For tour operators, a website isn’t just a digital business card — it’s your shop window to the world. It’s where potential travellers discover your tours, engage with your brand, and make the decision to book.

But here’s the big question: should you own your website, or rely on third-party platforms like Wix, Squarespace, or FareHarbor?

In this episode, we’ll explore why owning your website is more than just a technical choice — it’s a strategic decisionthat impacts visibility, flexibility, and long-term growth.

In the world of tourism marketing, there’s no shortage of excuses.

• “We don’t have time.”
• “We don’t have the budget.”
• “We’re too busy running the business.”

But here’s a truth that’s uncomfortable for many tour operators: the single biggest difference between those who succeed and those who don’t… is effort.

In this episode, we’re getting real. It’s not about tools or trends or tips — it’s about the mindset needed to actually grow your business. Because often, the problem isn’t resources. It’s resolve.

Let’s talk about why trying harder — and making the decision to truly commit — is the first, most essential step to unlocking the results you’ve been chasing.

In today’s competitive travel industry, offering amazing tours isn’t always enough to stand out. Tour operators are competing not just for bookings, but for trust and attention.

One powerful way to elevate a brand and position yourself as an authority is by writing and self-publishing a book. Whether it’s a guide to your destination, a behind-the-scenes look at the travel industry, or the personal story behind your business, a book can transform the way travellers see your brand.

In this episode, we’ll explore why self-publishing a book can be a game-changer for tour operators — from establishing credibility and growing an audience to driving bookings and building long-term brand value.