Over the next six weeks, I'll walk you through our 2025 Toolkit upgrades.

These updates are done all the time, with a 'big' update in the third quarter of each year.

As always, we strive for more focused content that allows gym owners to take action on their own, or with some simple coaching to help them with the more complicated changes.

This week: Increasing NOB.

Here are the sections I'll walk you through:

1 - Pay Yourself First - setting up a habit for paying yourself, following the Profit First principles. https://members.twobrainbusiness.com/courses/growth-toolkit-2024/lessons/how-much-should-i-pay-myself-4/topic/pay-yourself-first/

2 - Give Yourself a Raise - setting up an increasing NOB over time. https://members.twobrainbusiness.com/courses/growth-toolkit-2024/lessons/how-much-should-i-pay-myself-4/topic/give-yourself-a-raise-3/

How much? That's up to you and the client. But when they have these habits in place, increasing NOB isn't a guess, a stressor, or a negotiation with oneself. It just happens automatically over time.

Walk through this module: https://members.twobrainbusiness.com/courses/tbb-certified-coach/lessons/client-ascension/topic/moving-a-client-into-stage-4/

Hey team, I want to share something exciting we’re kicking off October 1st:

The Six-Week Growth Challenge

This is designed to give you another powerful tool to use with your clients.

Why We’re Doing This

Our gyms thrive on focus and momentum—but most owners try to do everything at once.

This challenge creates clarity by targeting one metric per week.

It’s rooted in the Simple Six framework (ARM, Clients, LEG, EHR, ROI, NOB).

Owners who practice these habits consistently see compounding results.

How the Challenge Works

Duration: 6 weeks

Focus: One metric each week

Week 1 – ARM (+$10)

Week 2 – Clients (+10)

Week 3 – LEG (+2 months)

Week 4 – EHR (+$10)

Week 5 – ROI (+10%)

Week 6 – NOB (+10% raise)

Daily prompts follow the Golden Hour framework (Go → Open → Lead → Do → End → Next).

Kickoff call on October 1; daily posts in Growth group.

Goal: measurable 10-point improvement in each area.

Why Mentors Should Recommend It

It’s a ready-made accountability system—mentors don’t have to create structure, just encourage participation.

Gives mentees a clear project to focus on each week, reducing overwhelm.

Builds habits of CEO thinking (choosing Next Best Step, delegating, tracking progress).

Creates shared momentum across the Growth group: peers working toward the same targets.

Helps mentors guide mentees back to the Toolkit tactics for practical next steps.

This is how we help owners turn skills into systems, and systems into growth.

If you go to www.twobrain.app/marketplace, you'll see our Preferred Partners at the top:

GymLawyers

Kilo

Pathfinder Sales Coaching

Rogue

We Do Your Paid Marketing.

In this episode, I walk through why the Marketplace exists; the difference between 'sponsors' and 'exclusive partners', and how these 5 can benefit TBB clients.

B - Bright Spots

R - Review Metrics

A - Assign Homework

I - Identify Obstacles

N - Next Best Step

Mission: Help 10,000 gym owners be successful

"Success" = proving they can earn their Perfect Day NOB as a gym owner

Vision: 1000 gyms at a time, learning, collaborating and being coached by professional business coaches/mentors

Values:

Lead with Positivity

Pursue Personal Growth

Base Decisions on Data

Take Ownership

Be Disciplined

Why Two-Brain coaches must implement the Toolkit — not invent new systems.

In this episode Chris explains why mentors are paid to help clients implement Two-Brain’s gym-tested, data-backed courses and Toolkit — not to invent new spreadsheets, substitute personal practices, or make “read this” the primary homework. He walks through the history (from one gym to hundreds), shows how small mentor variations create inconsistent outcomes, and introduces the idea of “freedom within a framework” — imagine a coach given your programming, warmup and coaches’ notes: they don’t change the program, but they might change the cue. Practical, actionable guidance follows: use the Toolkit first, consult MentorBot and Mentor Slack (in that order), assign deliverables not reading, and follow the official pathway to test any new ideas.

Key takeaways:

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• The Toolkit is proven and refined — consistency speeds client results.
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• Adapt your cueing, don’t change the program.
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• If you want to innovate, collect data and follow the formal testing process (or book time with Chris).

When Two-Brain began, Chris loved giving clients thoughtful presents — often books. Over time we learned a hard lesson: reading can become an avoidance tool. Clients would hide behind “more knowledge” instead of completing mentor-assigned work, slowing momentum and reducing their return on mentorship.

In this episode Chris explains why we no longer ship books to clients, uses Good to Great as a concrete example of the problem, and walks through the action-first approach we now use: mentors digest the material, extract 1–3 specific tasks, provide templates and coaching, and measure outcomes — not pages read.

If you’re a mentor or coach, you’ll get a practical checklist for turning any reading recommendation into a deliverable your client can finish this month. Books are lovely — but when someone’s paying for results, action must come first.