Page de couverture de Level Up Your Google Ads

Level Up Your Google Ads

Level Up Your Google Ads

Auteur(s): Michelle Kop
Écouter gratuitement

À propos de cet audio

 Level Up Your Google Ads is a podcast for service-based businesses and advertisers who want more leads without wasting ad spend. Each episode breaks down real Google Ads strategies used to generate qualified leads for local and national service businesses. You’ll learn how to improve lead quality, control costs, interpret performance data, and adapt to platform changes like automation, AI, and privacy updates. Just practical insights, real-world examples, and clear takeaways you can apply to active campaigns. This show is brought to you by Level 28 Media: www.level28media.comMichelle Kop Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • #7: Google Ads Headlines That Generate Quality Leads

    #7: Google Ads Headlines That Generate Quality Leads
    Feb 26 2026

    What type of headlines should you be using in your Google search campaigns to generate clicks that become leads?

    If you're tired to generic advice and outputs from ChatGPT, watch this video to find out about the different types of headlines that you could be using that differentiate your business from others that are advertising.

    In this video, I break down the different types of headlines that you could be testing to generate better quality leads for your business. Questions? Leave them in the comments below.


    This show is brought to you by ⁠Level 28 Media⁠

    If you would like help with your Google Ads, book your ⁠FREE DISCOVERY CALL⁠!


    Voir plus Voir moins
    13 min
  • #6: How To Advertise in Google's AI Overviews

    #6: How To Advertise in Google's AI Overviews
    Feb 24 2026

    Unlock Google Ads inside Google’s AI Overviews. This placement sits above LSAs, standard search ads, the map pack, and organic results.

    In this video, I break down what AI Overviews are, how ads are delivered within them, and the exact steps you can take to increase your chances of showing up.

    What you’ll learn:

    • How AI Overviews work and when they trigger?

    • How Search, Shopping, and Performance Max campaigns qualify?

    • Why broad match plus smart bidding is essential?

    • How AI Max uses landing page context to match queries?

    • How to structure landing page content for higher relevance?

    • Which commercial intent queries are more likely to serve ads?

    • Current limitations in reporting and visibility AI Overview ads are still new and evolving.

    If you want to stay ahead of the curve and prepare your accounts for the future of search, this walkthrough will help you understand what’s possible today. Questions? Leave them in the comments below.


    This show is brought to you by ⁠Level 28 Media⁠

    If you would like help with your Google Ads, book your ⁠FREE DISCOVERY CALL⁠!

    Voir plus Voir moins
    11 min
  • Should You Trust AI MAX For Search? | Ep 5

    Should You Trust AI MAX For Search? | Ep 5
    Feb 19 2026

    Thinking about testing AI Max for Search in Google Ads? In this video, I share my firsthand experience after running it for a while, what’s working, what’s not, and whether I think it’s a good fit for small businesses looking to generate leads. I'll cover:

    • How AI Max works?
    • How AI Max for Search actually performs in real campaigns?
    • My recommendation on whether it’s worth testing right now

    If you’re a service-based business owner or marketer trying to generate more leads from Google Ads, this breakdown will help you decide if AI Max for Search is the right move.


    This show is brought to you by ⁠Level 28 Media⁠

    If you would like help with your Google Ads, book your ⁠FREE DISCOVERY CALL⁠!


    Voir plus Voir moins
    22 min
Pas encore de commentaire