In this episode of the Grow Your Practice podcast, Chad Madden welcomes back Doug Adams from RunDNA and the Omega Project to discuss how gait and running analysis is revolutionizing physical therapy clinics. Discover how incorporating cutting-edge gait analysis can enhance patient outcomes, differentiate your clinic, and increase revenue through cash-based services. Learn from real-world success stories, marketing strategies, and the mindset shifts clinicians need to embrace value-based care.

Learn more: https://www.rundna.com

Timestamps:

00:00 - Introduction and success story

02:11 - What is RunDNA and how it started

04:50 - Real-life example of immediate results using gait analysis

06:28 - The need for gait analysis in today's PT landscape

08:43 - Chili's analogy and value-based services

11:27 - First steps for adding cash-based services

14:07 - The mindset shift: Want vs Should

17:53 - Revenue impact and champion clinicians

20:29 - Market alignment and misalignment

24:05 - Strategic partnerships with running stores

27:19 - Doug's journey from local to national expert

33:16 - Lead vs Lag indicators in gait analysis

37:07 - Clinician mindset around selling value

42:02 - Don't diagnose the wallet: sell based on value

47:02 - Time-based vs Value-based thinking

49:47 - Discharge is a four-letter word

52:52 - Doug's current interests and final thoughts

Feeling stuck with low margins—even when your clinic is full? You’re not alone. In this video, Chad Madden walks through why most private practice owners feel powerless to improve their payer mix and how small strategic changes can add $60K+ in monthly profit without adding more patients or staff.

You’ll learn the Quantity → Quality → Viability framework, real examples from clinics across the country, and five specific ways to start attracting better payers today.

00:00 – The most common profitability problem for busy practices

01:15 – Why improving your payer mix matters more than you think

03:00 – The power of adding just $5 per visit

05:00 – Breaking the myth: Higher revenue ≠ higher costs

06:45 – National trends: declining reimbursements, rising costs

08:00 – The framework: Quantity → Quality → Viability

10:00 – How to identify your best payers

11:30 – 5 Patient Pathways to influence your payer mix

  • 11:45 – Reactivations (target your best payers)

  • 13:10 – Word of mouth & physician referrals

  • 13:50 – Employer partnerships

  • 15:00 – Cold traffic marketing & diagnosis targeting

17:20 – Case study: Pelvic floor program ad strategy

20:00 – What top practices are doing nationwide

  • Hybrid models

  • Renegotiating rates

  • Dropping low payers

  • Attracting better ones

22:45 – The real obstacle: “I can’t do anything” is a myth

24:00 – Final thoughts and where to go from here

In this episode, Chad Madden interviews Chandler Bolt, founder of SelfPublishing.com, on how private practice owners can use a book to grow their business. Chandler shares how he went from failed startup to publishing over 7,000 books and explains why a book is the best marketing asset for attracting leads, building authority, and generating referrals. If you're a practice owner looking to stand out, this episode is your roadmap.

Chad Madden sits down with Lisa Flexner, founder of Flex Health Consulting, to talk about her surprising journey from tech and executive coaching to becoming a physical therapist—and how a broken shoulder led to a career transformation.

Lisa shares her insights on building people-centered practices, preventing burnout, and why culture—not marketing or operations—is the foundation of every successful clinic. She breaks down why Gen Z isn’t the problem, how to attract and retain great clinicians, and what practice owners can do to create lasting impact.

Want to improve patient outcomes, increase referrals, and make your marketing way more effective without spending a dime?

In this episode, we break down the Graduation Rate Audit — a simple but powerful tool every private practice physical therapist should be using. Learn how one clinician went from a 40% to over 80% graduation rate in just 90 days, and why having your clinicians run this themselves creates lasting behavior change.

Download the Audit Sheet - https://docs.google.com/spreadsheets/d/1VKS4P1uviyUuDi_to6Pk_CWggxX3-mtg

🚀 Want to See the System Behind Scaling to $20M — and the Plan to Hit $100M?

Book a free demo call and get a behind-the-scenes look at the exact systems, tools, and frameworks Chad used to grow from a solo PT to a $20M practice — and the blueprint he's using to reach $100M. https://getbreakthrough.com/demo/

Time Stamps:

0:00 – Intro: Why Clinicians Don’t Buy Into Marketing

2:00 – The Graduation Rate Audit Explained

5:00 – The "Leaky Bucket" Problem in PT Clinics

7:45 – Jan’s Story: From 40% to 80% Graduation Rate

10:00 – How to Use the Audit Spreadsheet

16:00 – Why Clinicians Must Complete the Audit Themselves

20:00 – Long-Term Behavior Change & Practice Growth

24:30 – Final Thoughts + Free Tool Access

In this episode, Chad Madden talks with Dr. Kevin Christie about how chiropractors and physical therapists can grow their practices using content marketing that builds trust, not pressure.

