In this episode, we break down a real GA4 scenario where a website generated traffic and revenue numbers , but resulted in zero actual orders.

This is a classic case of high traffic with shallow intent, and most advertisers completely misread this data.

Inside this episode:

• • Why GA4 can show revenue without real purchases
• How shallow intent traffic misleads Google Ads decisions
• What metrics actually matter beyond traffic
• How to identify fake signals vs real buyer intent
• • The exact fixes we apply at AdShot Media to clean funnels and improve conversions

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  If you’re running Google Ads or analyzing GA4 reports and something feels “off,” this episode will save you from making the wrong optimization decisions.

  
  

  🎧 Follow the AdShot Media Podcast on Spotify for weekly episodes on Google Ads, GA4, marketing psychology, and agency growth.

  
  

  google ads, performance marketing, ecommerce marketing, ga4 analytics, conversion rate optimization, buyer psychology, agency growth, marketing strategy, google ads strategy, google ads optimization, paid ads, performance marketing, digital marketing

  
  

In this episode, Ankit breaks down one of the most overlooked reasons why many Google Ads campaigns fail to convert — E-commerce decision paralysis, also known as the Netflix Effect.

If your ads are getting clicks but not sales, this episode will help you understand:

• • Why too many choices kill conversions

  • How decision fatigue impacts e-commerce sales

  • The psychology behind buyer hesitation

  • How to fix your funnel for faster decisions

• What AdShot Media changes in real client accounts to boost conversion rates

  This episode is a must-listen for:

  Google Ads advertisers, D2C founders, performance marketers, and e-commerce owners who want higher ROI without increasing ad spend.

  
  

  🎧 Follow the AdShot Media Podcast on Spotify for weekly actionable episodes on Google Ads, marketing, and agency growth.
  

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A step-by-step breakdown of how to set up your first Google Shopping campaign correctly — including feed setup, product approvals, bidding, structure, and the exact campaign settings we use at AdShot Media for e-commerce clients.

In this episode, Ankit shares:

• Smart Shopping vs Standard Shopping

• How to structure your product groups

• What metrics actually matter

• Common mistakes most beginners make

• How to scale without wasting budget

Perfect for beginners and growing e-commerce brands.