Read the shownotes and full transcript on our site: growyourcreditunion.com

Credit unions are out there chasing new members—spending on billboards, opening branches, crafting the perfect rate specials. Meanwhile, 80% of your existing members have one product with you and you haven't called them once. Maybe the new members you're looking for are actually the members you already have.

In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Elizabeth Osborne, COO at Great Lakes Credit Union, to talk about:

• Everyone's measuring trust wrong
• The growth obsession is backwards
• You're tracking the wrong economic data

Plus we play a BRAND NEW GAME that we hope you really enjoy.

A huge thanks to our sponsor, CU Benefit

Watch this video or visit CUBenefit.com to learn more.

Read the shownotes and full transcript on our site: growyourcreditunion.com

Deepfake technology has become so accessible that threat actors need only 10 to 30 seconds of audio and a $5 monthly subscription to convincingly impersonate executives, bypass authentication, and trick employees into catastrophic decisions. Credit unions face record ransomware attacks while most lack AI governance policies to address emerging threats.

In this episode of Grow Your Credit Union, host Joshua Barclay welcomes sponsored guest Brian Hinze, President & CEO at NCU-ISAO, along with co-host Oto Ricardo, Director of Information Security and Cyber Risk at Advia Credit Union, to explore:

• Why ransomware attacks hit record levels despite preparedness efforts
• How credit unions approach AI governance policies
• What deepfake threats mean for credit union security
• How NCU-ISAO supports credit unions through community and collaboration

A huge thanks to our sponsor, NCU-ISAO

Cybersecurity threats are evolving faster than ever, and credit unions are increasingly in the crosshairs. NCU-ISAO is the only organization fully dedicated to protecting credit unions through real-time threat intelligence, actionable alerts, expert-led analysis, and a community of security-minded professionals. Strengthen your defenses with collaboration. Learn more at NCUISAO.org/GYCU.

Read the shownotes and full transcript on our site: growyourcreditunion.com

A huge thanks to our sponsor, NCU-ISAO — Visit ncuisao.org/gycu to learn more.

Credit unions added 3 million new members last year, but 64% never made a single deposit or showed real activity. The problem isn't just about engagement strategy or welcome emails—it's that credit unions may just be making the fundamental act of depositing money unreasonably difficult.

In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Mike McWethy, Executive Vice President at Texans Credit Union, to hit on these three topics:

• Why two-thirds of new members never make a deposit
• Show me what your roadmap was two years ago
• What credit unions should solve for in housing affordability

CU Intersect is a dedicated cybersecurity, technology, and organizational resilience conference built specifically for credit unions. A collaboration between NCU-ISAO and Pure IT, the conference brings together security leaders, technology professionals, and risk management experts from across the credit union industry. Watch this video to learn more

Read the shownotes and full transcript on our site: growyourcreditunion.com

A huge thanks to our sponsor, NCU-ISAO — Watch this video or visit ncuisao.org/gycu to learn more.

Credit unions invest heavily in stadium naming rights and campus partnerships to reach younger members, but those partnerships fall flat when the mobile app experience disappoints. Gen Z has been Wescom Financial's fastest growing segment since 2023 because they treat digital experience as strategy, not an IT checkbox.

In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Ashley White, Senior Vice President and Chief Marketing Officer at Wescom Financial, to talk about:

• How sports and university partnerships build awareness with Gen Z
• Why Wescom's mobile app ratings outperform most credit unions
• How removing student financial barriers translates to member growth

Wescom Financial's success with Gen Z isn't about bigger budgets or better partnerships—it's about treating digital experience as foundational strategy while meeting younger members where they already are.

Read the shownotes and full transcript on our site: growyourcreditunion.com

Credit unions face steep member acquisition costs while losing 15% of their membership annually. But the institutions treating acquisition costs as the primary metric are missing what actually drives member loyalty, referable experiences, and long-term value that can't be calculated on spreadsheets.

