Everyone’s claiming AI fluency. Few can prove it.

In this solo episode, I break down why Theia Institute Certification (the first nonprofit-endorsed credential for AI fluency) matters right now.

We’ll cover:

• The rise of false fluency and why dabblers freeze under pressure

• How Theia Institute’s third-party scrutiny transformed our own 8-week course

• What participants actually earn: verifiable credential, LinkedIn badge, and 6 CPE credits

• The gap between dabbling and certified fluency and why the market is already drawing the line

This isn’t about badges. It’s about survival.
And your proof point starts here.

👉 Learn more at XPROMOS.COM/AI

You’re not overwhelmed. You’re stalled.
And the longer you stay at the AI intersection dabbling, testing, delaying, the more likely your brand dies there.

In this episode, I break down the psychology behind our “Two Roads” campaign, the villain we named, and the lie keeping most founders stuck.

This isn’t about tools.
It’s about what you choose when it’s time to commit.

Clarity. Fluency. Movement.
Let’s go.

We guide leaders and creators to AI Fluency so they can amplify their edge on their own terms. Find out how at xpromos.com/ai

If you’re copying and pasting straight from ChatGPT, you might be unknowingly publishing bad data. Or worse, biased messaging.

In this episode of Instant Xpertise: Marketing, we unpack one of the most overlooked risks of using AI: accepting its first output without questioning what’s actually true.

Yvette and Shari reveal how generative AI tools confidently serve up bold claims, fake stats, and outdated information, and what smart marketers should do instead.

You’ll learn:

• Why AI is like a fast-talking vendor in a global marketplace

• The 3 critical questions to ask before trusting any AI output

• How to prompt for fact-checking and bias detection

• Why building verification into your workflow protects your brand, and your reputation

If you care about brand integrity, accuracy, and smart use of AI, this episode is essential listening.

🎧 Listen now and learn how to make AI your assistant, not your liability.

Find out more at xpromos.com/ai

AI tools that promise to generate something extraordinary in one click, like the Staples easy button, sound great, until the output reads like it was written by a well-intended robot intern who’s never met your brand.In this episode, Yvette shares her firsthand experience using a podcast-to-blog AI tool that technically worked… but completely missed the mark on tone, nuance, and clarity.We break down:-- What a “wrapper” tool actually is, and why they often fall short-- Why personalized AI collaboration beats pre-built templates-- How to prompt your own LLM like a teammate, not a vending machine-- The real reason busy marketers skip repurposing (hint: cobbler, no shoes)If you care about quality, brand voice, and efficiency, this episode will save you from chasing the wrong shortcuts.Check it out now. Your content (and your audience) will thank you.

Find out how to get AI-fluent at xpromos.com/ai

Not everything should be automated, and that’s great newsfor marketers.
In this episode of Instant Expertise: Marketing, Yvette Brown and Shari Nomady break down the real human skillsthat AI still can’t replicate (yet?) and why those skills are more valuable than ever.

You’ll learn the four critical roles humans must play in anAI-powered workflow, including:
• Defining the objective
• Making judgment calls
• Catching risk and context
• Improving systems over time

If you’ve ever wondered where your value fits in anAI-dominated world, this episode will give you clarity and confidence.

Want to know more? Visit https://xpromos.com/ai

Let’s be real: You’ve heard the term “LLM” dozens of times, but do you actually know what it means?
No shame; most people don’t.
In this episode, we explain what a Large Language Model is, why it matters for your role, and how reasoning models like GPT-4o, o3, and o4 are turning AI from a novelty tool into a strategic partner for marketers who know how to use them.

Want to accelerate your team's learning curve: find out how we can help at xpromos.com/ai

You smiled and nodded when your boss asked what AI tools you’re using.
But inside? Full panic.

Don’t worry—we’ve got you.
In this episode of Instant Xpertise: Marketing, we unpack what’s really keeping smart marketers stuck when it comes to AI—and share 3 dead-simple steps to get started this week.

This isn’t another “just prompt better” episode.
It’s real talk for people who are trying to learn AI on top of their actual job.

Start small. Start messy. Start here.

Find out more at xpromos.com/ai

You don’t need another AI tool. You need to learn how to talk to the ones you already have.
Most marketers quit on ChatGPT, Gemini, Claude, and others too soon because they get bland, boring output.
In this episode of Instant Xpertise: Marketing, wereveal the 3-part formula that instantly upgrades your prompts and makes AI actually useful. We built it based on the inside skills learned while prompt engineering for one of the world’s largest LLMs.

Real-world use cases, zero fluff. You’ll walk away with the framework and prompt concepts we use every day to write, plan, and communicate faster and better.

Start your AI pilot now:https://xpromos.com/ai
Connect with us on LinkedIn: Yvette | Shari
Like, comment, and subscribe to stay ahead with practical, AI-powered marketing strategies.

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