Live shopping isn’t just a content format - it’s a community engine, and it’s already reshaping where attention, influence, and money flow.

In this episode, we break down:
• Why 35–45% of commerce in China happens through live shopping
• Why Gen Z spends hours with live streamers - but seconds with short-form clips
• How creators like Kai Cenat, iShowSpeed, and Sam Sulek are outperforming traditional celebrities
• Why community beats polish in the next era of media
• How live streaming creates authority, proximity, and trust at scale
• The Sparkler vs Bonfire framework - and why short-form alone can’t win
• Why brands are late - and creators are miles ahead
• How live streams unlock conversion without interruption
• Why AI-generated content will accelerate the demand for real, unedited, live presence

This conversation explores how live streaming:
• Builds deeper parasocial relationships
• Turns audiences into self-moderating communities
• Lowers the barrier to authority
• Creates monetization opportunities without selling out
• Becomes the natural evolution of long-form content

If you’re a creator, brand, founder, or operator wondering where attention is actually going next - this is required watching.

Key takeaway:
If you’re not experimenting with live streaming yet, you’re not early - you’re already late.