In this new episode of HALO Talks, host Pete Moore sits down with David Appel from KORB Health to dive into the rapidly evolving world of GLP-1s, fitness, and clinical care integration. Pulling from his experience as a longtime coach-turned-operator, Appel talks about the genesis of KORB and how they're working to bridge the gap between telehealth, health clubs, and innovative weight loss solutions. They bring up marketing strategies that connect with new demographics, the challenges and opportunities of GLP-1 programming, and the importance of education for both fitness professionals and their clients.

If you're curious about the future of fitness, medical wellness, and how health club operators can leverage these advancements to better serve their members, this one is a must-listen.

Regarding the role of provider relationships in weight loss success: "Through this provider relationship they're not going to ramp up the drug just to get the weight loss if you're not doing any of the other parts to help with it . . . because otherwise you're just going to end up feeling sick, because you have too much of the medication going on, your body isn't going to be able to adapt."

Key themes discussed

• Integration of GLP-1 therapies with fitness and clinical care
• Marketing challenges for GLP-1 workouts in health clubs
• Creating specialized programming for GLP-1 users
• Partnerships between telehealth platforms and health clubs
• Addressing stigma and privacy for GLP-1 medication users
• Effects of GLP-1 on muscle strength and aging
• Education and training for trainers on GLP-1 protocols

A Few Key Takeaways:

1.New Approaches to Programming & Marketing: David emphasizes the importance of offering low-impact, accessible workout programs for people on GLPs. However, clubs should avoid overtly labeling classes as "GLP Workouts" to spare members any stigma, instead designing inclusive, beginner-friendly options. The success comes from blending with existing offerings and focusing on education and engagement.

2. Partnerships and Revenue Sharing: Appel explains that KORB partners with established fitness chains like InShape Family Fitness, using marketing agreements involving SMS, email, and in-club signage. They've seen successful campaigns, with up to 3% penetration in club populations through integrated services and revenue share models.

3. Importance of Ongoing Support and Telehealth: KORB Health provides telehealth care without long-term contracts or membership fees. Members get virtual consultations and ongoing support, leading to better retention and more effective weight loss compared to drop-shipped, no-support solutions. The personal provider relationship is critical to sustainable results.

4. Market Challenges and Opportunities: The industry is still the "Wild West" with many low-cost and questionable suppliers. David stresses the importance of using vetted providers and compounding pharmacies. He believes health club operators should see GLP integration as an opportunity, not a threat, to grow their business and deliver improved outcomes for their members.

Resources:

• Dave Appel: https://www.linkedin.com/in/dave-appel-8211305
• Korb Health: https://www.korbhealth.com
• Integrity Square: https://www.integritysq.com
• Prospect Wizard: https://www.theprospectwizard.com
• Promotion Vault: https://www.promotionvault.com
• HigherDose: https://www.higherdose.com

Welcome to another episode of HALO Talks! On today's Fast Break, host Pete Moore catches up with Erika Wasser, Co-Founder of Prospr. This is Erika's second appearance on the pod, her first being back in 2020. (Link below to the full episode.)

Wasser has been on a mission to streamline club and studio operations for years, tackling the challenge of consolidating disparate tools into one seamless platform. She shares some exciting updates about how Prospr has evolved into an enterprise-level solution, now integrating with major platforms like Awardco, Mariana Tek, and Mindbody, with more on the horizon.

She also touches on why a lot of businesses are switching over to her solution. Mainly it's because of its power to consolidate multiple management tools and create operational consistency across. She mentions tons of new features like auto-routed ticketing, robust operational checklists, AI-powered scheduling, and bilingual communications, all designed to make life easier for managers and frontline staff.

As always, Erika brings her trademark wisdom and humor ("If you're an entrepreneur, prep your liver!") offering candid advice for fellow entrepreneurs about patience and perseverance. Listen now to hear how Prospr is transforming the way studios and clubs operate.

