The Big 12 delivered a characteristically wild weekend of football, further cementing its reputation for chaos and late-game drama, particularly as the race for the championship game heats up.

Perhaps the biggest headliner was the Cougars of Houston pulling off a late-night upset over No. 24 Arizona State, winning 24-16. This result immediately throws a wrench into the reigning champion Sun Devils' repeat hopes and demonstrates the parity of the new-look Big 12.

Meanwhile, No. 11 BYU continued its undefeated run and Big 12 title push, but not without a fight. The Cougars overcame a double-digit deficit on the road against Iowa State, riding a late surge to secure a 41-27 victory. Two critical fourth-quarter turnovers, including a pick-six, flipped the script completely, keeping BYU tied atop the conference standings.

Also maintaining a perfect conference record was No. 21 Cincinnati, who jumped out to an early 24-0 lead and never looked back, dispatching a struggling Baylor team 41-20. In other action, Texas Tech delivered a stunning 42-0 shutout of Oklahoma State, signaling trouble for the Cowboys. TCU escaped a tough test from West Virginia, winning 23-17 in a competitive game in Morgantown. The weekend's results ensure the final month of the season will be a dramatic sprint to Arlington.

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BYU Remains Perfect, Finally Slaying the Iowa State Dragon

In a hard-fought Big 12 showdown, the No. 11 BYU Cougars rallied on the road to secure a thrilling 41-27 victory over the Iowa State Cyclones at Jack Trice Stadium. With the win, the Cougars move to a perfect 8-0 on the season and, more significantly, record their first-ever victory against Iowa State, ending the Cyclones' 5-0 historical advantage in the series.

Iowa State struck first and often early on, fueled by a 75-yard touchdown pass on the first play from scrimmage, jumping out to a 17-7 lead in the first quarter. BYU, however, methodically chipped away at the deficit. True freshman quarterback Bear Bachmeier, fresh off his fifth Big 12 Freshman of the Week award, proved his composure, leading key scoring drives to keep the game close, which saw the Cougars down just seven at halftime, 24-17.

The tide completely turned in the second half. BYU’s defense tightened up, holding the Cyclones scoreless in the third quarter. The Cougars' run game, a national strength, took over, setting up a go-ahead touchdown pass from Bachmeier to Parker Kingston late in the third quarter for a 27-24 lead.

BYU sealed the monumental victory with a dominant fourth quarter. The defense forced a crucial turnover, and the offense capitalized with a final touchdown, extending the lead and extinguishing any hope of an Iowa State comeback. The historic road win sends the Cougars into their bye week undefeated, firmly cementing their place as a force in the Big 12 title race.

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The frequency of college football coaches being fired has demonstrably increased in the modern era, creating a fast-moving, high-stakes coaching carousel. While coaching turnover has always been a part of the sport, the pace and nature of firings have accelerated significantly, particularly in the Power Four conferences.

Historically, coaches were often given several years to "get their guys" and build a program. Today, that patience has largely evaporated, driven by factors that have professionalized the college game. The introduction of Name, Image, and Likeness (NIL) and the transfer portal have transformed roster construction, enabling new coaches to potentially turn a program around in one or two recruiting cycles. This "quick fix" potential raises the bar for immediate results.

Additionally, the massive revenues from expanded College Football Playoff access and multi-billion-dollar television deals have made the financial risk of a large buyout more palatable for major universities. Wealthy boosters, who now contribute directly to player compensation through NIL collectives, often feel a greater sense of ownership and wield increased influence, pressuring Athletic Directors for swift change when expectations are not met. This impatience has led to an uptick in mid-season firings, sometimes even after just a few losses, to get a head start on the coaching search and manage the team's roster amid the transfer portal windows. The result is a highly volatile, win-now environment where even successful coaches can find themselves on the hot seat very quickly.

Sources

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The Big 12 is living up to its reputation for fantastic, unpredictable football, and the upcoming slate promises to be absolutely awesome as the race for the expanded College Football Playoff heats up. With a deep, 16-team field, almost every week now features a critical, high-stakes matchup that could flip the conference standings upside down.

This stretch has been particularly thrilling. Teams like BYU and Cincinnati have emerged as surprise undefeated or one-loss contenders, but the chase pack is close behind, with highly-talented squads like Texas Tech, Houston, and reigning champion Arizona State battling for positioning.

Looking ahead, the schedule is loaded with potential chaos and tradition. The renewal of the Border War rivalry between Kansas and Missouri is a must-see, bringing back a historic grudge match. Other marquee conference clashes include Texas Tech at Kansas State, a brutal road test for a Red Raiders team with high aspirations, and the classic Holy War rivalry when Utah visits BYU. The regular season will culminate in the Territorial Cup between Arizona and Arizona State on Black Friday, a rivalry game that could have massive conference championship implications.

With so many programs legitimately in the mix, and the new 12-team CFP format essentially guaranteeing Big 12 representation, every snap matters. This awesome slate of games will determine which two teams earn the right to play for the conference title in Arlington. Get ready for a thrilling, hard-hitting conclusion to the season!

Sources

Quo
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DoorDash
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Mazda
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Mazda. Move and Be Moved.

Gametime
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Monarch
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FanDuel
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The expanded Big 12 Conference has delivered an absolutely awesome football slate, making the month of October and the start of November a gauntlet of must-watch matchups with massive postseason implications.

The conference race is completely fractured at the top, which creates week-to-week drama. While undefeated BYU (No. 11) and one-loss Cincinnati (No. 21) lead the conference standings, the crucial games ahead will determine their fate. This week sees a huge test as BYU travels to Ames to take on a tough Iowa State (5-2) squad, while the Bearcats host a scrappy Baylor team (4-3) that is desperate for a signature win.

