Branding tip: Your audience wants to know the people behind the business. In this episode, we practice what we preach.

Every founder has a story. In this episode, Paul and Grace share theirs—how a camera, a classroom, and a lot of scrappy determination turned into a creative agency that helps service businesses grow.

You’ll hear how their very different paths (video production and education) shaped the way they think about branding, leadership, and growth—and why they believe every business should put more of their story out front.

What You’ll Learn:

➡️ Why scrappy starts lead to strong leadership. From Paul’s church tech days to Grace’s classroom experience, learn how working with limited resources shaped how we build teams today.

➡️ How to grow your business without doing everything yourself. We talk about moving from “one-man show” to leading a team—and how founders can make that shift without burning out.

➡️ Why telling your story isn’t optional—it’s a business advantage. Your background, your values, your mission—these aren’t fluff. They’re brand fuel.

➡️ The truth about consistency. Grace shares how teaching taught her the real power of repetition—and how that applies directly to your marketing.

➡️ How to attract the right people to your team. When you create momentum and opportunity, good people want in. We’ve lived it—and we’ll show you how it works.

Our Agency → https://www.griffith.media

The Studio → https://www.bigscreentx.com

Support the Show:

✅ Follow/Subscribe so you never miss an episode

✍️ Leave a quick review (tell us your favorite takeaway)

📲 Share this with another founder building their brand from the ground up

Follow Us:

Instagram: @griffith.media

LinkedIn: Griffith Media

Credits:

A Griffith Media production.

Recorded at Big Screen Studios, Dallas, TX.

Produced by the Griffith Media team.

Everyone’s talking about AI—but what’s actually useful, and what’s just noise? Grace and Paul share how they’re actually using AI in creative work, what it’s changing, and why it’s not replacing your content team anytime soon (unless your content team is terrible).

What You’ll Learn:
➡️ The real pros and cons of using AI in creative industries
➡️ How AI is shifting job roles—not stealing them
➡️ Ways to use AI for ideation, organization, and creative direction
➡️ Common AI myths (and instant reactions to each)
➡️ Why AI makes the creative brief even more important

Free Download:
“Get It Out of Your Head” Creative Brief Template → https://click.griffith.media/brief

Our Agency → https://www.griffith.media
The Studio → https://www.bigscreentx.com

Support the Show:
Follow/Subscribe for more episodes
Leave a quick review (tell us your #1 takeaway)
Share this with a founder or marketer navigating the AI wave

Follow Us:
Instagram: https://www.instagram.com/griffith.media/
LinkedIn: https://www.linkedin.com/company/griffithmedia

Credits:
A Griffith Media production. Recorded at Big Screen Studios, Dallas, TX. Produced by the Griffith Media team.

Sharing ideas is easy. Getting the result you pictured? That’s the game. Grace and Paul walk through a dead-simple creative brief that aligns founders, marketers, and creative teams—plus a feedback script for when the first draft misses the mark.

What You’ll Learn:
➡️ The 4 essentials of an effective brief: Goal, Emotion, Aesthetic, Results
➡️How to share references without cloning someone else’s brand
➡️Why a brand guide is the sandbox your creatives need
➡️A simple feedback script: Here’s what works → Here’s what doesn’t → More of this, less of that → Because… → Take another pass with X in mind
➡️How to collaborate without micromanaging

Free Download:
“Get It Out of Your Head” Creative Brief Template → https://click.griffith.media/get-it-out-of-your-head

Our Agency → https://www.griffith.media/
The Studio → https://www.bigscreentx.com/

Support the Show:
Follow/Subscribe for more episodes
Leave a quick review (tell us your #1 takeaway)
Share this with a founder or creative director who needs a simpler brief

Follow Us:
Instagram: https://www.instagram.com/griffith.media/
LinkedIn: https://www.linkedin.com/company/griffith-media/people/?viewAsMember=true

Credits:
A Griffith Media production. Recorded at Big Screen Studios, Dallas, TX. Produced by the Griffith Media team.