In Part 1 of our US Open Threads series, Anastasia is joined by journalist Jessica Schiffer (Hard Court) to explore how tennis and high fashion are becoming inseparable. From luxury house partnerships (Gucci/Sinner, LV/Alcaraz, Miu Miu/Coco, Burberry/Tommy) to Jack Draper’s brand shift, the rise of WAG-fronted campaigns, and jewelry deals, we break down what feels authentic—and what doesn’t. We also gush over Lorenzo Musetti’s Bottega era and take a victory lap for Venus Williams’s US Open looks (Khaite, Phillip Lim, Who Decides War) including her Althea Gibson nod and that iconic racquet bag. Plus: why the ATP is formalizing style with pre-Open styling suites, and what we want next for the WTA.

Part 2—our brand-by-brand Hits & Misses—is up next.

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Guest: Jessica Schiffer, founder of Hard Court, the weekly tennis style/business newsletter.

Watch the video version on YouTube to see the looks we reference.

Chapters

00:00 Intro

01:29 Who is Jessica Schiffer of Hard Court

06:00 Jack Drapers new Deal

07:31 Brand Partnerships and Player Identity

09:21 The Rise of WAGs in Tennis

12:43 Luxury Brands and Tennis Collaborations

19:57 Jewelry Trends in Tennis Fashion

24:31 The Allure of Lorenzo Musetti

28:31 Venus Williams: A Fashion Icon at the US Open

35:37 ATP's Fashion Marketing Initiative

40:19 WTA's Fashion Opportunities and Challenges

44:25 Outro

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Part 2 (Hits & Misses) drops next.

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The US Open semifinals are here, and Ground Pass has you covered. Anastasia is joined by Mitch Michals to break down the quarterfinals and preview tonight’s semifinals in New York.

They dive into:

• Jannik Sinner’s unstoppable form and Felix Auger-Aliassime’s nervy four-set battle
• Djokovic vs. Fritz and the infamous headband moment
• Alcaraz’s locked-in run to the semis
• Naomi Osaka vs. Amanda Anisimova: a redemption story on the biggest stage
• Jessica Pegula steady as ever, Sabalenka chasing her first slam of the year
• A look ahead at the women’s doubles final featuring Taylor Townsend & Katerina Siniakova

The semifinal lineup is set — and it’s a movie.

Chapters

00:00 Quarterfinal Recap and Semifinals Preview

02:51 Men's Quater finals Recap

03:00 Jannik Sinner V Lorenzo Musetti

06:26 Felix Auger Aliassime v Alex De Minaur

11:10 Taylor Fritz V Novak Djokovic

16:47 Carlos Alcaraz V Jiri Lecheka

21:50 Women's Quaterfinal recap - Sabalenka walkover

26:56 Osaka v Muchova

31:46 Anisimova v Swiatek

37:48 Semi Final Preview - Womens

43:43 Semi Final Preview - Men

49:17 Women's Doubles Final Preview

52:27 Outro

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Anastasia and Nick take you through all the stories from Rounds 3 & 4 of the US Open 2025. From Taylor Townsend’s showdown with Barbora Krejčíková to Naomi Osaka’s big night against Coco Gauff, plus Felix Auger-Aliassime’s run and Jannik Sinner lighting up Ashe. We also get into doubles, the new virtual queue, and set up the quarterfinal matches.

Chapters:

0:00 – Intro

2:48 – Calm after the storm

4:05 – Taylor Townsend v Barbora Krejčíková

14:28 – US Open or Czech Open

20:20 – Naomi Osaka

26:14 – Coco Gauff

31:01 – Felix Auger-Aliassime

38:07 – Jannik Sinner/Ashe

51:24 – Virtual queue

55:18 – Doubles

58:44 – Quarterfinal matches

1:06:26 – Conclusions

Also We have Merch!!!

Links:

Taylor Townsends Press Conference - https://youtu.be/JGet76nPxfA?si=wznqOByRTkJHLcps

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💬 Don’t forget to give us a LIKE and SUBSCRIBE and drop us a comment ⭐️

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