Resources:

• Erika Wasser: https://www.linkedin.com/in/erika-wasser-b7176817
• Prospr: https://prospr.work/
• Erika's first HALO Talks: https://www.halotalks.com/erika-wasser-co-founder-prospr-at-work/
• Prospect Wizard: https://www.theprospectwizard.com
• Promotion Vault: https://www.promotionvault.com
• HigherDose: https://www.higherdose.com

Connect With Us:

Instagram: https://www.instagram.com/thehaloadvisors/?hl=en
Facebook: https://www.facebook.com/Integritysquare
YouTube: https://www.youtube.com/@halotalks
LinkedIn: https://www.linkedin.com/company/integrity-square/
Website: https://www.halotalks.com

In this episode of HALO Talks, host Pete Moore reconnects with longtime friend and real estate industry veteran Jeff Roseman, Vice Chairman at Newmark and previous guest. (Podcast #151. Link below.) Together, they dive into the surging demand for fitness and wellness tenants in New York City, discussing how the HALO space has helped revitalize the retail and office markets.

Jeff shares insider perspectives on landlord-tenant dynamics, the nuances of leasing deals—including the New York-centric "good guy clause"—and the importance of understanding market economics. The conversation covers emerging concepts, evolving tenant rep strategies, and the exciting growth of new brands shaping the city's HALO landscape.

Whether you're a seasoned operator, an aspiring entrepreneur, or just curious about what's driving NYC's commercial real estate trends, this episode is packed with practical insights, some fun anecdotes, and a bullish outlook on the future of in-person fitness and retail.

On the good guy clause Roseman says, "The good guy guarantee is just you basically guaranteeing that you're going to stay in the space, you're guaranteeing that you're going to pay rent, and if business is terrible and you have to leave, you just hand back the keys . . . because getting the keys back from a delinquent tenant can take a year, if not longer. And that really screws everything up."

Key themes discussed

• Surge in fitness/wellness tenants in NYC real estate.
• Landlord flexibility with new fitness concepts and brands.
• Importance and explanation of the Good Guy clause.
• Tenant support: Financial guidance and market understanding.
• Shifts in lease terms, rents, and office building resets.
• Notable fitness/wellness brands landlords favor recently.

A Few Key Takeaways:

1.Fitness & Wellness Tenants Are Booming in NYC: Jeff mentions that fitness and wellness tenants in NYC surged by 40% year-over-year. The variety of brands—from Pilates to high-intensity and recovery concepts—highlights a vibrant, evolving landscape that's energizing the local commercial real estate market.

2. The HALO Sector Has Been a Lifeline for Commercial Real Estate: Fitness, wellness, and associated businesses have played a crucial role in making office buildings more attractive post-pandemic. Amenities like fitness centers, healthy cafes, and wellness offerings are now seen as vital for drawing people back to workspaces, not just traditional banks or drugstores.

3. Landlord-Tenant Dynamics & the Role of Good Guy Guarantees: Pete and Jeff also talk about the "unique" structure of New York City leases, especially the use of the "good guy" guarantee. This provision allows independent operators flexibility to exit a lease without ongoing liability if things don't work out, while big national chains with strong credit are typically held to stricter long-term obligations.

4. Site Selection Is About More than Just Rent and Buildout Costs: Roseman emphasizes the importance of understanding market dynamics, competition, and location history—not just the physical space or potential cost savings from a previous tenant's buildout. Success comes down to execution, market insight, and a thorough understanding of what makes a site (and business model) viable.

5. The Resilience of In-Person Retail and Fitness: Despite predictions that online shopping and the pandemic would devastate brick-and-mortar retail and fitness centers, Jeff Roseman is bullish on the future. In-person experiences—whether for workouts, wellness, or shopping—are proving essential, and new, creative concepts continue to drive the city's vibrancy.

Resources:

• Jeff Roseman: https://www.linkedin.com/in/jeffreydroseman
• Jeff's prior HALO Talks: https://www.halotalks.com/jeff-roseman-vice-chairman-newmark-knight-frank
• Integrity Square: https://www.integritysq.com
• Prospect Wizard: https://www.theprospectwizard.com
• Promotion Vault: https://www.promotionvault.com
• HigherDose: https://www.higherdose.com

In this Fast Break, HALO sector veteran Jay Shoates put forward some powerful ideas on building fitness businesses that serve both professionals and the local community, as well as the importance of always learning and adapting.

Some key takeaways:

• Agility in Business: The HALO sector isn't one-size-fits-all. Jay emphasized the importance of being agile, exploring different roles from facility operations to consulting to ensure full utilization and holistic contribution to the industry.
  
  
• Community Connection: Success isn't defined by facility size, but by the value you provide and your connection to the community. As Jay puts it, "You have to be in some form a servant of your community in order for your community to come service you."
  
