What happens when three women in automotive come together to talk candidly about careers, leadership, and breaking down industry barriers? You get a bold, honest, and inspiring conversation - and that’s exactly what this episode delivers.

In this special Women’s Month episode of Kickstart Connections, Lucinda is joined by Jessi Kessel and Farah Mohammed of Beepzz - a bold new HR platform designed to connect top talent with employers in the automotive industry.

We dive into what’s changed in the industry over the past five years, especially post-pandemic, and explore the evolving role of women in automotive careers. From breaking down the myths we grew up hearing, to discussing what women really want in executive roles and sharing advice for anyone considering a career in auto, this episode is packed with insight, inspiration, and honest conversation.

We also explore what the industry needs to do to attract and retain more women, and how platforms like Beepzz are helping to reshape the future of automotive hiring.

Whether you’re in the industry or just love hearing women challenge the status quo, this is one you won’t want to miss.

Connect with Beepzz:

Website: www.beepzz.ca

Jessi: jessik@beepzz.ca

Farah: farahm@beepzz.ca

Instagram & Facebook: @beepzzcanada

Connect with Lucinda:

Website: www.kickstartconsulting.ca

lucinda@kickstartconsulting.ca

On today’s episode of Kickstart Connections, hosts Marc and Lucinda are chatting about whether or not you should scale your business and what that looks like depending on the route you choose. They also talk about the psychology behind marketing and go through a few examples of how brands leverage psychology to connect with customers.

They finish off with a special segment of Marketing in the News with exciting news from Kickstart Consulting and BNV Media. Tune in now!

Show notes:

00:00 - Introduction

2:10 - Should you scale your business?

25:25 - Are you there God? It’s Me, Marketing: The Psychology of Marketing

35:45 - Marketing in the News

Psychology of Marketing: https://wisernotify.com/blog/psychological-marketing-examples/#:~:text=Marketing%20campaigns%20create%20a%20sense,this%20psychological%20trigger%2C%20encouraging%20purchases.

FOLLOW KICKSTART CONNECTIONS:

ON INSTAGRAM: www.instagram.com/kickstartconnectionspodcast

ON LINKEDIN: www.linkedin.com/company/kickstart-connections/

FOLLOW BNV MEDIA:

ON INSTAGRAM: www.instagram.com/bnv.media

ON LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca

This episode is brought to you by BNV Media and Kickstart Consulting. To learn more about what we do and how we can help, visit our websites below:

BNV Media: www.bnvmedia.ca

Kickstart Consulting: www.kickstartconsulting.ca

On today’s episode, Lucy and Marc are breaking down the top 8 tips that will have you networking like a pro in no time!

In this week’s Are You There God? It’s Me, Marketing, Marc goes over his top 5 favourite guerilla marketing campaigns and the two finish the episode off with some marketing in the news surrounding the Super Bowl.

Show notes:

00:00 - Introduction

3:20 - How to become a pro at networking

20:30 - Are you there God? It’s Me, Marketing: Top 5 Guerilla Marketing Campaigns

34:50 - Marketing in the news

FOLLOW KICKSTART CONNECTIONS:

ON INSTAGRAM: www.instagram.com/kickstartconnectionspodcast

ON LINKEDIN: www.linkedin.com/company/kickstart-connections/

FOLLOW BNV MEDIA:

ON INSTAGRAM: www.instagram.com/bnv.media

ON LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca