B - Bright Spots

R - Review Metrics

A - Assign Homework

I - Identify Obstacles

N - Next Best Step

Mission: Help 10,000 gym owners be successful

"Success" = proving they can earn their Perfect Day NOB as a gym owner

Vision: 1000 gyms at a time, learning, collaborating and being coached by professional business coaches/mentors

Values:

Lead with Positivity

Pursue Personal Growth

Base Decisions on Data

Take Ownership

Be Disciplined

Why Two-Brain coaches must implement the Toolkit — not invent new systems.

In this episode Chris explains why mentors are paid to help clients implement Two-Brain’s gym-tested, data-backed courses and Toolkit — not to invent new spreadsheets, substitute personal practices, or make “read this” the primary homework. He walks through the history (from one gym to hundreds), shows how small mentor variations create inconsistent outcomes, and introduces the idea of “freedom within a framework” — imagine a coach given your programming, warmup and coaches’ notes: they don’t change the program, but they might change the cue. Practical, actionable guidance follows: use the Toolkit first, consult MentorBot and Mentor Slack (in that order), assign deliverables not reading, and follow the official pathway to test any new ideas.

Key takeaways:

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• The Toolkit is proven and refined — consistency speeds client results.
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• Adapt your cueing, don’t change the program.
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• If you want to innovate, collect data and follow the formal testing process (or book time with Chris).