If you’ve ever wondered how to make wholesale work for your product business, this episode is for you.

In this behind-the-scenes look at Sales Growth Lab, I’m sharing real results from real brands including how they moved from feeling stuck and inconsistent to becoming confident, organised, and fully in control of their wholesale strategy.

You’ll hear stories from makers, illustrators, and designers who have:

• Doubled or even quadrupled their stockists

• Built repeatable systems for pitching and follow-up

• Grown wholesale sales by up to 900%

• Gained confidence at trade shows and in buyer conversations

• Made wholesale the main part of their business

We’ll talk about what changed when they decided to give wholesale the attention it deserves, and why this shift is the key to building a more consistent, sustainable income from retail partnerships.

00:00 The real reason wholesale keeps getting pushed down your list

01:05 What Sales Growth Lab actually is and who it’s for

02:20 Kate from Factory Floor Jewels: from uncertainty to 50% wholesale growth

03:45 Deb from Tall Order: from Etsy-dependent to confident seller with 900% sales growth

05:10 Sarah from Little Black Cat: 20 to 300 stockists in under three years

07:00 Antje from Soloko: finding structure, clarity, and confidence in outreach

08:35 Kate from It’s Our Planet Too: finally giving wholesale the focus it deserves

09:45 Catherine, Elizabeth, and Charlotte: doubling, tripling, and finding consistency

11:10 What really makes Sales Growth Lab different

13:00 Final reflections and what happens when you give wholesale the attention it deserves

14:00 How to apply and take your wholesale growth seriously

Ready to give wholesale the attention it deserves?

Apply now for Sales Growth Lab or book a free discovery call to see if it’s the right fit for you.

Apply to Sales Growth Lab → https://www.smallbusinesscollaborative.co.uk/sales-growth-lab

Book a Free Discovery Call →

https://tidycal.com/smallbusinesscollaborative/sgl

If your Instagram strategy is not converting, your SEO is not bringing sales, and your email marketing feels pointless, this episode is for you.

I am Therese Oertenblad, founder of Small Business Collaborative and host of Let’s Talk Shop. After 17 years in the home and gift industry, I have seen hundreds of product businesses struggle with the same cycle: chasing one marketing strategy after another without ever building consistent sales.

Here is the truth that no one talks about. None of those strategies will work until you can sell.

In this episode, I share:

• Why marketing strategies fall flat without sales skills

• How selling actually teaches you what buyers want

• The mindset shift that makes selling feel natural, not pushy

• The ripple effect of mastering sales on your content, emails, and website

• How Sales Growth Lab helps you build a repeatable wholesale system

Applications are open now.

Apply here: Sales Growth Lab

Watch the behind-the-scenes walkthrough video: Sales Growth Lab Walkthrough

Timestamps:

00:00 Introduction: Why Your Marketing Strategies Aren’t Working

00:13 Meet Therese: Your Guide to Wholesale Success

00:50 The Problem with Constant Learning and No Sales

01:51 The Importance of Learning How to Sell

03:14 Overcoming the Fear of Selling

03:52 The Benefits of Mastering Sales

04:27 Introducing Sales Growth Lab

04:48 Taking Action: The Key to Success

05:45 Sales Growth Lab: What You Will Learn

06:43 How to Apply and Join the Community

07:14 Conclusion: Take the Next Step

You’ve already sold to shops. Maybe you’ve got a handful of stockists, or you’ve had some one-off wholesale orders that felt exciting at the time. But now things feel inconsistent. Reorders are patchy, outreach slips to the bottom of the list, and wholesale doesn’t feel like the steady revenue stream you thought it would be.

If that sounds familiar, this episode is for you.

I’m Therese Oertenblad, founder of Small Business Collaborative and host of Let’s Talk Shop. In this episode, I’m pulling back the curtain on Sales Growth Lab, my 12-month group programme designed to help product-based business owners grow their wholesale sales in a clear, structured, and sustainable way.

You’ll learn:

• What Sales Growth Lab actually is and how it works

• Who the programme is for (and who it’s not for)

• Why wholesale often feels unpredictable and how to fix that

• The results and transformations past students have achieved

• The role of community, accountability, and feedback in building wholesale momentum

Applications are open now.

Apply here: Sales Growth Lab

Watch the behind-the-scenes walkthrough video: Sales Growth Lab Walkthrough

Timestamps:

00:00 Introduction

01:15 Who Sales Growth Lab is for

04:30 What Sales Growth Lab includes

09:10 Student results and transformations

12:40 The community and ongoing support

16:20 How to apply and next steps