  
• Consistency and Lifelong Learning: Whether managing a boutique gym or expanding to a 30,000 square foot facility, consistent service and a commitment to ongoing learning (Jay is still eager for more with the HALO Academy!) remain the foundation for sustainable growth.

If you're in the HALO space, these are words to live by . . . and build by!

Resources:

• Jay Shoates: https://www.linkedin.com/in/jay-shoates-227348108/
• Prospect Wizard: https://www.theprospectwizard.com
• Promotion Vault: https://www.promotionvault.com
• HigherDose: https://www.higherdose.com

Connect With Us:

Instagram: https://www.instagram.com/thehaloadvisors/?hl=en
Facebook: https://www.facebook.com/Integritysquare
YouTube: https://www.youtube.com/@halotalks
LinkedIn: https://www.linkedin.com/company/integrity-square/
Website: https://www.halotalks.com

On this episode of HALO Talks, host Pete Moore sits down with Hunter Ziesing, founder of Longevity Health, to dive into the rapidly chaing volving world of preventive health and personal wellness data. Bringing decades of experience from Wall Street, athletic pursuits, and nonprofit work, Hunter shares his inspiration for moving into longevity and healthspan solutions after seeing friends and family struggle with preventable health issues.

He discusses Longevity Health's mission: Democratizing access to clinical-grade health data and AI-driven recommendations. . . basically what elite practitioners charge six figures for, made accessible to the masses. Learn about how he aims to empower individuals to truly own their health data, integrate information from wearables and medical tests, and leverage AI for personalized action.

This episode also explores the business of building scalable solutions, collaborating with fitness chains, and balancing the desire to revolutionize public health with mindful entrepreneurship.

On affordable (preventative!) health care for all, Zasing states, " My mission is to really give people the Peter Attia. You know. . .what he charges $150,000 for, for as little as 30 cents a day."

Key themes discussed

• Leveraging personal health data for prevention and longevity
• AI integration in health management and recommendations
• Consumer ownership and use of health data
• Partnerships with fitness clubs and labs for testing
• Transition from nonprofit to for-profit health ventures
• Scaling health platforms through technology and collaborations
• Challenges and vision for democratizing preventive healthcare

A Few Key Takeaways:

1.Data-Driven Personalized Health is the Future: Hunter is building a platform (Longevity Health) that brings together personal health data—from wearables, medical records, blood tests, and more—to help guide individuals in preventative health and wellness. His mission is to democratize access, offering "Peter Attia-level" insights at an affordable price.

2. Behavior Change is Achievable and Measurable: Through previous ventures like the national cycling series supporting Livestrong, and his work at Paceline, Hunter demonstrated that motivating people with goals, teams, and rewards (even as simple as a dollar for hitting your heart rate target) can create real, lasting behavior change.

3. AI-Powered Recommendations Enhance Preventive Care: The company is beta testing an AI engine that analyzes your consolidated health data, gives personalized recommendations, and will eventually act almost like a virtual doctor. For now, a human clinician still reviews and oversees the AI's conclusions, ensuring safety and accuracy.

4. Consumer Ownership Over Health Data is Key: Both Ziesing and Pete discuss the importance of individuals owning their own health data. Regulatory shifts (even tech giants like Apple and Google are getting behind this) are beginning to empower consumers, rather than siloing data within companies.

5. Partnerships and Integrations Will Drive Scale: Rather than trying to own every piece of the ecosystem, Hunter emphasizes the strategy of partnering with gyms, health clubs, and existing testing providers. The vision is to make Longevity Health the connective "last mile" that ties together disparate data to deliver actionable insight—potentially white-labeling the tech or integrating with large fitness chains for scale.

Resources:

• Hunter Ziesing: https://www.linkedin.com/in/hunterziesing/
• Longevity Health: https://www.longevityhealth.me/
• Integrity Square: https://www.integritysq.com
• Prospect Wizard: https://www.theprospectwizard.com
• Promotion Vault: https://www.promotionvault.com
• HigherDose: https://www.higherdose.com

On this episode of HALO Talks, host Pete Moore sits down with Chris Rotondi, franchisee of a Serotonin Center in Greenwich, Connecticut. From his early days as the 13th employee at Shift4 to his foray into the HALO (Health, Active Lifestyle, Outdoor) space, Chris talks about his entrepreneurial path and passion for biohacking, longevity, and helping others transform their lives.

