In this episode of the Insurance Producers Podcast, host Cyrus Jaffery sits down with industry leader Francisco Saldaña for a deep dive into what it really takes to win in the middle market. From building a long-term pipeline to embracing the reality of losing more than you win, Francisco breaks down the mindset and mechanics producers need to thrive in this competitive space.

They cover the power of niche specialization, how clarity drives revenue growth, and why mastering the middle market is less about shortcuts and more about commitment, consistency, and playing the long game. Whether you’re a new producer aiming to level up or a seasoned pro looking to refine your strategy, this episode delivers valuable insights to help you become the producer you’re meant to be.

In this episode of The Insurance Producers Podcast, host Cyrus Jaffery sits down with Ted Stuckey for a deep and forward-thinking conversation on the evolving world of insurance. Together, they unpack what it truly means to build trust in today’s industry — shifting the focus from “selling coverage” to building confidence with clients.

They dive into the rise of local agents in the hourglass market, explore how Wind & Hail deductible buybacks are reshaping the future of homeowners' insurance, and discuss why small, intentional acts can lead to massive impact. Ted and Cyrus also share insights on doing the unscalable things that actually move the needle, and how to find excitement and purpose in the daily grind of insurance.

If you’re an agent, producer, or leader looking to level up your mindset and approach to growth, this episode is packed with the kind of perspective that helps you stand out, stay human, and stay ahead.

In this episode of the Insurance Producers Podcast, host Cyrus Jaffery sits down with Brian Greenberg to dive deep into one of the most overlooked opportunities in the insurance industry — cross-selling life insurance.

Together, they unpack the real challenges agencies face when trying to sell life insurance, from lack of time and training to the complexities of the sales process. Brian shares insider secrets to mastering life insurance sales, the power of consistent follow-up, and why direct-to-consumer models often fail in today’s market.

They also explore how Quoteplicity is changing the game — simplifying the quoting process and helping agents unlock a new revenue stream through effortless cross-selling.

Whether you’re a seasoned producer or a growing agency, this conversation will show you how to make life insurance a natural, profitable part of your sales strategy.