Sam sits down with Malcolm Prescott, Managing Director of Webbers Estate Agents, to talk about the shifting landscape of estate agencies, discussing what it takes to maintain market leadership across a wide geographical area and explore challenges around team training, client service, and adapting to changing market conditions.

Hear Malcolm’s take on what the relentless Rightmove price increases mean for estate agency owners, and the impact technology and AI will have on the future of property marketing. Sam and Malcolm also discuss the fine balance between tradition and innovation, sharing practical steps for boosting brand recognition, improving client touchpoints, and enhancing your agency’s reputation with simple, memorable customer experiences.

Keeping your team focused is crucial to navigating today’s “banana-skin” market, and spotting those hidden pitfalls.

Find out more about Malcolm and Webbers at https://www.webbers.co.uk/

Some key takeaways:

➡️ Strategic communication and team morale are essential during uncertain market periods.

➡️ Blending traditional service with targeted innovation sets your brand apart from the competition.

➡️ Proactive planning and attention to client experience give independent estate agencies the edge.

Some insightful quotes:

✅ “The oldest forms of promotion in agency are still some of the most important... your boards say a lot about your brand.”
✅ “You can't change the economy, but you can change what happens within your four walls.”
✅ “A good business looks itself in the mirror and asks: how do we make sure we get this right?”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Sam is joined by Liam and Tess from Hussell Up Social for part two of their interview about social media for estate agents. Why are most estate agents approaching digital platforms the wrong way? Liam and Tess reveal how to build an effective strategy that delivers results.

Find out the optimum frequency for posting, why you should prioritise quality over quantity, learn about campaign planning, and what practical steps to take to nurture engagement.

After roasting the AshdownJones Instagram page, Sam challenges Hussell Up to take over their account for a week. Have a look at what it looks like now

https://www.instagram.com/ashdownjones/

Plus, Liam and Tess reveal their approach to social media audits and how estate agents can benefit from personalised feedback without obligation.

Check out Hussell Up on Instagram: https://www.instagram.com/hussellupsocial/

Or email Liam directly to find out how they can boost your profile: liam@hussellup.co.uk

Some key takeaways:

➡️ Social media success relies on consistent, quality content, not just posting more often.
➡️ Collaboration features and engagement tactics can multiply your reach and impact.
➡️ Analysing your account and responding to engagement helps cement relationships and build momentum online.

Some great moments:

✅ “It doesn’t matter how many times you post, it’s what you’re posting.”
✅ “If someone’s interacting with you, interact with them”
✅ “We can audit exactly what you’re doing... and give you two to three easy, actionable things that you can do there and then.”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events

Sam is joined by Tess and Liam from Hussell Up Social on this week’s episode to discuss why most estate agencies struggle on social media, and what to do about it. The common pitfalls of estate agency content range from over-posting listings to neglecting team stories and engagement.

Tess and Liam share practical steps for owners looking to improve their online presence, by auditing current content, defining strategy and empowering a dedicated team member to look after the social side of the business. Sam reflects on the challenges of balancing social media with everyday operations.

If you want to see genuine results without falling into social ‘noise’, this episode breaks down the importance of relatable, educational and motivational content. Find out how to boost reach, avoid common blockers, and maintain consistency.

Check out Hussell Up on Instagram: https://www.instagram.com/hussellupsocial/

Or email Liam directly to find out how they can boost your profile: liam@hussellup.co.uk

Some key takeaways:

➡️ Relying on property listings alone will limit social engagement and visibility for your agency.

➡️ Assigning social media responsibility leads to better consistency and higher quality output.

➡️ Educational, entertaining, relatable and motivational content can set your agency apart.

Some great moments:

✅ “If it's nobody's job, it becomes nobody's job. Everybody’s supposed to pitch in, but it just doesn’t get done.”

✅ “People want to see the people, the personalities behind the business. That’s what builds trust with your audience.”

✅ “The quality of content jumps if one person owns it—they know the voice, the look, and how to keep it on track.”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email emma@ajmastermind.co.uk

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: sam@ajmastermind.co.uk
Email Phil: phil@ashdownjones.co.uk

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events