What happens when three women in automotive come together to talk candidly about careers, leadership, and breaking down industry barriers? You get a bold, honest, and inspiring conversation - and that's exactly what this episode delivers.

In this special Women's Month episode of Kickstart Connections, Lucinda is joined by Jessi Kessel and Farah Mohammed of Beepzz - a bold new HR platform designed to connect top talent with employers in the automotive industry.

We dive into what's changed in the industry over the past five years, especially post-pandemic, and explore the evolving role of women in automotive careers. From breaking down the myths we grew up hearing, to discussing what women really want in executive roles and sharing advice for anyone considering a career in auto, this episode is packed with insight, inspiration, and honest conversation.

We also explore what the industry needs to do to attract and retain more women, and how platforms like Beepzz are helping to reshape the future of automotive hiring.

Whether you're in the industry or just love hearing women challenge the status quo, this is one you won't want to miss.

Connect with Beepzz:

Website: www.beepzz.ca

Jessi: jessik@beepzz.ca

Farah: farahm@beepzz.ca

Instagram & Facebook: @beepzzcanada

Connect with Lucinda:

Website: www.kickstartconsulting.ca

lucinda@kickstartconsulting.ca

On today's episode of Kickstart Connections, hosts Marc and Lucinda are chatting about whether or not you should scale your business and what that looks like depending on the route you choose. They also talk about the psychology behind marketing and go through a few examples of how brands leverage psychology to connect with customers.

They finish off with a special segment of Marketing in the News with exciting news from Kickstart Consulting and BNV Media. Tune in now!

Show notes:

00:00 - Introduction

2:10 - Should you scale your business?

25:25 - Are you there God? It's Me, Marketing: The Psychology of Marketing

35:45 - Marketing in the News

Psychology of Marketing: https://wisernotify.com/blog/psychological-marketing-examples/#:~:text=Marketing%20campaigns%20create%20a%20sense,this%20psychological%20trigger%2C%20encouraging%20purchases.

FOLLOW KICKSTART CONNECTIONS:

ON INSTAGRAM: www.instagram.com/kickstartconnectionspodcast

ON LINKEDIN: www.linkedin.com/company/kickstart-connections/

FOLLOW BNV MEDIA:

ON INSTAGRAM: www.instagram.com/bnv.media

ON LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca

This episode is brought to you by BNV Media and Kickstart Consulting. To learn more about what we do and how we can help, visit our websites below:

BNV Media: www.bnvmedia.ca

Kickstart Consulting: www.kickstartconsulting.ca

On today's episode, Lucy and Marc are breaking down the top 8 tips that will have you networking like a pro in no time!

In this week's Are You There God? It's Me, Marketing, Marc goes over his top 5 favourite guerilla marketing campaigns and the two finish the episode off with some marketing in the news surrounding the Super Bowl.

Show notes:

00:00 - Introduction

3:20 - How to become a pro at networking

20:30 - Are you there God? It's Me, Marketing: Top 5 Guerilla Marketing Campaigns

34:50 - Marketing in the news

FOLLOW KICKSTART CONNECTIONS:

ON INSTAGRAM: www.instagram.com/kickstartconnectionspodcast

ON LINKEDIN: www.linkedin.com/company/kickstart-connections/

FOLLOW BNV MEDIA:

ON INSTAGRAM: www.instagram.com/bnv.media

ON LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca

This episode is brought to you by BNV Media and Kickstart Consulting. To learn more about what we do and how we can help, visit our websites below:

BNV Media: www.bnvmedia.ca

Kickstart Consulting: www.kickstartconsulting.ca

On today's episode, Lucinda and Marc are discussing what it takes to be a successful entrepreneur and break down the 8 mindsets you'll need to achieve. They also introduce their new segment – Are you there God? It's Me, Marketing – or something like that.. and on today's segment, Marc breaks down his top 5 favourite Super Bowl commercials of all time.

The two finish off with segment number two – Marketing in the news – with some interesting news on marketing budgets moving forward, the numbers behind trend jacking, as well as a notable omission from this year's Super Bowl ad line up. Tune in now!

Show notes:

00:00 - Introduction

5:25 - 8 mindsets you NEED to have to be a successful entrepreneur

30:30 - Are You There God? It's Me, Marketing: Marc's Top 5 Super Bowl commercials of all time

41:30 - Marketing in the news

Super Bowl Ads Links:

Number 5: Coca Cola and Mean Joe Green - https://www.youtube.com/watch?v=xffOCZYX6F8

Number 4: Reebok's Office Linebacker - https://www.youtube.com/watch?v=Kg5cdZ-Fnpc

Number 3: It's a Tide Ad - https://www.youtube.com/watch?v=zpaLHwwYxE8

Number 2: Budweiser's Whassup? - https://www.youtube.com/watch?v=JJmqCKtJnxM

Number 1: Volkswagen Darth Vader - https://www.youtube.com/watch?v=1n6hf3adNqk

FOLLOW KICKSTART CONNECTIONS:

ON INSTAGRAM: www.instagram.com/kickstartconnectionspodcast

ON LINKEDIN: www.linkedin.com/company/kickstart-connections/

FOLLOW BNV MEDIA:

ON INSTAGRAM: www.instagram.com/bnv.media

ON LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca

On today's episode, co-hosts Lucinda and Marc are welcoming in 2025 with lots of energy and excitement for the year! They look back on 2024 with lessons learned as well as what they expect to see in 2025 and they also break down 5 marketing trends they think will be big in 2025 and finish off the podcast with the top 5 businesses/industries that should be starting a podcast!

