What type of headlines should you be using in your Google search campaigns to generate clicks that become leads?

If you're tired to generic advice and outputs from ChatGPT, watch this video to find out about the different types of headlines that you could be using that differentiate your business from others that are advertising.

In this video, I break down the different types of headlines that you could be testing to generate better quality leads for your business. Questions? Leave them in the comments below.

This show is brought to you by ⁠Level 28 Media⁠

If you would like help with your Google Ads, book your ⁠FREE DISCOVERY CALL⁠!

Unlock Google Ads inside Google’s AI Overviews. This placement sits above LSAs, standard search ads, the map pack, and organic results.

In this video, I break down what AI Overviews are, how ads are delivered within them, and the exact steps you can take to increase your chances of showing up.

What you’ll learn:

• How AI Overviews work and when they trigger?

• How Search, Shopping, and Performance Max campaigns qualify?

• Why broad match plus smart bidding is essential?

• How AI Max uses landing page context to match queries?

• How to structure landing page content for higher relevance?

• Which commercial intent queries are more likely to serve ads?

• Current limitations in reporting and visibility AI Overview ads are still new and evolving.

If you want to stay ahead of the curve and prepare your accounts for the future of search, this walkthrough will help you understand what’s possible today. Questions? Leave them in the comments below.

This show is brought to you by ⁠Level 28 Media⁠

If you would like help with your Google Ads, book your ⁠FREE DISCOVERY CALL⁠!

Thinking about testing AI Max for Search in Google Ads? In this video, I share my firsthand experience after running it for a while, what’s working, what’s not, and whether I think it’s a good fit for small businesses looking to generate leads. I'll cover:

• How AI Max works?
• How AI Max for Search actually performs in real campaigns?

• My recommendation on whether it’s worth testing right now

If you’re a service-based business owner or marketer trying to generate more leads from Google Ads, this breakdown will help you decide if AI Max for Search is the right move.

This show is brought to you by ⁠Level 28 Media⁠

If you would like help with your Google Ads, book your ⁠FREE DISCOVERY CALL⁠!

ChatGPT ads are officially coming, but before advertisers jump in, there are some important tradeoffs to understand.

In this video, I break down how OpenAI plans to roll out ads inside ChatGPT, where those ads will appear, and why early reports suggest premium pricing with very limited performance data.

I also share my POV on a recent Search Engine Land article that highlights why ChatGPT ads currently feel more like a brand or intent discovery channel rather than a true performance platform.

What we cover:

• When ChatGPT ads are expected to launch?
• Which ChatGPT tiers will show ads?
• Why CPMs are significantly higher than Meta?
• The biggest concern for advertisers
• How lead-gen marketers should approach ChatGPT ads today?

Drop your thoughts in the comments. Would you test ChatGPT ads as they are today, or wait for better measurement?

This show is brought to you by ⁠Level 28 Media⁠

If you would like help with your Google Ads, book your ⁠FREE DISCOVERY CALL⁠!

Not every slow month means failure. And not every Google Ads account deserves endless optimization.

In this episode, we break down how to tell the difference between a campaign that needs more time, better data, or a strategic reset versus one that’s simply not a good fit for your business.

We’ll cover the most common reasons advertisers feel stuck, including poor lead quality, rising costs, automation pitfalls, and unrealistic timelines. You’ll learn what signals matter, which red flags are real, and when it makes sense to pause, pivot, or walk away entirely.

This episode is not about quitting too early or pushing through blindly. It’s about making clear, informed decisions with your budget and expectations.

In this episode, we break down what “AI guidance” really means, where it genuinely helps, and where it can quietly hurt performance. If you are currently using ChatGPT, Perplexity, Gemini, Claude, or any other large language model to guide you with decisionmaking for a successful Google Ads campaign, this episode is a must-listen.

We’ll talk about incentive misalignment, lead quality blind spots, and why AI is excellent at certain things but unreliable at others.

If you’re running Google Ads and feeling pressure to “trust the AI” this episode will help you decide what deserves automation and what still needs a human in the loop.

In this short intro episode, I share who I am, why I started this podcast, and what you can expect from future episodes.

This show is focused on helping service-based businesses and advertisers run smarter, more effective Google Ads by cutting through the noise and focusing on what actually drives leads.

If you want practical insights, real-world experience, and clear strategies you can apply right away, you’re in the right place.

This show is brought to you by Level 28 Media

If you would like help with your Google Ads, book your FREE DISCOVERY CALL!