Looking ahead, the conference cannibalism continues. The clash between Texas Tech (No. 14) and BYU in November is shaping up to be a pivotal contest, especially with the Red Raiders looking to bounce back from their loss to defending champion Arizona State (No. 24). The Sun Devils, now back in the mix with quarterback Sam Leavitt healthy, have a critical home game against surging Houston (6-1).

The depth is what makes the schedule so compelling. With the expanded College Football Playoff, nearly a dozen teams can credibly argue they are still alive for the title game in Arlington. Traditional rivals like the Sunflower Showdown (Kansas State at Kansas) are also set to light up the final weeks of the season, ensuring the road to the Big 12 Championship will be filled with chaos and upsets until the very last Saturday.

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DoorDash
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Mazda
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Mazda. Move and Be Moved.

Gametime
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Monarch
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FanDuel
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Big 12 Commissioner Brett Yormark's expansion strategy, often summarized by his mantra "Open for Business," is a holistic approach focused on transforming the Big 12 into a national, innovative, and commercially aggressive brand. This vision goes beyond simply adding new schools to stabilize the conference after the departure of key members. Since taking the lead, Yormark has overseen the conference's expansion to 16 teams across four time zones, adding members like BYU, UCF, Cincinnati, and Houston.

The "Open for Business" philosophy means treating the conference as a "mature startup," seeking to be younger, more progressive, and innovative than its peers. Yormark is keenly focused on maximizing and diversifying revenue streams. This includes leveraging new media rights deals with ESPN and Fox, creating new monetization opportunities through initiatives like a football pro-day showcase similar to the NFL Combine, and exploring premium areas and permanent seat licenses (PSL) at conference championship events.

Crucially, the strategy includes a significant global expansion effort. Yormark has cited the importance of playing games overseas, with plans to host conference football games in Dublin, Ireland, and exploring Big 12 Mexico initiatives for sports like women's soccer and baseball, all aimed at extending the conference's brand and reach to a global audience.

Furthermore, Yormark is actively pushing for changes at the national level, favoring the modest expansion of the NCAA Tournament (to potentially 76 teams) and supporting a 16-team College Football Playoff model with a "5+11" automatic bids plus at-large bids format. He remains against models that would predetermine an advantage for other leagues, stating his goal is to give Big 12 schools a chance to compete at the highest levels and be recognized as the "deepest football conference in America." This aggressive, commercially-minded stance defines the "Open for Business" era

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DoorDash
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Mazda
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Mazda. Move and Be Moved.

Gametime
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Monarch
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FanDuel
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Utah coach Kyle Whittingham has decided to return for the 2025 college football season, marking his 21st year with the Utes. This decision followed a disappointing 5-7 campaign in 2024, which was Utah's first season in the Big 12 Conference.

Rumors of his potential retirement have been circulating, especially after the challenging 2024 season. Whittingham himself acknowledged that had the Utes won the conference championship last year, he "might not be sitting here" as head coach for 2025. He indicated that the team's poor record and the "bad taste" of the disappointing finish were a primary factor in his decision to return, as he didn't want to "step away on that note" and felt a commitment to turning the program around. Utah finished with a 2-7 Big 12 league mark and its first losing record in a decade.

While the primary publicly stated reason for his return was the disappointing season, the rivalry game against BYU is a significant factor in the team's schedule. The two rivals faced off recently, with Utah falling short to BYU, which provided a motivation for the next meeting. BYU has won the last two meetings, breaking Utah's previous long winning streak. For a coach like Whittingham, who has been with the program for over three decades in various roles and has an extensive history with the rivalry, ending his career with a win over the Cougars would be a major accomplishment. Utah has a succession plan in place, with defensive coordinator Morgan Scalley designated as the head coach-in-waiting, but Scalley will have to wait at least one more season.

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DoorDash
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Mazda
It’s the small details that make the big plays. And just like there’s more to every player, there’s more to a Mazda vehicle.
Mazda. Move and Be Moved.

Gametime
Today's episode is brought to you by Gametime. Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase. Terms and conditions apply.

Monarch
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FanDuel
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Chaos reigned supreme across the Big 12 this weekend, completely upending the conference and shaking the national landscape.

The biggest shockwave came from Tempe, where the unranked Arizona State Sun Devils upset the undefeated, No. 7 Texas Tech Red Raiders in a nail-biting 26-22 final. Texas Tech, one of the nation's last remaining unbeatens, scored 15 straight points late in the fourth quarter to snatch a 22-19 lead with just two minutes left. But ASU quarterback Sam Leavitt—back from injury—led a masterful 75-yard drive, culminating in a game-winning touchdown run with 34 seconds left, handing the Red Raiders their first loss and causing a massive field-storming celebration.

The drama continued in Provo with a ranked rendition of the Holy War rivalry, where No. 15 BYU edged No. 23 Utah, 24-21. The game was a fierce, defensive battle, marred by questionable fourth-down decisions by Utah's coach and a late-game interception. The Cougars' true freshman QB, Bear Bachmeier, played hero, delivering an incredible, tackle-breaking 22-yard touchdown run in the fourth quarter to seal the victory. The win propelled the 7-0 Cougars into a tie for first place in the conference.

Adding to the upheaval, Houston stunned Oklahoma State with a decisive 39-17 road win, and Colorado scored a major upset over a ranked Iowa State team. This perfect storm of upsets and close calls shattered the top of the Big 12 standings, leaving BYU as the conference's last undefeated team and proving that in the new Big 12, every single week is a toss-up.

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