In this episode of the Impact Works podcast, host Dante Crescenzi interviews Rob Fernback from Complete Pest Control. They discuss the origins of the company, its growth and expansion challenges, unique experiences in pest control, marketing strategies, and advice for other pest control businesses. Rob shares insights on community involvement, competition, and the importance of having a solid marketing plan. Takeaways Anthony Farrell started Complete Pest Control in 2008. The company has expanded to multiple states and locations. Competition includes both large companies and local businesses. Community involvement is crucial for brand recognition. Weather-related challenges impact service delivery. Marketing strategies include strong online presence and customer reviews. In-house marketing allows for better control and responsiveness. Unique experiences in pest control can be humorous and unexpected. Employee buy-in is essential for business growth. Continuous growth and adaptation are key to success.