In this episode of the Grow Your Practice podcast, Chad Madden welcomes back Doug Adams from RunDNA and the Omega Project to discuss how gait and running analysis is revolutionizing physical therapy clinics. Discover how incorporating cutting-edge gait analysis can enhance patient outcomes, differentiate your clinic, and increase revenue through cash-based services. Learn from real-world success stories, marketing strategies, and the mindset shifts clinicians need to embrace value-based care.

Learn more: https://www.rundna.com

Timestamps:

00:00 - Introduction and success story

02:11 - What is RunDNA and how it started

04:50 - Real-life example of immediate results using gait analysis

06:28 - The need for gait analysis in today's PT landscape

08:43 - Chili's analogy and value-based services

11:27 - First steps for adding cash-based services

14:07 - The mindset shift: Want vs Should

17:53 - Revenue impact and champion clinicians

20:29 - Market alignment and misalignment

24:05 - Strategic partnerships with running stores

27:19 - Doug's journey from local to national expert

33:16 - Lead vs Lag indicators in gait analysis

37:07 - Clinician mindset around selling value

42:02 - Don't diagnose the wallet: sell based on value

47:02 - Time-based vs Value-based thinking

49:47 - Discharge is a four-letter word

52:52 - Doug's current interests and final thoughts

Feeling stuck with low margins—even when your clinic is full? You’re not alone. In this video, Chad Madden walks through why most private practice owners feel powerless to improve their payer mix and how small strategic changes can add $60K+ in monthly profit without adding more patients or staff.

You’ll learn the Quantity → Quality → Viability framework, real examples from clinics across the country, and five specific ways to start attracting better payers today.

00:00 – The most common profitability problem for busy practices

01:15 – Why improving your payer mix matters more than you think

03:00 – The power of adding just $5 per visit

05:00 – Breaking the myth: Higher revenue ≠ higher costs

06:45 – National trends: declining reimbursements, rising costs

08:00 – The framework: Quantity → Quality → Viability

10:00 – How to identify your best payers

11:30 – 5 Patient Pathways to influence your payer mix

  • 11:45 – Reactivations (target your best payers)

  • 13:10 – Word of mouth & physician referrals

  • 13:50 – Employer partnerships

  • 15:00 – Cold traffic marketing & diagnosis targeting

17:20 – Case study: Pelvic floor program ad strategy

20:00 – What top practices are doing nationwide

  • Hybrid models

  • Renegotiating rates

  • Dropping low payers

  • Attracting better ones

22:45 – The real obstacle: “I can’t do anything” is a myth

24:00 – Final thoughts and where to go from here

In this episode, Chad Madden interviews Chandler Bolt, founder of SelfPublishing.com, on how private practice owners can use a book to grow their business. Chandler shares how he went from failed startup to publishing over 7,000 books and explains why a book is the best marketing asset for attracting leads, building authority, and generating referrals. If you're a practice owner looking to stand out, this episode is your roadmap.