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Page de couverture de Higher Purpose Marketing | Marketing that makes sense for female entrepreneurs, service businesses, and values-driven brands.

Higher Purpose Marketing | Marketing that makes sense for female entrepreneurs, service businesses, and values-driven brands.

Higher Purpose Marketing | Marketing that makes sense for female entrepreneurs, service businesses, and values-driven brands.

Auteur(s): Ashley Conway — Marketing Coach & Copywriter for Female Entrepreneurs
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À propos de cet audio

You’ve tried the marketing hacks. You’ve downloaded the freebies. You’ve listened to the “six-figure secrets” that promised overnight growth.

And yet… your revenue still doesn’t match your effort.

Welcome to Higher Purpose Marketing, where we call out the fluff and fix what’s actually broken in your marketing - so all that hard work finally pays off.

I’m Ashley Conway, founder of BeWeird Marketing, and I help female entrepreneurs figure out what’s not working in their marketing and fix it. I blend data with gut instinct (and a dash of sarcasm) to help you build marketing that’s simple, strategic, and actually works.

Each week, you’ll get relatable stories, sharp insights, and real talk about the messy middle of marketing - how to attract clients without sounding like everyone else in your feed, make sense of your numbers, and stop doing “all the things” that don’t move the needle.

If you’ve ever wanted to throw your laptop out the window after hearing “just be consistent,” you’re in the right place.

Grab your Coke Zero. Let’s talk about what’s really going on in your marketing - and how to fix it with a little more smarts (and a lot more sanity).

Next Steps:

🎧 For all things podcast, visit higherpurposemarketingstrategy.com
💡 Want to fix what’s not working in your marketing? Learn more or book a free intro call → bit.ly/beweirdcall
💬 Come say hi on Instagram, LinkedIn or Facebook — I actually answer my DMs.

Copyright 2025 All rights reserved. Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • 51. 5 AI Prompts That Make Your Copy Instantly Better

    51. 5 AI Prompts That Make Your Copy Instantly Better
    Nov 20 2025

    AI isn’t the problem — it’s how most people use it. In this episode, Ashley breaks down five simple hacks for using AI as a writing partner to make your web copy sharper, more human, and more effective.

    You’ll learn how to:

    • Feed AI the right context so your copy sounds like you

    • Give it structure and SEO direction (so you don’t have to fix it later)

    • Teach it empathy by sharing what your audience is really thinking

    • Use it to create helpful FAQs and find blind spots in your messaging

    Because when you pair your strategy with AI’s speed, you’ll stop spinning your wheels and start writing words that actually work.

    Looking for more resources or ready to work together? Start here: 🎙️ Podcast hub: higherpurposemarketingstrategy.com 💡 Learn more about my services or book a free introductory session: bit.ly/beweirdcall 📸 Connect with me on Instagram 📘 Join the conversation on Facebook
    Voir plus Voir moins
    9 min
  • 50. How to Create a Lead Magnet That Doesn’t Flop

    50. How to Create a Lead Magnet That Doesn’t Flop
    Nov 18 2025

    Okay, confession time — Ashley has created some great lead magnets that totally flopped. They looked polished and valuable, but they didn’t move anyone closer to working with her. Sound familiar? In this episode, you’ll learn how to create a lead magnet that doesn’t just grow your list — it grows your business.

    Ashley breaks down how to:

    • Make your lead magnet fit naturally into your sales funnel

    • Choose a topic that solves a real problem for your audience

    • Design something irresistible (and fun!) that builds momentum toward your paid offers

    Because a good lead magnet isn’t just a freebie — it’s the bridge between curiosity and conversion.

    Looking for more resources or ready to work together? Start here: 🎙️ Podcast hub: higherpurposemarketingstrategy.com 💡 Learn more about my services or book a free introductory session: bit.ly/beweirdcall 📸 Connect with me on Instagram 📘 Join the conversation on Facebook
    Voir plus Voir moins
    19 min
  • 49. The Simplest Sales Tip You’re Probably Ignoring

    49. The Simplest Sales Tip You’re Probably Ignoring
    Nov 13 2025

    Most businesses don’t have a sales problem — they have a friction problem.

    In this episode, Ashley shares how to make it ridiculously easy for people to say yes to your offer with three simple, practical tweaks. F

    rom clearer calls to action to smoother systems and thoughtful follow-up, you’ll learn how to remove roadblocks that keep customers from buying.

    Because when you make it easy to work with you, more people will.

    ✨ Looking for more resources or ready to work together? Start here:

    🎙️ Podcast hub: higherpurposemarketingstrategy.com 💡 Learn more about my services or book a free introductory session: bit.ly/beweirdcall 📸 Connect with me on Instagram 📘 Join the conversation on Facebook
    Voir plus Voir moins
    8 min
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