In Part 1 of our US Open Threads series, Anastasia is joined by journalist Jessica Schiffer (Hard Court) to explore how tennis and high fashion are becoming inseparable. From luxury house partnerships (Gucci/Sinner, LV/Alcaraz, Miu Miu/Coco, Burberry/Tommy) to Jack Draper’s brand shift, the rise of WAG-fronted campaigns, and jewelry deals, we break down what feels authentic—and what doesn’t. We also gush over Lorenzo Musetti’s Bottega era and take a victory lap for Venus Williams’s US Open looks (Khaite, Phillip Lim, Who Decides War) including her Althea Gibson nod and that iconic racquet bag. Plus: why the ATP is formalizing style with pre-Open styling suites, and what we want next for the WTA.

Part 2—our brand-by-brand Hits & Misses—is up next.

—

Guest: Jessica Schiffer, founder of Hard Court, the weekly tennis style/business newsletter.

Watch the video version on YouTube to see the looks we reference.

Chapters

00:00 Intro

01:29 Who is Jessica Schiffer of Hard Court

06:00 Jack Drapers new Deal

07:31 Brand Partnerships and Player Identity

09:21 The Rise of WAGs in Tennis

12:43 Luxury Brands and Tennis Collaborations

19:57 Jewelry Trends in Tennis Fashion

24:31 The Allure of Lorenzo Musetti

28:31 Venus Williams: A Fashion Icon at the US Open

35:37 ATP's Fashion Marketing Initiative

40:19 WTA's Fashion Opportunities and Challenges

44:25 Outro

Subscribe to Ground Pass for more: on-site stories, guides, and style talk.

Part 2 (Hits & Misses) drops next.

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The US Open semifinals are here, and Ground Pass has you covered. Anastasia is joined by Mitch Michals to break down the quarterfinals and preview tonight’s semifinals in New York.

They dive into:

• Jannik Sinner’s unstoppable form and Felix Auger-Aliassime’s nervy four-set battle
• Djokovic vs. Fritz and the infamous headband moment
• Alcaraz’s locked-in run to the semis
• Naomi Osaka vs. Amanda Anisimova: a redemption story on the biggest stage
• Jessica Pegula steady as ever, Sabalenka chasing her first slam of the year
• A look ahead at the women’s doubles final featuring Taylor Townsend & Katerina Siniakova

The semifinal lineup is set — and it’s a movie.

Chapters

00:00 Quarterfinal Recap and Semifinals Preview

02:51 Men's Quater finals Recap

03:00 Jannik Sinner V Lorenzo Musetti

06:26 Felix Auger Aliassime v Alex De Minaur

11:10 Taylor Fritz V Novak Djokovic

16:47 Carlos Alcaraz V Jiri Lecheka

21:50 Women's Quaterfinal recap - Sabalenka walkover

26:56 Osaka v Muchova

31:46 Anisimova v Swiatek

37:48 Semi Final Preview - Womens

43:43 Semi Final Preview - Men

49:17 Women's Doubles Final Preview

52:27 Outro

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Anastasia and Nick take you through all the stories from Rounds 3 & 4 of the US Open 2025. From Taylor Townsend’s showdown with Barbora Krejčíková to Naomi Osaka’s big night against Coco Gauff, plus Felix Auger-Aliassime’s run and Jannik Sinner lighting up Ashe. We also get into doubles, the new virtual queue, and set up the quarterfinal matches.

Chapters:

0:00 – Intro

2:48 – Calm after the storm

4:05 – Taylor Townsend v Barbora Krejčíková

14:28 – US Open or Czech Open

20:20 – Naomi Osaka

26:14 – Coco Gauff

31:01 – Felix Auger-Aliassime

38:07 – Jannik Sinner/Ashe

51:24 – Virtual queue

55:18 – Doubles

58:44 – Quarterfinal matches

1:06:26 – Conclusions

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Links:

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Anastasia and Nick are back on Ground Pass with a full roundup of Rounds 1 and 2 at the US Open. From Taylor Townsend’s fiery clash with Jelena Ostapenko, to Venus Williams lighting up the night session, to Emma Raducanu’s return and Carlos Alcaraz cruising into form — we break down the biggest wins, surprises, and early exits shaping the tournament.

Jack On the line's interview with Gavin McMillian - https://www.youtube.com/watch?v=Hx8UvG5i62

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Taylor Townsends Press Conference - https://youtu.be/JGet76nPxfA?si=wznqOByRTkJHLcps

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Its the start of the middle weekend at the US Open and the grounds are littered with doubles. Doubles here there and everywhere. If you are trying to navigate the teams and who to follow we got you covered.

From favorites Taylor Townsend and Katerina Siniakova to sleepers like Panova/Guo. And even the Legend Venus Williams is in the mix.

On the mens side is a very British affair with Salisbury/Skupski trying to make a run and even THE MARCUS WILLIS is in the draw.

Anastasia is joined my Will Boucek of @thetennistribe to break it all down.

Chapters:

Introduction - 00:00

Doubles vibes at the US Open - 01:58

Womens Doubles - 05:15

Mens Doubles - 16:54

How to fix Doubles - 29:00

Will Boucek:

Website - https://thetennistribe.com/

Instagram - https://www.instagram.com/thetennistribe/

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Links:

Taylor Townsends Press Conference - https://youtu.be/JGet76nPxfA?si=wznqOByRTkJHLcps

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Alex Eala rise like a phoenix, Daniil Medvedev crashes and burns, Venus Williams' reminds us of her greatness and Carlos Alcaraz cuts his hair. These are the Match Stories that caught our attention in round 1 of the US Open

Chapters

00:00 - Intro

00:17 - Alex Eala

07:46 - Daniil Medvedev

16:59 - Venus Williams

20:14 - Coco Gauff

23:45 - Gael Monfils

25:27 - Carlos Alcaraz

27:00 - Outro

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On this episode of Ground Pass, Anastasia is joined by Eugene and Lucy from Black Spin Global to break down Serena Williams’ surprise appearance at Maria Sharapova’s Hall of Fame induction. The conversation dives into the history and growth of the Black Spin Global platform, and the players of color to keep an eye on at this year’s US Open.

At Ground Pass, we love shining a light on the people in the tennis media space doing great work—and Eugene and Lucy are two of the very best.

✨ Find Black Spin Global here:

YouTube – https://youtube.com/@blackspinglobal?si=LK9ENUdcQVgjVJXq

Instagram – https://www.instagram.com/blackspinglobal?igsh=b2Nta3NneHhrdGZn

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When you do something twice, it becomes a tradition… right? Right?!

We’re back on the grounds of the US Open for our 2nd annual preview episode with Coach B — Brian Bradley. He may live in Los Angeles, but as a born-and-raised New Yorker, the Open is always a homecoming.

Anastasia and Coach B chat about:

• The unique energy of Fan Week
• Qualifiers to keep on your radar
• The first-round matches that deserve a spot on your watch list

If you tuned in last year, you know how much fun this is. If not, consider this your perfect warm-up for the last Grand Slam of the season.

Links: Coach B on Instagram - https://www.instagram.com/coachbtv?igsh=bmVsN216NDAzZnd1

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