B - Bright Spots

R - Review Metrics

A - Assign Homework

I - Identify Obstacles

N - Next Best Step

Mission: Help 10,000 gym owners be successful

"Success" = proving they can earn their Perfect Day NOB as a gym owner

Vision: 1000 gyms at a time, learning, collaborating and being coached by professional business coaches/mentors

Values:

Lead with Positivity

Pursue Personal Growth

Base Decisions on Data

Take Ownership

Be Disciplined

Why Two-Brain coaches must implement the Toolkit — not invent new systems.

In this episode Chris explains why mentors are paid to help clients implement Two-Brain’s gym-tested, data-backed courses and Toolkit — not to invent new spreadsheets, substitute personal practices, or make “read this” the primary homework. He walks through the history (from one gym to hundreds), shows how small mentor variations create inconsistent outcomes, and introduces the idea of “freedom within a framework” — imagine a coach given your programming, warmup and coaches’ notes: they don’t change the program, but they might change the cue. Practical, actionable guidance follows: use the Toolkit first, consult MentorBot and Mentor Slack (in that order), assign deliverables not reading, and follow the official pathway to test any new ideas.

Key takeaways:

• 
  
• 
  
• The Toolkit is proven and refined — consistency speeds client results.
• 
  
• 
  
• 
  
• Adapt your cueing, don’t change the program.
• 
  
• 
  
• 
  
• If you want to innovate, collect data and follow the formal testing process (or book time with Chris).

When Two-Brain began, Chris loved giving clients thoughtful presents — often books. Over time we learned a hard lesson: reading can become an avoidance tool. Clients would hide behind “more knowledge” instead of completing mentor-assigned work, slowing momentum and reducing their return on mentorship.

In this episode Chris explains why we no longer ship books to clients, uses Good to Great as a concrete example of the problem, and walks through the action-first approach we now use: mentors digest the material, extract 1–3 specific tasks, provide templates and coaching, and measure outcomes — not pages read.

If you’re a mentor or coach, you’ll get a practical checklist for turning any reading recommendation into a deliverable your client can finish this month. Books are lovely — but when someone’s paying for results, action must come first.

Dive into the future of mentorship in this special 10-minute Quickcast from “help best,” where we explore why AI isn’t just another tool—it’s your next sidekick. You’ll hear:

• Why AI matters now: From the end of old-school SEO to autonomous “Agent Mode” assistants that can book, buy, or research for you—and even gym-management platforms that answer your questions in plain English instead of dashboards.

• Augmentation vs. replacement: A brief look at how AI can supercharge a mentor’s impact (placeholder segment).

• Four flavors of AI: Learning models, classic bots, action-taking agents, and persona-driven “Genies.”

• Our live bots: Meet GrowBot and MentorBot—how they’re trained, why they don’t “learn” over time, and how they stay focused on your curriculum.
• Introducing Two-Brain Genies:
• Role-play Genies for mentor training (already live)
• Leadership Coach Genie for our Tinker program (in production)
• Future brainstorm Genies: Client Genie, Mentor Genie—and even a Gym Genie to run challenges and drive engagement.

Finally, we wrap up with why AI should ride alongside mentors like Aladdin’s Genie—always powerful, never the hero. Tune in and see how to make AI your greatest mentorship ally.

• 
  
• 
  
• To create faster ROI for gym owners by accelerating early wins.
• 
  
• 
  
• 
  
• To add clarity and structure to mentorship, especially in the early stages.
• 
  
• 
  
• 
  
• To ensure consistency across all mentors and clients using a step-by-step system.
• 
  
• 
  
• 
  
• To increase client engagement and reduce “ghosting” or stalled progress.
• 
  
• 
  
• 
  
• To equip mentors and staff with tools and scripts that remove guesswork and increase impact.
• 
  
• 
  

• 
  
• 
  
• Clients get clear checklists (Stage 1 and Stage 2) to guide their progress.
• 
  
• 
  
• 
  
• Frequent touchpoints: 1:1 calls, Golden Hour group calls, and clear project assignments.
• 
  
• 
  
• 
  
• Stage 1 focuses on time management, OnRamp, and sales skills.
• 
  
• 
  
• 
  
• Stage 2 shifts to systems building, metrics tracking, and retention strategies.
• 
  
• 
  
• 
  
• Stage advancement is earned, not automatic—clients must complete key tasks first.
• 
  
• 
  

• 
  
• 
  
• Mentors use coaching templates and structured scripts for each call (Welcome, Coaching, Ascension).
• 
  
• 
  
• 
  
• Golden Hour calls support momentum and reduce reliance on 1:1 calls for basic troubleshooting.
• 
  
• 
  
• 
  
• Coaching calls are shorter and more focused (20 mins with clear next steps).
• 
  
• 
  
• 
  
• Mentors are trained to hold clients accountable with kindness and clarity.
• 
  
• 
  
• 
  
• Staff focus is on speed, simplicity, and structured guidance, not over-customization.

In today’s episode, we’re diving into Golden Hour Coaching calls and Office Hours—two key elements of our evolving coaching model. These calls are designed to help clients take actionable steps quickly, with high-frequency support to keep them moving forward.

We’ll explore:

• The difference between mentorship and coaching and how these calls fit into the bigger picture of faster client success.
• The Golden Hour Coaching calls for Stage 1/2 (First Steps) and Growth Phase (Stage 3) clients, focusing on one step at a time to help them implement the Two-Brain model.
• The role of Office Hours, which feature subject-matter experts and cover specific topics like sales, marketing, and project planning.
• Why group coaching is an essential tool for speeding up results, and how mentors can leverage these calls to support their clients.

Learn how group coaching can complement 1:1 mentorship and accelerate your clients' journey to success.

In this episode, we explore the concept of frequency vs. depth in coaching and how mentors can maximize their time with clients based on their client avatar. The way you spend your one hour per month with each client should vary depending on their ability to execute and take action.

Key takeaways include:

• Green Avatars: High achievers who can handle larger, deeper tasks. Focus on big projects like creating a staff playbook or designing a marketing campaign.
• Yellow Avatars: Clients who need frequent, smaller steps and more accountability. Keep the tasks simple and provide regular check-ins to maintain momentum.
• Red Avatars: Clients who need small steps and emotional support. Break tasks down further, address their fears, and help them take action one step at a time.

We also introduce the Golden Hour coaching calls as a valuable resource to support yellow and red clients who need more frequent touchpoints. These calls provide unlimited business coaching and can help clients get unstuck and make progress between 1:1 sessions.

This episode will help you understand how to tailor your approach to each client’s needs and deliver effective coaching that speeds up results.