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Healthy Wealthy & Smart

Healthy Wealthy & Smart

Auteur(s): Dr. Karen Litzy PT DPT
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À propos de cet audio

 Healthy Wealthy & Smart is where healthcare meets business. We interview innovators in healthcare, physical therapy, and entrepreneurship to draw out their expert tips, tools, and strategies to ensure positive outcomes for your patients and your business.2010 - 2022 Karen Litzy Gestion et leadership Hygiène et mode de vie sain Troubles et maladies Économie
Épisodes
  • Lauren Schoenfeld: The Financial Strategy Wellness Entrepreneurs Actually Need

    Lauren Schoenfeld: The Financial Strategy Wellness Entrepreneurs Actually Need
    Sep 11 2025
    In this episode of the Healthy, Wealthy, and Smart Podcast, host Dr. Karen Litzy welcomes Lauren Schoenfeld, founder of Active Core Consulting, to discuss the importance of understanding finances in business. Lauren, a self-proclaimed numbers nerd, specializes in providing fractional CFO services, bookkeeping, and operational coaching for health and wellness entrepreneurs. The conversation kicks off with Lauren explaining what a fractional CFO is, using a relatable pizza analogy to illustrate the concept. Listeners will learn how to manage their finances more effectively, prioritize profit, and move away from the hustle culture as they navigate their entrepreneurial journeys. Tune in for valuable insights that can help transform your approach to business finances! Time Stamps: [00:01:21] Fractional CFO explained. [00:07:06] Money goals for new businesses. [00:09:46] Delayed rent negotiations for startups. [00:12:56] Owner's salary importance in business. [00:18:59] Subscription audit for entrepreneurs. [00:24:04] Ability to generate income quickly. [00:25:52] Limiting beliefs around money. [00:29:29] Questioning limiting beliefs. [00:34:10] Key Performance Indicators in Business. [00:39:13] Churn and attrition rates. [00:42:09] Enjoying the entrepreneurial journey. More About Lauren: Lauren Schoenfeld is the founder of Active Core Consulting, a one-stop shop for entrepreneurs in the health and wellness industry who need a fractional CFO, bookkeeping, sales, or operations coach. Lauren empowers CEO's to have confidence in their finances to put them in the driver's seat of their dream company. She’s a self-proclaimed numbers nerd and athlete who helps owners develop a financial plan and execute on the strategy that puts their profit first. Lauren started at PricewaterhouseCoopers, where she learned the consulting framework. She then mastered the do’s and don'ts of scaling a rapidly growing company from her time at WeWork. At her final corporate job, Lauren helped Equinox Fitness Clubs grow from 80 to 105 locations, enter into new international markets, and incubated nine of the most well-known wellness-focused ventures, including Equinox Hotel, Precision Run Studios, and SoulCycle On-Demand. Her final corporate project was to consolidate SoulCycle and Blink Fitness back office into the Equinox processes and systems. On a personal note, Lauren suffered from burnout working in the corporate world which led to developing a chronic illness. She has grown her business while healing her body through nontraditional modalities and is on a mission to end hustle culture for entrepreneurs! Resources from this Episode: Active Core Consulting Website Active Core Consulting on Instagram Free Expense Calculator Jane Sponsorship Information: Book a one-on-one demo here Mention the code LITZY1MO for a free month Follow Dr. Karen Litzy on Social Media: Karen’s Twitter Karen’s Instagram Karen’s LinkedIn Subscribe to Healthy, Wealthy & Smart: YouTube Website Apple Podcast Spotify SoundCloud Stitcher iHeart Radio
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    46 min
  • Dr. Michael Neal: How to Build Better Teams

    Dr. Michael Neal: How to Build Better Teams
    Sep 4 2025

    In this episode of the Healthy Wealthy and Smart podcast, host Dr. Karen Litzy welcomes Dr. Michael Neal, founder and CEO of Build My Team and a practicing optometrist in Hawley, Pennsylvania. They discuss best practices in hiring, drawing inspiration from successful companies like Disney and the Four Seasons. Dr. Neal shares his personal journey of overcoming hiring challenges in his practice, providing valuable insights for practice owners and business leaders. Tune in to learn effective strategies for building a strong team and improving your hiring process.

