Most restaurant tech stacks were built under pressure.

Speed mattered more than structure.

Now leaders are paying for it.

In this Little Raps episode, I break down how to think about intelligent tech stack consolidation without falling into the traps of bloated all in one platforms or fragmented best in class chaos.

We cover:

• Where all in one platforms create long term drag

• Why best in class stacks often collapse under their own weight

• How to consolidate where systems actually belong together

• When to curate for innovation instead of efficiency

• Why team size determines stack success more than features

We’ve entered a convergence era where ops tech and martech can no longer live in silos. Sustainable scale demands clarity, not accumulation.

This episode is for restaurant brand, marketing, and technology leaders who are ready to stop collecting tools and start building leverage.

The open feed is dead to Gen Z.

They view legacy platforms like Instagram and TikTok as the "vast everybody else." They see landscapes cluttered with ads and algorithms that serve the platform rather than the user.

They are fleeing to closed gardens. They are seeking intimacy. They are rewriting the rules of engagement.

This episode breaks down the recent report from Tumblr and Archrival and what it means for restaurant brand leaders.

We explore why high production value signals an advertisement to a Gen Z brain. We discuss the power of the "Insider" archetype over the paid influencer. We look at how digital tools must drive physical connection.

You have to stop treating digital channels as billboards. You have to start treating them as campfires.

Grab the second edition of Mass Behaving to go deeper into the psychology of belonging: https://www.bullhearted.co/mass-behaving-branding-archetypes-book

We are witnessing a critical failure in leadership when it comes to technology. Too many marketers and executives view tech as a siloed function rather than a foundational necessity.

In this episode, I am joined by Katherine Hubbard of Spotlight Analyst Relations to unpack the data behind this trend. We explore why industries like hospitality and healthcare are lagging behind. We discuss the financial bleeding caused by redundant SaaS tools and the psychological traps of survivorship bias that keep leaders making the same mistakes.

Katherine also pulls back the curtain on Analyst Relations to explain how major players like Forrester influence the market and how your brand can navigate that ecosystem.

This is a wake-up call for leaders who think they can ignore the technical side of the business.

#BusinessStrategy #MarTech #Leadership #SaaS #Marketing