Épisodes

  • Episode 1: Episode 1: Why Creative & Language Matters
    Nov 29 2021

    On this episode - Why Creative and Language Matters, we dig into the meaning of cultural relevance and its connection to value-based creative, while questioning how much of the multicultural opportunity we’re giving away here in Canada.

    With Guests:

    • Joycelyn David, Owner at AV Communications
    • Jagdeesh Mann, Owner at Sunflower Media @jagdeeshmann

     

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    39 min
  • Episode 2: Episode 2: Audience Consideration Sets
    Nov 29 2021

    On this episode - Audience Consideration Sets, we question the use of terminology like "targeting" and go on a journey into the art of intersectionality, while sharing stories that may make you re-think the initial stages of the planning process.

    With Guests:

    • Haem Roy, Sr. Manager of Branded Content & Integrated Solutions at Rogers
    • Nicky Davis, Executive Director of Engagement and Inclusion at CBC

     

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    30 min
  • Episode 3: Episode 3: Algorithmic Bias
    Nov 29 2021

    On this episode - Algorithmic Bias, we scratch the surface and question the non-binary definition of ‘nude’ and its amalgamation into current systems, while investigating the purchase path and how to go about the 'testing' of inclusiveness.

    With Guests:

    • Qyn Bayley-Hay, Digital Marketing Manager at Arcane
    • Adam Casole-Buchanan, Director of Partnerships at BriefBid

     

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    30 min
  • Episode 4: Episode 4: Culture and Talent in the Workplace
    Dec 20 2021

    On this episode - Culture & Talent in the workplace, we listen as our guests share their own experiences of being part of building culture from the ground up.

    With Guests:

    • Gah-Yee Won, Head of Media Innovation and Growth Marketing at Intuit Consumer Group
    • Stef Mallaci, CPG Lead at Snap Inc.

     

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    21 min