Initially published in 2022, we're excited to replay this interview with Interview Connections client Steve Wiideman, an SEO expert who has secured a $ 60,000 client through podcast guesting.

Ready to get started with podcast guesting? Book a call now at https://interviewconnections.com/get-started/

You can connect with Steve on LinkedIn at https://www.linkedin.com/in/seoexpert/

If you’re a coach, your story is your differentiator. In this episode, Jessica and Margy break down why podcast guesting is one of the most powerful tools for attracting coaching clients—without funnels, fancy websites, or writing a book.

From the coaches we’ve hired ourselves to the clients we’ve helped get booked, one truth keeps rising to the surface: People hire coaches not just for information—but for who they are.

Why podcast interviews convert better than content or ads:

• The nuance of coaching comes through in conversation
• People say yes to a coach based on how they respond—not just what they post
• Your presence, energy, and lived experience are your brand

You’ll learn:

• How to use podcast guesting to demonstrate your coaching in real time
• What you really need in place to start getting clients from podcasts (it’s simpler than you think)
• The difference between “visibility” and aligned visibility—and how to attract the clients ready to pay for your transformation
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Whether you're doing low-volume, high-end work or just starting out, this episode will show you how to show up and get paid just for being yourself.

Ready to start getting booked on podcasts? Book a call at https://interviewconnections.com/get-started/

Tired of grinding away on social media or spending thousands on ads without seeing real growth? In this episode, we're pulling back the curtain on the real way to grow your business organically—even if you don’t have a huge following, an email list, or a big marketing budget.

You’ll learn the three foundational elements every business needs to close organic sales, plus what to focus on next if you want to scale without burnout.

What You’ll Learn in This Episode:

• The 3 non-negotiables for consistent organic sales (even without a big audience)
• How to clarify your ideal buyer and align your messaging so they know you’re speaking to them
• Why visibility to cold, targeted audiences is the key to sustainable growth
• What your “storefront” (social media, website, etc.) needs to actually convert strangers into buyers
• The best ways to move cold leads into your world and warm them up
• Why podcast guesting is one of the warmest and most effective visibility strategies for experts and service providers
• How we coach and audit our clients’ interviews to make sure this strategy keeps working—and scaling

If you’ve ever felt stuck growing beyond your warm market, or overwhelmed by all the “you should be on TikTok” advice—this episode will give you a grounded, proven path to build and grow your business with clarity and confidence.

Resources & Links:

• Book a call to learn how we help experts and entrepreneurs get visibility that converts: interviewconnections.com/call
• Connect with us on Instagram: https://www.instagram.com/interviewconnections/

One of the biggest questions our incoming clients ask us is: How do I know if a show is a good fit for me?

Lots of podcast guests assume that if a show host has a big social media following, they must also have a big podcast audience, or if they have a lot of ratings and reviews on Apple, their audience must have a lot of engaged buyers in the audience.

In this episode, we will help you understand and analyze each available data point in podcasting so you can implement a sound podcast guesting strategy and choose the RIGHT podcasts to be on for your business goals.

You’ll learn:

• Why social media follower counts are misleading—and what to look at instead
• The one website metric that could skyrocket your SEO
• The truth about listener numbers (hint: you don’t have access to them)
• Why Spotify, Apple, and YouTube reviews don’t tell the full story
• What ListenNotes “score” really means—and why it’s flawed
• The real reason you might be obsessing over numbers: lack of strategy

Plus, we share a powerful mindset shift: stop treating podcast guesting as a volume game, and start treating it like a networking strategy. Because with the right message and funnel, a podcast with 100 listeners could lead to millions in revenue.

Podcast guesting isn’t just about visibility to the host’s audience—it’s a content-generating machine! In this episode, we’re showing you how to transform each guest appearance into a stream of social media posts, videos, written content, and more—before, during, and after the interview goes live.

We’re breaking down exactly what to post at every stage of your podcast tour and how to use AI tools (like ChatGPT and Opus) to make content creation fast, easy, and fun. Plus, we’ll give you tips to repurpose your interviews into emails, videos, quotes, and even a book!

If you’re ready to grow your visibility and your content library without reinventing the wheel every week—this one’s for you.

What You’ll Learn:

• 4 key types of social media posts to make as a podcast guest (and when to post them)
• How to use your interview recordings as powerful video content
• Why repurposing your podcast interviews into written content helps you reach more of your audience
• Easy ways to use AI to create high-converting content from transcripts
• How to keep your audience engaged by sharing podcast links during the sales process

Resources Mentioned:

Book a consult with our team at https://interviewconnections.com/get-started/

In this episode of the Interview Connections Podcast, Jessica Rhodes and Margy Feldhuhn get candid about a question not enough people ask before diving into podcast guesting: Is this the right strategy for your business?

With over 30,000 interviews booked and 800+ clients served, they’ve seen firsthand who this strategy works for—and which businesses it does not move the needle for. If you're wondering whether podcast guesting is the best next investment for your business, this episode is a must-listen.

What You’ll Learn:

• The key signs that podcast guesting is not a fit for your business
• What makes someone a perfect guesting candidate
• Why having a compelling story isn't enough (without a way to monetize)
• The types of business goals podcast guesting supports—SEO, visibility, high-ticket client acquisition, and more
• How your online presence (or lack thereof) can make or break your success

Who Should Skip Podcast Guesting:

• Those without an offer or a business model that can monetize global visibility
• Entrepreneurs with ultra-niche or hyper-local audiences
• High-volume, low-ticket business models
• People without a website or online presence
• Guests with highly controversial public personas (hosts will check!)

Who Should Absolutely Do It:

• Entrepreneurs with high-ticket offers or services
• Brands that thrive when their audience understands the strategy behind the offer
• Experts with strong personal stories that differentiate them from competitors
• Founders looking to build SEO, brand authority, and content assets
• Businesses whose clients are actively searching for what they offer

Connect with Us:

📱DM us on Instagram @InterviewConnections

💻 Book a consult!

Referenced in this Episode:

Digital Dominance Podcast feat. Jessica – for a great website designer recommendation

Inside Our Business Partnership: How We Make It Work (and What We've Learned Along the Way)

In this episode, we’re revealing the story of our business partnership—how it started, how it's evolved, and the real lessons we've learned about what it takes to co-lead a company with trust, alignment, and longevity.

We get into the nitty-gritty of what’s made our partnership successful, including:

• Why doing personal development together has been a game-changer
• How understanding our nervous systems (and our fight/fawn responses) helped us navigate triggering moments
• The power of a shared neuroeducation background—and how it’s helped us understand each other on a deeper level
• The importance of relational hygiene: honesty, integrity, and cleaning up messes quickly
• What our Human Design (2/4 Generators) has taught us about how we work best—together and individually
• The “strength of feeling” test we use for decision-making and conflict resolution
• The clear communication boundaries that keep things running smoothly (yes, there are very specific rules about what can be texted and when—especially when it comes to money and animals 😂)
• And why every partnership needs a legal agreement, even if you love and trust each other deeply

Whether you’re in a business partnership now or considering one in the future, this episode is full of honest reflections and actionable takeaways to help you build a strong, resilient, and thriving collaboration.

You can hear our original business partnership origin story in this episode of our podcast: https://interviewconnections.com/partnership-origin-story/

Listen to Margy’s podcast, We Get It, Your Dad Died: https://margy.com/podcast/

Learn how to regulate your nervous system with The Rewire: http://freeneurotrial.com/

Want to chat? Send us a DM: https://www.instagram.com/interviewconnections/