Listen now as Pete and Chris discuss the hard truths behind starting and scaling a HALO business, the importance of authentic local marketing, and the unique advantages (and sometimes challenges!) of joining a strong franchise network.

Whether you're interested in the business side of wellness, new trends in anti-aging, or just enjoy hearing candid stories from the front lines of entrepreneurship, this episode delivers plenty of insights and takeaways. (And if you missed it, we interviewed Seratonin Center CEO Eric Casaburi a while back. Link down below.)

On expanding within a franchise, Rotondi states, "After your first store it gets a lot easier to take where you are in that first location, and start the second one from that same level, rather than going back and having to relearn all those rookie mistakes that maybe you made when you first opened."

Key themes discussed

• Chris's inspiration to open a Serotonin Center.
• The importance of word-of-mouth and community marketing.
• Challenges and rewards of operating a franchise.
• The evolving mainstream acceptance of biohacking and longevity practices.
• Collaborations and partnerships with local businesses for mutual growth.
• Scaling, staffing, and operational complexities in health franchises.

A Few Key Takeaways:

1.Entrepreneurial Path & Inspiration: Rotondi shared how his extensive experience at Shift4, where he was surrounded by entrepreneurs and watched a company scale from startup to IPO, inspired him to eventually strike out on his own. This not only shaped his mindset but also gave him the confidence and motivation to take the leap into business ownership.

2. Choosing Serotonin Centers Was a Passion Play: Rather than conducting an exhaustive analysis of possible business options, Chris says that he was immediately drawn to Serotonin and felt a strong alignment with the concept. He dabbled in real estate but realized he needed a business that delivered a tangible positive impact—and found that in the HALO space.

3. Transformative Results Make the Business Rewarding: The most fulfilling aspect of running the center is seeing noticeable transformations in clients—whether it's 35-40 pounds of weight loss or improved health outcomes. These stories not only validate the mission but also create infectious momentum through word of mouth.

4. Franchising as a Strategic Advantage: Rotondi also emphasizes the value of being part of a franchise system, especially in a highly regulated, evolving industry like health and longevity. The franchisor provides critical infrastructure, best practices, and ongoing support, allowing franchisees to scale faster and avoid common pitfalls that solo operators might typically face.

5. Local Networking & Authentic Marketing Are Key: For growth, Chris focuses on the importance of networking and building authentic relationships in his local market (Greenwich, CT). Word of mouth remains king, and collaborations with other health and wellness businesses (like co-branded menu items with nearby cafés) drive new client acquisition and community engagement.

Resources:

• Chris Rotondi: https://www.linkedin.com/in/chris-rotondi
• Seratonin Centers: https://www.serotonincenters.com
• Eric Casaburi Seratonin CEO: https://www.halotalks.com/episode-368-eric-casaburi-serotonin-anti-aging-centers
• Integrity Square: https://www.integritysq.com
• Prospect Wizard: https://www.theprospectwizard.com
• Promotion Vault: https://www.promotionvault.com
• HigherDose: https://www.higherdose.com

On this episode of HALO Talks-FastBreak, host Pete Moore welcomes University of Georgia student and public health major Ethan Bezner for a transparent conversation about tackling today's greatest health issues—loneliness, obesity, and diabetes. Bezner shares his motivations about why he dove into research around early onset type 2 diabetes, exploring risk factors like sedentary lifestyles, processed foods, and our evolving relationship with fitness.

The conversation steers into into the reality of the public health system as Ethan recounts stories from his time as a clinic phlebotomist, where systemic education gaps and real-life challenges come to light.

They also discuss the role of government and food manufacturers in transparent labeling, and debate the best ways to reach younger generations, whether through books, social media, or a combination of both. Listen now for a look at the factors shaping public health today and the future leaders working to solve them.

Some key takeaways:

1. The lifestyle-disease connection is real: Bezner's research spotlights how technology-driven sedentary habits, ultra-processed food consumption, and reduced physical activity contribute to the rise in early-onset diabetes.

2. Education (and transparency) matter: There's a huge gap in understanding food labels and health risks. Both policy makers and manufacturers must do more to provide honest, accessible information.

3. Hands-on perspective: Working with patients facing real barriers (like income and access to healthcare), Ethan sees first-hand how education, empathy, and community-driven solutions are critical to make things happen.

