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IAB Canada's Diversity, Equity and Inclusion Podcast

IAB Canada's Diversity, Equity and Inclusion Podcast

Auteur(s): IAB Canada
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À propos de cet audio

As stewards of the digital industry here in Canada, our responsibility is one of establishing open - honest, conversations on lived experiences. Especially as it relates to Diversity, Equality and Inclusion. In doing so, our hope is that we may learn from each other, establish best practices and support the healthy growth of the digital ecosystem. 

 Développement commercial et entrepreneuriat Développement personnel Entrepreneurship Gestion et leadership Marketing Marketing et ventes Monde Politique Réussite Sciences sociales Économie
Épisodes
  • Episode 1: Episode 1: Why Creative & Language Matters

    Episode 1: Episode 1: Why Creative & Language Matters
    Nov 29 2021

    On this episode - Why Creative and Language Matters, we dig into the meaning of cultural relevance and its connection to value-based creative, while questioning how much of the multicultural opportunity we’re giving away here in Canada.

    With Guests:

    • Joycelyn David, Owner at AV Communications
    • Jagdeesh Mann, Owner at Sunflower Media @jagdeeshmann

     

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    39 min
  • Episode 2: Episode 2: Audience Consideration Sets

    Episode 2: Episode 2: Audience Consideration Sets
    Nov 29 2021

    On this episode - Audience Consideration Sets, we question the use of terminology like "targeting" and go on a journey into the art of intersectionality, while sharing stories that may make you re-think the initial stages of the planning process.

    With Guests:

    • Haem Roy, Sr. Manager of Branded Content & Integrated Solutions at Rogers
    • Nicky Davis, Executive Director of Engagement and Inclusion at CBC

     

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    30 min
  • Episode 3: Episode 3: Algorithmic Bias

    Episode 3: Episode 3: Algorithmic Bias
    Nov 29 2021

    On this episode - Algorithmic Bias, we scratch the surface and question the non-binary definition of ‘nude’ and its amalgamation into current systems, while investigating the purchase path and how to go about the 'testing' of inclusiveness.

    With Guests:

    • Qyn Bayley-Hay, Digital Marketing Manager at Arcane
    • Adam Casole-Buchanan, Director of Partnerships at BriefBid

     

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    30 min
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