We are witnessing a critical failure in leadership when it comes to technology. Too many marketers and executives view tech as a siloed function rather than a foundational necessity.

In this episode, I am joined by Katherine Hubbard of Spotlight Analyst Relations to unpack the data behind this trend. We explore why industries like hospitality and healthcare are lagging behind. We discuss the financial bleeding caused by redundant SaaS tools and the psychological traps of survivorship bias that keep leaders making the same mistakes.

Katherine also pulls back the curtain on Analyst Relations to explain how major players like Forrester influence the market and how your brand can navigate that ecosystem.

This is a wake-up call for leaders who think they can ignore the technical side of the business.

#BusinessStrategy #MarTech #Leadership #SaaS #Marketing

Should you keep guest checkout hidden or activate it? For multi-unit restaurants (40+ units), the appeal of gathering data via forced account signups is clear, but the cost is massive.

Data shows that simple checkout is a top driver of purchase. Forcing a new customer to commit to an account before they trust your food or service is a costly mistake that leads to huge cart abandonment.

Learn why opening guest checkout is the crucial first step to earning their loyalty and how it can lead to results that soar higher like a 50% reduction in abandoned orders.

• Got thoughts? Let us know if you think guest checkout should be killed, opened, or if there's a hybrid approach.

This episode of Little Raps dives into the books worth gifting to the restaurant leaders, entrepreneurs, and operators in your life. I unpack the titles that have inspired me, challenged my thinking, and strengthened how I approach brand, leadership, and growth.

You’ll hear my take on powerful works from friends and industry pros including David Feldman, Peter Lazar, Chip Klose, and Jason Brooks, along with insights behind my own books, The Bullhearted Brand and Mass Behaving.

If you want to fuel someone’s leadership journey with ideas that actually change how they show up, this list will get the job done. Tune in, take notes, and share the titles that shaped your year.