Kudos to him for waving the HALO flag high and representing the next generation of health leaders! 🟢 If you want to check out his final literary research review, check out the link below.

Resources:

• Ethan Bezner: https://www.linkedin.com/in/ethan-bezner-6bb405348
• Final Research Review: https://www.halotalks.com/wp-content/uploads/2026/01/Final-Literary-Review-Ethan-Bezner.pdf
• Prospect Wizard: https://www.theprospectwizard.com
• Promotion Vault: https://www.promotionvault.com
• HigherDose: https://www.higherdose.com

Connect With Us:

Instagram: https://www.instagram.com/thehaloadvisors/?hl=en
Facebook: https://www.facebook.com/Integritysquare
YouTube: https://www.youtube.com/@halotalks
LinkedIn: https://www.linkedin.com/company/integrity-square/
Website: https://www.halotalks.com

Welcome to this episode of HALO Talks, where host Pete Moore sits down with Bryce Berry, a New York native whose career led him from Westchester County to the mountains of Salt Lake City, and eventually to building a powerhouse presence in the Gold's Gym franchise network. Bryce shares his entrepreneurial path, starting with the unexpected lessons learned from running Dairy Queen stores, before moving into the health club industry and launching some of the largest and most successful Gold's Gym locations in Colorado, Wyoming, and Washington.

From the intricacies of site selection and gym operations to adapting to changing market dynamics and member expectations, Bryce reveals how he's created "rainmaker" clubs by offering standout amenities like expansive weightlifting and cardio areas, basketball courts, racquetball, pickleball, and innovative tanning and recovery services. He digs into the evolving branding landscape of fitness franchises, the role of pricing strategy, and why the Gold's Gym name still carries significant weight in local communities.

Listen now to hear Bryce's insights on building thriving gyms, the impact of market trends on business decisions, and how his commitment to quality and member experience is shaping the future of fitness for the next generation of club-goers.

Key themes discussed

• Gold's Gym franchise growth and operations.
• Site selection strategies for gym locations.
• Importance of brand recognition in fitness industry.
• Pricing models and market positioning for gyms.
• Community amenities: Basketball, pickleball, saunas, recovery.
• Private equity partnerships and business structure.
• Adapting gym facilities to trends in strength and cardio equipment.

A Few Key Takeaways:

1.Strategic Growth and Site Selection: Bryce talks about his career path from Westchester County to building a network of Gold's Gyms, detailing how he strategically drew a 300-mile radius around his home and used his knowledge from previous business ventures (like a book bindery) to select prime gym locations. His hands-on, boots-on-the-ground approach to site selection set the foundation for successful club launches.

2. Gold's Gym Brand Equity: Bryce highlights the enduring power of the Gold's Gym brand. Despite new competitors and rebranded gyms popping up (such as VASA, EoS, and Fitness Connection), he argues that Gold's still has strong recognition and credibility with consumers. People know Gold's Gym, which translates into excitement, loyalty, and ongoing business success.

3. Mid-Range Pricing Wins: Berry defends the decision to position his clubs in the mid-price range, emphasizing that this "middle" is where the majority of the market is. Instead of chasing ultra-low-cost volume or high-end exclusivity, his strategy is to deliver great value for a reasonable price, which has continually proven successful in the communities he serves.

4. Amenity-Rich, Community-Focused Clubs: The Gold's Gym facilities in Colorado, Wyoming, and Washington are designed as urban or suburban "country clubs" with oversized footprints (some over 50,000 sq ft). Bryce invests heavily in amenities like basketball courts, racquetball, pickleball nights, dry saunas, and top-of-the-line equipment to create a vibrant community feel and cater to a broad clientele.

5. Innovation and Adaptation for Younger Members: Bryce discusses a current trend he's seeing with younger members (especially ages 18–40) favoring strength and cardio equipment, recovery spaces, and high-quality gear such as the Matrix treadmill. He's focused on adapting his clubs to these preferences, particularly with recovery rooms, oversized saunas, and best-in-class equipment—which has helped him attract and retain this growing demographic.

Resources:

• Gold's Gym: https://www.goldsgym.com
• Integrity Square: https://www.integritysq.com
• Prospect Wizard: https://www.theprospectwizard.com
• Promotion Vault: https://www.promotionvault.com
• HigherDose: https://www.higherdose.com