    Time Stamps:

    [00:02:03] Hiring challenges in healthcare practices.

    [00:07:03] High-end customer service in healthcare.

    [00:09:37] Hiring the right team members.

    [00:15:53] Candidate-practice matching importance.

    [00:19:25] Hiring process resistance and risks.

    [00:20:40] Hiring challenges in healthcare.

    [00:27:57] Affordable hiring solutions for practices.

    [00:29:34] Advice for 20-year-old self.

    More About Dr. Neal:

    Dr. Michael Neal is the Founder & Chief Executive Officer of Build My Team. Dr. Neal is a practicing Optometrist alongside his wife, Dr. Amy Neal. Together, they founded Lakeside Vision in picturesque Hawley, Pennsylvania. They are celebrating their 20th year of servicing Northeast Pennsylvania.

    Downtime is spent with Amy, their two boys, and two dogs. Both Drs. Neal has recently taken up running and even runs when not being chased.

    Resources from this Episode:

    Build My Team Website

    Build My team on Facebook

    Build My team on LinkedIn

    Dr. Neal in the Media

    Jane Sponsorship Information:

    Book a one-on-one demo here

    Mention the code LITZY1MO for a free month

    Follow Dr. Karen Litzy on Social Media:

    Karen’s Twitter

    Karen’s Instagram

    Karen’s LinkedIn

    Subscribe to Healthy, Wealthy & Smart:

    YouTube

    Website

    Apple Podcast

    Spotify

    SoundCloud

    Stitcher

    iHeart Radio
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    32 min
  • Linda Melone: Irresistible by Design: Nailing Your Unique Value Proposition

    Linda Melone: Irresistible by Design: Nailing Your Unique Value Proposition
    Aug 28 2025

    In this episode of the Healthy, Wealthy, and Smart Podcast, host Dr. Karen Litzy welcomes Linda Melone, a certified conversion copywriter and former personal trainer. They dive into the importance of having a strong, unique value proposition in the medical and fitness industries. Linda shares her diverse background, which includes a degree in nutrition, experience as a pastry chef, and her journey into copywriting. She emphasizes the need for health and fitness brands to identify their unique voice to stand out in a competitive market. Tune in to discover how to refine your brand's message and effectively connect with your audience.

    Time Stamps:

    [00:01:07] Unique value proposition in fitness.

    [00:05:44] Differentiating as a copywriter.

    [00:08:25] Unique value proposition discovery.

    [00:12:02] Unique value proposition creation.

    [00:18:07] Unique value proposition examples.

    [00:22:15] The danger of over-promising.

    [00:24:20] Testing your unique value proposition.

    [00:28:27] Strengthening Unique Value Propositions.

    [00:32:09] Importance of human touch in copy.

    [00:37:08] Business advice for creatives.More About Linda:

    Linda Melone is the founder of The CopyWorx, host of the High-Conversion Health Marketer podcast, a seasoned copywriter, former personal trainer and email strategist with over 15 years of experience in the health, wellness, and fitness industries.

    With a proven track record including a $70k contract from a single email sequence and a 44% lift in homepage conversions, Linda’s work speaks for itself. Prior to becoming a copywriter, she wrote content (articles and blogs) extensively for all the top print and online publications. She’s been featured in MSN Health, TIME, Shape, Self, Men’s Fitness, and HuffPost, among many others.

    Today she’s laser focused on helping craft messaging for her clients that attracts their ideal customers.

    Resources from this Episode:

    The Copy Worx Website

    Linda on LinkedIn

    Linda’s LinkTree

    Linda’s Freebies

    Linda’s Newsletter

    Linda on YouTube

    Linda on Spotify

    Hot Jar

    Jane Sponsorship Information:

    Book a one-on-one demo here

    Mention the code LITZY1MO for a free month

    Follow Dr. Karen Litzy on Social Media:

    Karen’s Twitter

    Karen’s Instagram

    Karen’s LinkedIn

    Subscribe to Healthy, Wealthy & Smart:

    YouTube

    Website

    Apple Podcast

    Spotify

    SoundCloud

    Stitcher

    iHeart Radio
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    39 min
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