Everyone’s claiming AI fluency. Few can prove it.

In this solo episode, I break down why Theia Institute Certification (the first nonprofit-endorsed credential for AI fluency) matters right now.

We’ll cover:

• The rise of false fluency and why dabblers freeze under pressure

• How Theia Institute’s third-party scrutiny transformed our own 8-week course

• What participants actually earn: verifiable credential, LinkedIn badge, and 6 CPE credits

• The gap between dabbling and certified fluency and why the market is already drawing the line

This isn’t about badges. It’s about survival.
And your proof point starts here.

👉 Learn more at XPROMOS.COM/AI

You’re not overwhelmed. You’re stalled.
And the longer you stay at the AI intersection dabbling, testing, delaying, the more likely your brand dies there.

In this episode, I break down the psychology behind our “Two Roads” campaign, the villain we named, and the lie keeping most founders stuck.

This isn’t about tools.
It’s about what you choose when it’s time to commit.

Clarity. Fluency. Movement.
Let’s go.

We guide leaders and creators to AI Fluency so they can amplify their edge on their own terms. Find out how at xpromos.com/ai

If you’re copying and pasting straight from ChatGPT, you might be unknowingly publishing bad data. Or worse, biased messaging.

In this episode of Instant Xpertise: Marketing, we unpack one of the most overlooked risks of using AI: accepting its first output without questioning what’s actually true.

Yvette and Shari reveal how generative AI tools confidently serve up bold claims, fake stats, and outdated information, and what smart marketers should do instead.

You’ll learn:

• Why AI is like a fast-talking vendor in a global marketplace

• The 3 critical questions to ask before trusting any AI output

• How to prompt for fact-checking and bias detection

• Why building verification into your workflow protects your brand, and your reputation

If you care about brand integrity, accuracy, and smart use of AI, this episode is essential listening.

🎧 Listen now and learn how to make AI your assistant, not your liability.

Find out more at xpromos.com/ai