Industry Titans Discuss Success Strategies and The Evolution of Commercial Real Estate

In this episode of Industrial Advisors, hosts Matt McGregor and Bill Condon welcome renowned guests Rod Santomassimo from the Massimo Group and Bob Knakal, celebrated as one of the top brokers globally. They delve into their new book 'Selling Buildings,' which merges memoirs and tactical guidance for real estate professionals. The discussion emphasizes the importance of conviction, passion, and discipline in real estate success, along with the potential impact of AI on the industry. Both guests share their future aspirations, with Knakal focusing on mentorship and company growth, while Santomassimo prepares for a groundbreaking virtual summit in commercial real estate.

00:00 Introduction and Achievements

00:34 Meet the Guests: Rod Santomassimo and Bob Knakal

01:29 The Story Behind 'Selling Buildings'

03:46 Luck vs. Discipline in Brokerage

06:03 Balancing Passion and Discipline

11:26 Advice for Brokers: Conviction and Expertise

17:10 The Role of Technology in CRE

18:58 What's Next for Rod and Bob?

22:11 Closing Remarks and Book Promotion

In this Five Minute Friday episode, Bill Condon and Matt McGregor discuss their most memorable deals in their brokerage careers. Bill recounts a high-stakes sale involving 500,000 feet of warehouse space for storing high-end toys, which faced a last-minute hurdle with the fire department. Matt shares his experience from his first year in the business, involving a significant build-to-suit project for Pacific Crest Cabinets. Both highlight the importance of forming lasting relationships with clients beyond the deals themselves.

00:00 Introduction and Impressive Sales Achievement

00:42 Welcome to Five Minute Friday

00:55 Bill's Most Memorable Deal

03:10 Matt's Most Memorable Deal

05:23 Conclusion and Reflections

In this episode of the Industrial Advisors podcast, Bill Condon and Matt McGregor are joined by Justin Carlucci, partner at Bridge Industrial. Justin shares insights from his impressive career in industrial development, discussing major projects across Washington State, current market trends, and the unique challenges facing developers today. The conversation covers everything from site selection and project highlights to regulatory hurdles and the future outlook for industrial real estate in the region.

00:00 Introduction and Welcome

00:34 Guest Introduction: Justin Carlucci of Bridge Industrial

01:00 Early Career Stories and Memorable Deals

02:41 Current Projects and Market Overview

04:20 Unique Aspects of Recent Developments

07:00 Site Selection and Acquisition Strategy

09:00 Ideal Building Sizes and Market Demand

11:00 Challenges in Development: Financing and Regulation

14:00 The Impact of New Energy Codes

16:00 Market Outlook for 2026-2027

18:00 Favorite Projects and Lessons Learned

22:00 Closing Thoughts and Reflections