Whether you're insurance-based or cash-based, this episode covers how to position yourself as a local expert and turn educational content into consistent patient growth.

Book mentioned: Epic Content Marketing

🔔 Subscribe for weekly episodes helping you grow your private practice!

00:00 - Intro

00:26 - Meet Dr. Kevin Christie

01:30 - How Kevin Uses His Practice as a Test Lab

02:30 - What Content Marketing Really Is

05:00 - Why Doctors Have the Advantage in Content

07:10 - Trust vs. Tactics: Creating Real Value

10:15 - The 85/15 Rule: PBS vs. QVC

14:00 - High-Ticket Care vs. Insurance-Based Practices

18:00 - Why Great Marketing Reduces Sales Pressure

22:00 - Framework for Creating Compelling Content

26:00 - Where Should You Start with Content?

28:30 - Using AI to Repurpose Videos

30:00 - Email List = Your Secret Salesforce

32:00 - Retargeting with Facebook Ads

34:00 - Trends in Add-On Services (Shockwave, Laser, Gym Hybrids)

37:00 - Favorite Marketing Book: Epic Content Marketing

40:00 - Final Advice: Be the Buffalo

Do you ever wonder why your profit says one thing—but your bank account says another?

In this episode, Chad Madden sits down with Sean Healy, founder of Accounted4 LLC, to break down:

-Why profit isn’t the best way to measure your practice's health

-How to understand cash flow (without being an accountant)

-The top 2 predictive metrics every PT owner should track

-Why your balance sheet is more important than your P&L

-What to clean up before selling your practice

-Smart ways to use AI and automation to protect your bottom line

📈 Whether you’re looking to grow, streamline, or sell your practice, this episode is packed with practical advice you can act on today.

👉 Don’t forget to like, subscribe, and share if you found this helpful!

#PhysicalTherapy #PrivatePractice #Cashflow #ExitPlanning #SmallBusinessFinance #GrowYourPractice #AIInHealthcare

If you’re ready to simplify your hiring, boost staff retention, and grow your practice—schedule a free demo of Breakthrough today at https://getbreakthrough.com/demo

⏱️ Episode Timestamps:

00:18 – Meet Sean Healy of Accounted For LLC

01:40 – The Question: “Am I Making Money?”

03:25 – Profit vs Cashflow

05:35 – Step 1 to Understanding Your Finances

07:15 – The Power of the Balance Sheet

10:10 – 5 Things That Affect Cashflow (Not on P&L)

13:15 – Predictive Metrics That Matter

18:35 – Why Cashflow Problems Catch Owners Off Guard

21:50 – How to Start Saving Strategically

24:20 – Using AI, VAs & Automation

29:30 – Booking Appointments with AI

30:45 – Who Sean Works With & How to Connect

32:10 – Preparing for a Practice Exit

35:45 – What Buyers Want to See

37:50 – EBITDA & Multiples

40:20 – Most Influential Books & AI Conversions

42:45 – Final Thoughts

In this episode of the Grow Your Practice Podcast, host Chad Madden sits down with physical therapist and Lake Washington PT founder Ben Wobker to talk about one of the hottest issues in private practice: hiring.

Ben reveals his data-backed approach to attracting, hiring, and retaining top DPT grads—even during a nationwide staffing shortage. Learn how he uses a “draft board” system to nurture warm leads, mentors PT students years before they graduate, and leverages technology like AI scribes to create a clinic culture that wins the talent war.

Whether you’re struggling to recruit your next hire or looking to strengthen retention, this is a must-listen conversation with practical strategies you can implement today.

If you’re ready to simplify your hiring, boost staff retention, and grow your practice—schedule a free demo of Breakthrough today at https://getbreakthrough.com/demo

⏱️ Episode Timestamps:

00:00 – Intro: Wakeboarding and wake-surfing with Ben

01:10 – The PT shortage: Why hiring is harder than ever

02:00 – How Ben recruits from his own aide pipeline

03:45 – Building a “draft board” for DPT students

06:30 – Tracking warm leads with a simple Google Sheet

07:30 – The warm funnel that led to 14 new PT hires

09:15 – The structured (yet casual) interview process

10:45 – Building trust with personal emails and CEU invites

13:30 – Centralizing hiring to reduce internal competition

16:00 – Adapting to Gen Z’s definition of work-life balance

20:30 – Leveraging AI scribes to reduce documentation burnout

24:00 – Using ChatGPT, Gemini & AI agents in operations

32:00 – Creating scroll-stopping social videos with Opus Clip

36:45 – How to increase staff retention with autonomy, mastery, and purpose

40:00 – Mentorship as a competitive advantage

42:00 – Top podcast recommendations outside PT

45:00 – Ben’s favorite book: Bo Knows Bo

46:30 – Wrap-up and closing thoughts