In this episode, I sit down with Austin Netzley — business growth strategist and founder of 2X — to break down what really happens when entrepreneurs scale the wrong way.

Austin opens up about the moment he had to call 911 from an anxiety attack while building his first business — and how burnout, chaos, and reactive leadership almost cost him everything.

We dive deep into the systems, mindset shifts, and leadership principles required to scale without losing your health, freedom, or sanity.

This conversation is a masterclass on:

- Why most founders get stuck at $50k–$250k/month

- How to build a business that runs without you

- The difference between a 6-figure hustler and a 7-figure CEO

- Why systems, not hustle, create freedom

- How to scale profitably without chaos or burnout

If you’re a coach, consultant, agency owner, or entrepreneur who wants real growth without sacrificing your life — this episode is required listening.

Timestamps

00:00 Calling 911 from burnout

03:20 The anxiety attacks that changed everything

06:10 Why hustle breaks businesses

09:45 The $50k & $250k “valleys of death”

13:30 Systems every founder needs to scale

18:30 Why most teams fail (and it’s the founder’s fault)

23:40 Building a business that runs without you

28:00 The 2-week vacation test

33:10 Using books to scale authority & revenue

38:30 The mindset shift to 7-figure CEO

44:00 Leadership mistakes that cost millions

46:50 Final advice for entrepreneurs feeling stuck

Ready to scale without burnout?

👉 https://go.eliteceos.com/new-elite-main-vsl-4954?utm_source=ep092

In this episode, I sit down with Aleric Heck — founder of AdOutreach, YouTube ads expert, and the guy who turned a childhood YouTube hobby into an 8-figure performance marketing and software empire.

Aleric shares how he went from filming app reviews at age 12… to building a fully automated YouTube channel generating six figures per year… to becoming the go-to authority for high-impact YouTube advertising.

We dive deep into:

- How Aleric scaled from a college dorm room to leading one of the top YouTube ad consultancies in the world

- His step-by-step process for creating YouTube ads that convert (even when Meta stops working)

- Why most entrepreneurs massively misunderstand YouTube — and how to fix it

- The power of omnipresent retargeting, simple funnels, and evergreen creative

- How to build genuine brand authority (not just followers)

- His next play: building software, scaling beyond 8-figures, and chasing the billion-dollar opportunity

If you’re a coach, consultant, or entrepreneur who wants to attract better clients, master YouTube ads, or build a long-term brand — this is a masterclass on scaling attention, systems, and authority.

Timestamps:

00:00 How a 12-year-old app reviewer built his first YouTube business

02:00 Automating a 600K+ subscriber channel

07:50 Discovering YouTube ads before anyone else

10:30 College hustle — stacking classes to build a business

14:00 Why creators underestimate YouTube ads

16:00 The winning structure of a high-converting YouTube ad

18:30 Funnels that work best for high-ticket offers

22:00 How Aleric structures his week as an 8-figure CEO

29:00 In-person events, brand, and the fastest trust-builders

38:00 Building software + the billion-dollar long game

54:00 The YouTube future + omnipresent retargeting

1:02:00 Where to learn from Aleric next

Ready to scale your brand and income with video?

👉 https://go.eliteceos.com/new-elite-main-vsl-4954?utm_source=ep091

In this episode, I sit down with Adrian Brambila — dancer-turned-internet entrepreneur, viral creator, and founder of Gramify — who went from living in a van to earning six figures a month through affiliate marketing, content, and smart business systems.Adrian breaks down the real story behind his rise: going from touring with T-Pain… to struggling on YouTube… to accidentally blowing up during the pandemic by sharing his income online while living in a van.He reveals how he built a multi-million-dollar lifestyle business without chasing status, how he survived losing $35K/month overnight when an affiliate program wiped his commissions, and how creators can finally escape the “followers but no funnel” trap.Ready to grow your brand and income?👉 https://go.eliteceos.com/new-elite-main-vsl-4954?utm_source=ep090Timestamps:00:00 How Adrian went from #1 LadyBoss affiliate to losing $35K overnight02:20 The T-Pain story that changed his mindset forever04:05 Making his first dollars online teaching the robot07:00 Discovering affiliate marketing and scaling organically09:45 Van life, viral hooks & making $60–$120K/month12:30 From creator to agency owner — scaling to 12 employees15:30 Why most creators stay broke17:45 The real reason some offers scale and others don’t21:00 Turning followers into revenue (systems creators need)24:55 Equity deals, performance partnerships & working with big names27:15 The viral audio with 500M+ listens29:40 Why beginners fail at going viral33:20 Blending viral content with audience-focused content35:55 Adrian’s definition of wealth & lifestyle design40:20 Risk, money, and building a life you actually want46:00 The $35K/month lesson that changed everything50:30 Adrian’s daily routine as a CEO & creator53:20 What’s next for him54:05 Lightning round56:45 “Is it worth it?” — the real entrepreneurship question58:38 Where to find Adrian onlineReady to grow your brand and income?👉 https://go.eliteceos.com/new-elite-main-vsl-4954?utm_source=ep090