Épisodes

  • The Version Mindset: How eComm Founders Build Momentum and Grow

    The Version Mindset: How eComm Founders Build Momentum and Grow
    Sep 14 2024

    In this episode, we break down the Version Mindset—a powerful way of thinking that allows eCommerce founders to grow by embracing progress over perfection. We’ll share real-world examples from over 10 years of working with successful brands and explain how continually evolving your website, marketing, and social media can ignite momentum in your business.


    You’ll also learn why launching your “Version 1” is the most important (and hardest) part, how to avoid getting trapped by perfectionism, and how this mindset helps you build confidence with each new version of your business. Plus, we’ll answer the big question: why do some founders stay stuck, while others keep growing? Tune in for actionable advice and mindset shifts that will help you move forward with clarity and confidence.

    Hosted on Acast. See acast.com/privacy for more information.
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    21 min
  • 3 Things eComm Founders Should Master Themselves Before Outsourcing

    3 Things eComm Founders Should Master Themselves Before Outsourcing
    Sep 9 2024

    Outsourcing can seem like the key to scaling your business, but there are critical tasks that eComm founders should master first. In this episode, we break down the 3 essential areas you need to handle yourself before handing them off. From marketing to website management and social media strategy, we discuss why doing these things on your own can fast-track your growth and give you the clarity to lead your team effectively when it’s time to outsource.


    We also share practical tips on avoiding overwhelm, staying focused on what moves the needle, and evolving your business step by step. Plus, Nicole drops some valuable insights on leadership and the power of getting hands-on with your business from the start. If you’re an eCommerce founder feeling the pressure to outsource, this episode will help you prioritize and build a solid foundation for long-term success.

    Hosted on Acast. See acast.com/privacy for more information.
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    22 min
  • Make it about your customers, and prosper.

    Make it about your customers, and prosper.
    Jul 18 2024
    A quick mindset shift that makes your website convert better, and turns your social media strategy into a conversion machine…"

    Hosted on Acast. See acast.com/privacy for more information.
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    4 min
  • Zack & Nicolle Long: The Importance of How You Make People Feel

    Zack & Nicolle Long: The Importance of How You Make People Feel
    Aug 24 2022
    In this episode, Zack & Nicolle Long talk on the importance of how your brand makes your customers feel.

    Hosted on Acast. See acast.com/privacy for more information.
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    9 min
  • Zack & Nicolle Long: Timeline On People Buying

    Zack & Nicolle Long: Timeline On People Buying
    Aug 24 2022
    In this episode, Zack & Nicolle Long talk about the timeline on when people buy and why. Listen in!

    Hosted on Acast. See acast.com/privacy for more information.
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    11 min
  • Zack & Nicolle Long Talk Ads

    Zack & Nicolle Long Talk Ads
    Jul 15 2022

    Hosted on Acast. See acast.com/privacy for more information.
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    13 min
  • You Can't Sell Cool, So Stop Trying

    You Can't Sell Cool, So Stop Trying
    Dec 15 2021

    Hosted on Acast. See acast.com/privacy for more information.
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    4 min
  • The Secret to Marketing and Growing a Business

    The Secret to Marketing and Growing a Business
    Dec 14 2021
    Ad creative helps you connect to your audiences. Creative has drastically adapted over these past few months. Listen up for the best creative practices of businesses that win and

    Hosted on Acast. See acast.com/privacy for more information.
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    6 min