Read the shownotes and full transcript on our site: growyourcreditunion.com

Credit unions are out there chasing new members—spending on billboards, opening branches, crafting the perfect rate specials. Meanwhile, 80% of your existing members have one product with you and you haven't called them once. Maybe the new members you're looking for are actually the members you already have.

In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Elizabeth Osborne, COO at Great Lakes Credit Union, to talk about:

• Everyone's measuring trust wrong
• The growth obsession is backwards
• You're tracking the wrong economic data

Plus we play a BRAND NEW GAME that we hope you really enjoy.

A huge thanks to our sponsor, CU Benefit

Watch this video or visit CUBenefit.com to learn more.

Read the shownotes and full transcript on our site: growyourcreditunion.com

Deepfake technology has become so accessible that threat actors need only 10 to 30 seconds of audio and a $5 monthly subscription to convincingly impersonate executives, bypass authentication, and trick employees into catastrophic decisions. Credit unions face record ransomware attacks while most lack AI governance policies to address emerging threats.

In this episode of Grow Your Credit Union, host Joshua Barclay welcomes sponsored guest Brian Hinze, President & CEO at NCU-ISAO, along with co-host Oto Ricardo, Director of Information Security and Cyber Risk at Advia Credit Union, to explore:

• Why ransomware attacks hit record levels despite preparedness efforts
• How credit unions approach AI governance policies
• What deepfake threats mean for credit union security
• How NCU-ISAO supports credit unions through community and collaboration

A huge thanks to our sponsor, NCU-ISAO

Cybersecurity threats are evolving faster than ever, and credit unions are increasingly in the crosshairs. NCU-ISAO is the only organization fully dedicated to protecting credit unions through real-time threat intelligence, actionable alerts, expert-led analysis, and a community of security-minded professionals. Strengthen your defenses with collaboration. Learn more at NCUISAO.org/GYCU.

Read the shownotes and full transcript on our site: growyourcreditunion.com

A huge thanks to our sponsor, NCU-ISAO — Visit ncuisao.org/gycu to learn more.

Credit unions added 3 million new members last year, but 64% never made a single deposit or showed real activity. The problem isn't just about engagement strategy or welcome emails—it's that credit unions may just be making the fundamental act of depositing money unreasonably difficult.

In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Mike McWethy, Executive Vice President at Texans Credit Union, to hit on these three topics:

• Why two-thirds of new members never make a deposit
• Show me what your roadmap was two years ago
• What credit unions should solve for in housing affordability

CU Intersect is a dedicated cybersecurity, technology, and organizational resilience conference built specifically for credit unions. A collaboration between NCU-ISAO and Pure IT, the conference brings together security leaders, technology professionals, and risk management experts from across the credit union industry. Watch this video to learn more