In this episode of Grow Your Credit Union, host Joshua Barclay welcomes Ray Ragan, CIO at Securityplus Federal Credit Union, as guest co-host, along with Kathy Day Shelton, SVP and Chief Operating Officer at MECU Credit Union, to explore:

• Why measuring members by dollars misses the point
• How referable experiences create compounding growth
• Finding strategic thinking time in an age of constant distraction
• The one pain point every credit union executive wants to eliminate
• Why core system limitations constrain innovation more than anything else

A huge thanks to our sponsor, PFP Services.

If you want to learn more about PFP Services, watch this video or visit their site.

Read the shownotes and full transcript on our site: growyourcreditunion.com

Want to learn more about SBS CyberSecurity? Watch this video or visit SBSCyber.com

The credit unions succeeding with AI didn't wait for comprehensive vendor solutions or regulatory clarity. They started asking one question: what can employees do with AI today?

In this episode of Grow Your Credit Union, host Joshua Barclay welcomes Raymond George, CIO of Clearview Federal Credit Union, as guest co-host, along with sponsored guest Chad Knutson, CEO of SBS Cybersecurity, to explore:

• Real AI use cases beyond the hype
• Why vendor management is such a struggle
• How AI can help you prepare for NCUA exams
• Why the chief AI officer might become your most important hire

Want to know what credit union professionals are really saying about cybersecurity preparedness? Get the exclusive 2025 Executive Report: The State of Cybersecurity in Credit Unions for key trends, emerging risks, and practical steps you can take today.

A huge thanks to our sponsor, SBS CyberSecurity

SBS CyberSecurity partners with hundreds of credit unions across the U.S. to deliver tailored cybersecurity solutions that go beyond compliance. We understand the unique challenges credit unions face — limited resources, evolving threats, and increasing regulatory pressure. Our team speaks your language and knows your examiners. Learn more at SBSCyber.com

Read the shownotes and full transcript on our site: growyourcreditunion.com

Want to learn more about SBS CyberSecurity? Watch this video or visit SBSCyber.com

The top 10 credit unions pay their employees $25,000 more annually than the rest of the industry, but smaller credit unions aren't losing talent wars when they compete on what money can't buy. Culture, flexibility, and growth opportunities close compensation gaps that seem insurmountable on paper, and the credit unions understanding this difference are winning employees who could make more elsewhere.

In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome back Brian Lee, President and CEO at Arizona Central Credit Union, to explore:

• Whether the top 10 credit unions' compensation advantage creates a real talent war.
• What new leaders should prioritize in their first 90 days.
• What it actually means when a credit union launches its own stablecoin.

A huge thanks to our sponsor, SBS CyberSecurity

SBS CyberSecurity partners with hundreds of credit unions across the U.S. to deliver tailored cybersecurity solutions that go beyond compliance. We understand the unique challenges credit unions face — limited resources, evolving threats, and increasing regulatory pressure. Our team speaks your language and knows your examiners. Learn more at SBSCyber.com

Read the full shownotes and transcript on our site: growyourcreditunion.com

Want to learn more about SBS CyberSecurity and TRAC? Watch this video or visit SBSCyber.com

Credit unions often wait until CEOs announce retirement to figure out compensation packages, creating situations where merger deals become the path to executive payouts instead of succession planning. The industry that preaches long-term thinking for members sometimes forgets to apply that same logic to leadership transitions, and the consequences show up in merger statistics and talent gaps.

In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome back Nolan Waltman, EVP and Chief Operating Officer at First Service Credit Union, to explore:

• How rate cuts create refinancing opportunities and operational nightmares.
• Why compensation structures trap credit unions between rewarding past leaders and attracting future ones.
• Whether rising operating costs signal something more serious than inflation.

A huge thanks to our sponsor, SBS CyberSecurity

SBS CyberSecurity partners with hundreds of credit unions across the U.S. to deliver tailored cybersecurity solutions that go beyond compliance. We understand the unique challenges credit unions face — limited resources, evolving threats, and increasing regulatory pressure. Our team speaks your language and knows your examiners.