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Is It Really a Great Idea?

Is It Really a Great Idea?

Auteur(s): Yoram Solomon
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À propos de cet audio

 Most podcasts try to pump you up to chase your dream. This one? It tries to kill your idea—before the market does. I’m Dr. Yoram Solomon—entrepreneur, author, and professor of entrepreneurship in one of the top U.S. MBA programs. Is it Really a Great Idea? is based on my textbook by the same name, and it’s here to help you do one thing: Kill bad ideas fast. Because the faster you kill what won’t work, the faster you’ll find the idea that actually deserves your time, money, energy, and obsession. Each episode gives you the tools, mindset, and brutal honesty you need to test your assumptions, challenge your thinking, and avoid wasting years on the wrong business. This podcast isn’t for dreamers. It’s for doers—with the guts to ask hard questions before they go all in.Copyright 2025 All rights reserved. Gestion et leadership Économie
Épisodes
  • 001 - Is it really a GREAT IDEA?

    001 - Is it really a GREAT IDEA?
    Jul 12 2025

    I’ve been quiet for a couple of months—and in this first episode, I’ll tell you why. I’ve been writing a textbook and workbook called Is it Really a Great Idea? And it didn’t happen the way I expected.

    In this episode, I share how the book came to life, why it turned into a textbook instead of just a business book, and what I’ve learned about the biggest reason startups fail: product-market misfit.

    This is the only time I’ll talk about the book in this podcast—because from here on, it’s all about you, your ideas, and whether they deserve to live.

    I also explain how this podcast will work: I’ll be releasing new episodes every other week, alternating with The Trust Show.
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    40 min

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