the lens of emotional science, design, and human connection.They uncover how smell, sensory engagement, and behavior architecture influence consumer decision-making — and why successful grocers are moving beyond convenience to create meaningful, community-driven experiences.From emotional shopping habits to the psychology of retail design, this conversation reveals how grocery stores can evolve into spaces that inspire loyalty, belonging, and purpose.🎙️ Hosted by: George Goodwin — 4th-Generation Grocer & Founder of Innovar Agency🎧 Guest: Kevin Kelley — Retail Design Expert & Co-Founder of Shook KelleyChapters00:00 Introduction to Grocery Podcasting and Community Impact02:46 The Importance of Local Grocery Stores05:29 Consumer Behavior and Emotional Shopping08:08 The Role of Community in Retail10:47 The Evolution of Retail Design13:26 The Need for Human Connection16:23 Understanding Consumer Experience18:47 The Power of Sensory Engagement22:03 Behavior Architecture in Retail24:11 Creating Meaningful Retail Experiences27:03 The Future of Grocery Stores29:47 Final Thoughts and Advice for GrocersTakeawaysGrocery stores serve as community hubs, providing more than just products.Emotional connections drive consumer purchasing decisions.Local grocery stores are vital for community engagement and support.Designing retail spaces should focus on enhancing human interaction.Sensory experiences, especially smell, play a crucial role in shopping.Consumers are seeking meaningful experiences over mere convenience.The future of retail lies in creating spaces that foster connection.Understanding consumer behavior is key to successful retail design.Community events can enhance customer loyalty and engagement.Retailers must adapt to the changing landscape of consumer expectations.Key Words and Topics:future of grocery, grocery podcast, george goodwin, kevin kelley, shook kelley, grocery design, sensory retail, emotional shopping, consumer behavior, behavior architecture, human connection, retail innovation, grocery trends 2025, local grocery stores, sensory engagement, retail design psychology, meaningful experiences, grocery communitySponsor:⁠https://www.enjoykobu.com⁠🔗 Links & Resources🎙️ GroceryPulse PodcastPodcast Home: https://grocerypulse.comListen to More Episodes: https://grocerypulse.com/podcastRead the GroceryPulse Blog: https://grocerypulse.com/blogWatch All Episodes on YouTube: https://www.youtube.com/@grocerypulseFollow on Instagram: https://www.instagram.com/innvoarrocerypulseWebsite: https://www.innovaragency.comInstagram: https://www.instagram.com/innovar_marketing_agency/Facebook :https://www.facebook.com/InnovarMarketingAgency/Linkedin Group:https://www.linkedin.com/groups/8990400/Youtube:https://www.youtube.com/@InnovarMarketingAgencyLinkedIn Business Page:https://www.linkedin.com/company/grocerypulse-podcast-by-innovar-marketing-agency/?viewAsMember=trueX profile:https://x.com/innovar_agency💡 Innovar Marketing Agency🏪 Kevin Kelley & Shook KelleyAbout Kevin Kelley: https://www.kevinervinkelley.com/aboutShook Kelley Official Website: https://www.shookkelley.comShook Kelley Instagram: https://www.instagram.com/shookkelleyLinkedIn: https://www.linkedin.com/company/shookkelleyGeorge Goodwin HostInstgramhttps://www.instagram.com/itsagoodwin/LinkedInhttps://www.linkedin.com/in/number-one-marketer/
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    1 h et 2 min
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