The podcast will look a bit different moving forward with Marc and Lucinda hosting bi-weekly episodes on marketing, business ownership, entrepreneurship, and current trends in their industries.

We'll still be having on guests so if you're a business owner or entrepreneur that wants to come on the podcast and share your story, please reach out to us at marc@bnvmedia.ca.

Tune in now!

Show notes:

00:00 - Introduction

4:40 - Looking back on 2024

19:15 - Levelling up your events and conferences

23:45 - Full service podcasts for businesses

31:20 - 5 marketing strategies that will do well in 2025

46:55 - 5 businesses and industries that can benefit from a podcast in 2025

FOLLOW KICKSTART CONNECTIONS ON:

INSTAGRAM: www.instagram.com/kickstartconnectionspodcast

LINKEDIN: www.linkedin.com/company/kickstart-connections/

FOLLOW BNV MEDIA ON:

INSTAGRAM: www.instagram.com/bnv.media

LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca

On today's episode of Kickstart Connections, host Lucinda is joined by Adam and Amanda Langley. The two established A. Langley Developments Inc., a waterfront development and marketing agency in 2021 and Superyacht East Coast, a yacht support and destination marketing agency in 2022.

The three discuss how Adam and Amanda moved from traditional jobs to the world of entrepreneurship, how they leveraged their knowledge of the industries they worked in, and what the future holds for their two businesses. Tune in now!

Show notes:

00:00 - Introduction to Adam and Amanda Langley

00:35 - What is A. Langley Development and Superyacht East Coast

12:25 - Transitioning from traditional jobs to entrepreneurship

22:30 - What lies ahead for Adam and Amanda

Find Adam and Amanda on:

Website: superyachteastcoast.com

Website: alangleydevelopments.com

Instagram:/www.instagram.com/superyachteastcoast/

Facebook: www.facebook.com/superyachteastcoast

LinkedIn: www.linkedin.com/company/superyacht-east-coast/

Yachting Canada (podcast): https://audioboom.com/playlists/4635510-yachting-canada

FOLLOW KICKSTART CONNECTIONS:

ON INSTAGRAM: www.instagram.com/kickstartconnectionspodcast

ON TIKTOK: www.tiktok.com/@kickstartconnections?lang=en

ON LINKEDIN: www.linkedin.com/company/kickstart-connections/

FOLLOW BNV MEDIA:

ON INSTAGRAM: www.instagram.com/bnv.media

ON LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca

On today's episode we are joined by the amazing talent, Robert Mbu Batuo, CEO and co-founder of Batuo Inc. Marc and Robert discuss his journey in the fashion industry, including what inspired him to create Batuo Inc. as well as the qualities that make a great leader, the importance of creating safe spaces and healthy cultures within an organization, and of course they preview the upcoming Halifax Fashion Week where Robert will be showing off a new collection on August 15th at the Queen's Marque in downtown Halifax. Tune in now!

Show notes:

00:00 - Introduction

5:50 - Robert's pursuit in the fashion industry and the creation of his company Batuo

12:30 - Batuo's fashion inspirations

17:20 - Creating a safe space within Batuo

24:05 - How does BATUO celebrate diversity and foster an inclusive environment?

29:25 - Halifax Fashion Week preview with Batuo

34:50 - What does the future hold for Batuo?

FIND ROBERT ON:

WEBSITE: https://batuo.ca/

INSTAGRAM: https://www.instagram.com/batuoinc/

TIKTOK: https://www.tiktok.com/@batuoinc

YOUTUBE: https://www.youtube.com/channel/UCden7wk7C2YNcsovPN6Ko9A

FOLLOW KICKSTART CONNECTIONS:

ON INSTAGRAM: www.instagram.com/kickstartconnectionspodcast

ON TIKTOK: www.tiktok.com/@kickstartconnections?lang=en

ON LINKEDIN: www.linkedin.com/company/kickstart-connections/

FOLLOW BNV MEDIA:

ON INSTAGRAM: www.instagram.com/bnv.media

ON LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca

On this week's episode, we have a returning guest! Jason Davis of Ralli Marketing is back to chat with Lucy about all things entrepreneurship, in particular, the Mindset Project. The Mindset Project is an initiative designed to uncover what is holding entrepreneurs back in Nova Scotia.

One of their studies in 2017 found that 72% of entrepreneurs in Nova Scotia are not getting what they want from their business, a number that ranks dead last among all Canadian provinces.

If you're an entrepreneur, click this link (https://www.themindsetproject.ca/) and take the Mindset Project survey to help the initiative get to the bottom of this problem and find solutions.

Show notes:

00:00 - Introduction

00:35 - What is the Mindset Project?

5:30 - Why aren't entrepreneurs feeling supported in Nova Scotia?

12:55 - Current outlook of the Mindset Project

17:00 - Why are entrepreneurs feeling discouraged?

20:05 - How can local entrepreneurs get involved with the Mindset Project?

CHECK OUT THE MINDSET PROJECT: https://www.themindsetproject.ca/

FOLLOW JASON DAVIS:

ON LINKEDIN: www.linkedin.com/in/jason-davis-80154033/?originalSubdomain=ca

ON INSTAGRAM: www.instagram.com/itsjasondavis/

FOLLOW KICKSTART CONNECTIONS:

ON INSTAGRAM:

www.instagram.com/kickstartconnectionspodcast

ON TIKTOK: www.tiktok.com/@kickstartconnections?lang=en

ON LINKEDIN: www.linkedin.com/company/kickstart-connections/

FOLLOW BNV MEDIA:

ON INSTAGRAM: www.instagram.com/bnv.media

ON LINKEDIN: www.linkedin.com/company/bnv-media/?originalSubdomain=ca